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Food Delivery Platforms Give Rise to “Virtual” Kitchens in India

Food delivery apps driving rise of 'dark' kitchens in India

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Food in the so called "dark" kitchens are not cooked with the lights switched off. They are called so primarily because of their delivery-only model. Pixabay

First things first. Food in the so called “dark” kitchens are not cooked with the lights switched off. They are called so primarily because of their delivery-only model.

The growing popularity of food delivery platforms like Swiggy and Zomato has led to a surge of such kitchens in India, which are also called “virtual” or “cloud” kitchens by some.

Some prefer to call them “ghost” kitchens as in many cases, you may not even know that they exist.

Did you know that popular eateries like Haldiram’s, Chaayos, Keventers, Saravana Bhavan and Vasudev Adigas, to name only a few, have set up cloud kitchens in partnership with Zomato?

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The growing popularity of food delivery platforms like Swiggy and Zomato has led to a surge of such kitchens in India, which are also called “virtual” or “cloud” kitchens by some. Pixabay

They have. And that is the reason why you get to order food from these eateries even in areas near where their restaurants may not exist.

“We started this model in March 2018, when we realised that while a lot of budding entrepreneurs are setting up new restaurants and cloud kitchens, the pace of setting up new kitchen infrastructure has been lagging behind the demand for them,” Mohit Sardana, Chief Operating Officer, Food Delivery, at Zomato told IANS.

“We wanted to accelerate the process of investment in kitchen infrastructure in areas facing a supply deficit and therefore, created the Zomato Kitchens model. Today, we are present in 50+ cities with 700+ kitchens that are already operational,” Sardana added.

One factor that has worked in favour of the food delivery platforms is the data they have about consumers’ preferences. Analysing these data allow them to gauge the nature of the demand of food a particular area generates.

Armed with these data, the food aggregators can confidently approach a restaurant business for cloud kitchen partnerships in new areas that are likely to generate handsome profits for both parties, according to people familiar with the way these partnerships tend to forge.

Swiggy launched its cloud kitchen initiative “Swiggy Access” in 2018 and since then it has created over 1,000 kitchens for its restaurant partners.

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Zomato said that it has set for itself “high safety and hygiene standards”. Pixabay

Through “Access”, restaurant partners can test new markets and expand intra and intercity, with no rent or deposit charged for the premises/infrastructure, Swiggy said.

Swiggy shares valuable insights not only regarding existing customer preferences, but also on unmet food choices with partner restaurants, thereby helping them fulfil the demand-supply gaps.

Restaurant partners are also able to leverage Swiggy’s insights to improve their food quality through consistent customer feedback and optimise their kitchens for factors like stock planning, demand forecasting, preparation time and order edits.

Swiggy said that it is committed to working with the restaurant partner community to bring in the necessary confidence and control to ensure there is no compromise in the safety of food.

The food delivery platform added that it mandates all restaurants and cloud kitchens operating on the platform to possess a valid Food Safety and Standards Authority of India (FSSAI) licence and additionally conducts hygiene audits across the restaurant partner network with credible third-party audit firms.

Zomato said that one of the biggest advantages of virtual kitchens is the relatively low investment and business risk.

“If you look at our model, we ensure the restaurateur is supported well enough to focus on what he does best — food — instead of being weighed down by compliances and high rentals, among other necessities. That too, with minimum investment. We also draft a customised growth plan with aggressive marketing support, which is unique to their business proposition,” Sardana said.

“These are delivery only dark kitchens and are not usually set up on high streets. However, there will be a few locations which are on high footfall areas and can be easily spotted. On the app, all kitchen restaurants appear in the same manner to a user as any other delivery only outlet on our platform,” he added.

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Zomato said that it has set for itself “high safety and hygiene standards”.

“We have invested time and energy in durable engineering to make sure that we deliver quality kitchens for our partners to use and expand into new markets, wherein with our support on compliances, they do not see the basics as a hindrance when opening up a new facility,” Sardana said. (IANS)

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Virus of Hatred and Insanity Wreaking Havoc With the Preventive Measures in India

All you need to know about the Tablighi congregation at Nizamuddin

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The Tablighi Jamaat congregation has created a havoc in India.

By SALIL GEWALI

Why is the WORLD on lockdown now? It is exclusively intended to keep away from any XYZ who might have infected with COVID-19 and thus contain the deadly pandemic as soon as possible. To combat the outbreak how much “monetary loss” each nation has been incurring each day is unprecedented and unimaginable. Here the main concern being to “save” the lives of the citizens at any rate. Yes, each nation-state considers each life of a citizen as “precious” as anything.

But look at the situation arising out of the Tablighi congregation at Nizamuddin, New Delhi,India and its immediately aftermath. It has raised many questions than answers. What is very disgusting is some of the members of the organization caught “repeatedly spitting” from the windows of the bus as reported by “Hindustan Times” and other news media. Some members directly spat on a “woman” calling her ‘coronavirus’. The members did not even heed to the requests from the elderly people and doctors. Finally, police had to forcefully close the windows of the bus.

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Well, everyone knows that COVID-19 spreads through droplets that come out from our mouths. So, to prevent the possible infection from the fluid droplets we strictly ensure that we cover our mouths with masks. The whole world is doing that. But why this godless act by “certain” members of the religious attendees of Tablighi in New Delhi thereby putting other public potentially at risk. Why such an evil motive, who all are encouraging such things?

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Well, a very learned scholar and also the Governor of Kerala,India, Arif Mohammad Khan described the non-cooperation of the certain Muslim community as a “crime against the nation and humanity.”

Was that elaborate religious congregation not mean to teach us how to be more conscious as a human being and to be compassionate towards other “fellow beings”? What is appalling at this hour of crisis is that there are many Mosques in India which are deliberately “defying” the lockdown order and observing the regular namazs and mindlessly encouraging mass gathering. Some have attacked police while in some states the medical doctors or their assistants associated with the quarantine care have been disrespected, abused and manhandled. Mindless stone-pelting upon the doctors and police have been reported from several states in the country. Why are such disgustingly inhumane behaviors arising from the community of a particular faith only? Why are certain people so uncouth and so uncooperative? Can the pandemic catastrophe be put down by such inhumane behaviors? Will it not be “irreligious” itself when the people, be it from any faiths, recklessly contribute to the suffering of others?

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Further, will GOD “saves ones” who have not taken the preventive measures? Absolutely not. God has given a human being the “brain” in order to decide judiciously what to do and what not to do. God will never descend from heaven to save if we abuse ourselves. About 10 members from the Tablighi Jamaat have already died from Coronavirus. Is it not the loss of precious lives for which we should “mourn”? Is it not a loss for the nation as a whole?

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Due to the religious congregation, many new COVID-19 cases have been reported in India.

Many infected persons from the Jamaat are potentially likely to infect others healthy which might multiply progressively, some of them have already dispersed to their respective states started causing problems as already been reported from the states like Bihar and Gujarat. Some are attacking police personals by violating the lockdown. Is the fundamental teaching of all religions not for the well-being and wellness of each human being on the planet? One wonders why such godless acts are being encouraged, or tolerated! Is tolerating the forces with sinister motives not sin in itself?  Well, a very learned scholar and also the Governor of Kerala Arif Mohammad Khan described the non-cooperation of the certain Muslim community as a “crime against the nation and humanity.”

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Here is another “shocker” published by Indian Today about a week back. An Infosys software engineer from Bangalore Mujeeb Mohammad appealed through his facebook by writing – “Let’s join hands, go out and sneeze with open mouth in public.

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Spread the virus.” How shall we describe this motive? What is in store for us in this 21st Century? Mind out, if such “insanity of hatred” is let to rear its ugly head, the sanity will certainly die a death. The virus of insanity could be more dangerous than Coronavirus. It will directly attack the very LUNGS and HEART of the Nation, and humanity at large.

An India-based writer and researcher, Salil Gewali is best known for his research-based work entitled Great minds on India which has earned worldwide appreciations. Translated into twelve languages, his book has been prefaced by a world-acclaimed NASA Chief scientist – Dr. Kamlesh Lulla of Houston, USA.

[ Disclaimer: The pictures used in the article are supplied by the author, NewsGram has no intention of infringing copyrights. ]