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Flipkart Takes on Amazon Prime with the Launch of ‘Flipkart Video Originals’

"Flipkart Video is offering a great platform for content creators to engage with a customer base of over 160 million people across India through a unique story telling format," said Monga

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Taking Amazon Prime head on, Walmart-owned Flipkart on Tuesday forayed into original video content in India with the launch of ‘Flipkart Video Originals’ as the over-the-top media services (OTT) war heats up in the country.

Integrated within the Flipkart video platform, which was launched in August this year, Flipkart Video Originals will be produced by some of the best creators in the industry and curated especially for the platform, the company informed.

“When we launched our video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet, but are new to e-commerce,” Prakash Sikaria, Vice President-Growth and Monetisation, Flipkart, said in a statement.

In the coming months, the e-commerce platform will work with Studio Next, Frames and Sikhya Productions to bring first-of-its-kind content across genres and languages.

The first original series ‘Backbenchers’ hosted by Farah Khan goes live later this month.

Flipkart, Video, Android
Similar to Amazon Prime Video, Netflix and other streaming services, Flipkart is offering curated and personalised video content to the Indian audience. Pixabay

“Now we are launching our next content offering ‘Flipkart Video Originals’. There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-first.

“From short stories created by award-winning producers, to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, as we usher in a new era of mobile-first video content,” Sikaria added.

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The first creator to join the platform is Oscar Award winner Guneet Monga who is on board as the official creator and curator of short stories for the platform.

“Flipkart Video is offering a great platform for content creators to engage with a customer base of over 160 million people across India through a unique story telling format,” said Monga. (IANS)

Next Story

Flipkart Enters in Partnership with Nokia to Launch its Smart TV in India

As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs

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Smart TV
The Nokia-branded Smart TV will feature superior audio quality, thanks to JBL's sound programme. JBL by HARMAN makes high-quality audio equipments and this will also mark first foray into the television space in the country. Pixabay

Flipkart on Wednesday entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. This also marks Nokia’s entry into the smart TV category in the country.

As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs and manage the end-to-end go-to-market strategy.

“Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability,” Vipul Mehrotra, Vice-President, Nokia Brand Partnerships, said in a statement.

Smart TV
 Flipkart on Wednesday entered into a strategic partnership with Nokia to launch Nokia smart TV in India. Wikimedia Commons

The Nokia-branded TVs will feature superior audio quality, thanks to JBL’s sound programme. JBL by HARMAN makes high-quality audio equipments and this will also mark first foray into the television space in the country.

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“Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall. We’re excited to start this journey with them to extend the brand into a fast-growing product segment,” said Adarsh Menon, Senior Vice-President and Head-Private Brands, Electronics and Furniture at Flipkart. (IANS)