Fujifilm India on Wednesday launched a new analog instant camera “instax SQUARE SQ6” for Rs 9,999.
The camera that comes in three colour variations is compatible with square format films, allowing users to enjoy on-the-spot photo printing.
“The new product has been designed keeping in mind the ever-changing preferences of the Indian youth, offering unique features to complement their needs,” Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd., said in a statement.
The camera has three modes — Double Exposure Mode, Macro Mode, Landscape Mode.
Japanese photography and imaging major Fujifilm on Monday launched ‘X-A7’ mirrorless digital camera with a 24.24MP APS-C sensor in India.
The camera will be available with a XC 15-45mm lens kit for Rs 59,999 in five colour variants- silver, camel, dark silver, mint green and navy blue.
“The latest model is a perfect companion for travel photographers as well as Vloggers to refine their photography experience and is yet another landmark product in Fujifilm’s mirrorless range,” Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said in a statement.
According to the company, the camera offers a broad range of features from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.
The X-A7 includes features a 3.5-inch LCD monitor with a maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel.
Furthermore, this is the first X Series model that features a “vari-angle” monitor and allows users to adjust it any angle.
Fujifilm is all set to restart the sales of black-and-white photographic film, following calls from fans of monochrome photography, the media reported.
The company will start selling it in Japan this fall and would bring it to international markets afterward based on photographers demand, The Verge reported on Tuesday.
The company began selling monochrome photographic film in 1936 but they stopped the sales around October last year, citing declining demand as well as difficulties in obtaining materials for production.
The firm is bringing back its “Acros” line with its new Neopan 100 Acros II film, which will be available in both 35mm and 120mm formats at ISO 100, the report said.
“As the demand for film rapidly decreased over the past decade and raw materials became difficult to obtain, it caused the company to discontinue marketing black and white film,” PetaPixel news portal quoted Fujifilm as saying.
The price of the black-and-white Neopan 100 Acros II film is yet to be decided. (IANS)
Fujifilm India on Monday introduced a new mirrorless camera which is equipped with Next-Gen image sensor and processing engine, aiming to achieve 30 per cent share in the Indian mirrorless market in the next three-four years.
Priced at Rs 74,999 (body only), the 383-gram, 4K X-T30 camera features the latest 26.1MP “X-Trans CMOS 4” sensor and the fast “X-Processor 4” image processing engine to achieve a superior image quality, the company said in a statement.
The X-T30 kit is priced at Rs 94,999 for 18-55mm and Rs 99,999 for 18-135mm lens.
“The camera industry in India is dynamic and we have witnessed a significant consumption of 4K cameras from the professional segment. X-T30 not only offers a novel photography experience to the end users but also brings the imaging industry to new heights in terms of product design,” said Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd.
The X-T30 inherits exterior design features of the current model X-T20 while providing excellent operability with a new grip design that enhances stable grip when holding the camera, a touchscreen panel display with improved response performance and the “Focus Lever” that facilitates faster focusing operation.
The camera is also equipped with the “Auto Mode Selector Lever” that allows the user to instantaneously switch to a fully-automatic shooting mode.
“We’ve also brought an intelligent sensor and a swift image processing engine into this compact and lightweight body to achieve ultimate image quality,” added Iwata.
The camera offers fast and silent continuous shooting of up to 30 fps in a cropped frame equivalent to 16.6MP.
“With the new X-T30 added to the current X and GFX range of mirrorless cameras, the company aims to strengthen its foothold in the mirrorless segment in India,” said the company.
The “X-Trans CMOS 4” sensor has 2.16 million phase detection pixels, about four times that of previous models, to expand the highly-accurate phase detection AF area to the entire frame (approximately 100 per cent).
The rear LCD monitor uses a touchscreen panel display 1.3mm thinner than that on the X-T20. (IANS)