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Birthday Fundraisers on Facebook Raise More than $300 mn in the First Year

Since November 2017, Facebook waived fees, so 100 per cent of all donations made to nonprofits on Facebook go directly to the nonprofits they are supporting

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Facebook
Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

Facebook birthday fundraisers, a feature that allows users to raise funds for the causes they care about and donate it to nonprofit organisations, raked in more than $300 million in the first year, the company has said.

To make it easier for users to pick one non-profit from a list of over 750,000 nonprofits on Facebook, the social netoworking giant also announced new tools for people using the feature.

“…we will soon provide more information: when you click on a nonprofit in the list, you can learn more about the organisation, their mission, location and how many people like their Page,” Asha Sharma, Facebook’s Head of Product, Social Good, said in a statement on Wednesday.

“We also plan to share more relevant information, like popular search terms in the nonprofit selection tool,” Sharma said.

Facebook
Facebook, social media. Pixabay

Earlier, Facebook added new tools to nonprofit fundraisers, like the ability to match donations and add organisers to fundraiser.

Pages – including those run by brands, public figures, and nonprofits themselves – can now create and donate to fundraisers.

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And it added a tool so people can make recurring monthly donations to the organisations and causes that are important to them.

Since November 2017, Facebook waived fees, so 100 per cent of all donations made to nonprofits on Facebook go directly to the nonprofits they are supporting. (IANS)

Next Story

Facebook Working to Re-elect Donald Trump, Says Billionaire Philanthropist Geroge Soros

"As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear."

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Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

The billionaire philanthropist George Soros has slammed Facebook, accusing the social networking giant of helping to re-elect Donald Trump in the 2020 US election.

“Facebook will work to re-elect Trump and Trump will protect Facebook,” the 89-year-old said during a speech at a dinner hosted by his non-profit Open Society Foundation at Davos on Thursday, reports Politico.

“It makes me very concerned about the outcome of 2020,” Soros added.

Reacting to his outburst, a Facebook spokesperson said: “This is just plain wrong”.

At the dinner speech, Soros called Trump “the ultimate narcissist”, and Xi Jinping a “dictator”, while praising Swedish activist Greta Thunberg.

Soros also announced he will launch “the most important project of my life” — a $1 billion investment in “critical thinking” via a new network of colleges.

Judge, Trump, Moral
FILE – President Donald Trump speaks to members of the media on the South Lawn of the White House, in Washington, Nov. 4, 2019. VOA

Earlier this month, Facebook Vice President Andrew ‘Boz’ Bosworth claimed that it was the social networking giant that got Donald Trump elected as the US President in 2016 because “he ran the single best digital ad campaign I’ve ever seen from any advertiser”.

In a memo obtained by The New York Times, the key Facebook executive in the same vein suggested that the platform with over 2.45 billion monthly active users should not use its enormous reach to block Trump”s reelection in 2020.

“He (Trump) didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period”, said Bosworth who runs Facebook”s hardware group.

“Trump just did unbelievable work,” Bosworth wrote.

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“As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear.”

Facebook also announced it will show fewer political ads to people on its platform and Instagram, starting with the US which faces Presidential elections this year, but won’t ban or limit those as Twitter has already done and Google to some extent. (IANS)