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BY ADITI ROY
The COVID-19 pandemic has brought us all together at an unique never seen before juncture. With the “new normal” being social distancing and unprecedented hygiene protocols, the way we watch movies and spend our time at the shopping malls, is set to change forever.
Among the most affected sectors of the economy in the times of the pandemic have been the movie theatres and shopping malls. With zero footfall, paucity of cashflow, the industry looks at resilience during diffcult times. The ongoing economic slowdown, made worse by the Covid-19 pandemic, is set to cull Indian media and the entertainment industry’s revenue by 16 percent – or Rs 25,000 crore – to Rs 1.3 lakh crore this fiscal, said a report by Crisil in March this year.
“The COVID pandemic has left a massive impact on the cinema exhibition industry, not just in our country, but across the globe. Operations are shut, movie releases are getting deferred, and therefore inflow of cash has entirely stopped. The industry has faced various crises in its history, but what it is going through currently could not be envisaged at any point, but at the same time, we are certain that the cinema exhibition sector would script a remarkable turnaround, as we know that we are backed by the unshakeable passion of the Indian cinema lovers,” says Alok Tandon, CEO – INOX Leisure Ltd.
With Unlock Phase 1 expected to start from the the first of June, expect to see more relaxations; the states, however, are united in their push to continue with curbs of inter-state transportation, malls and cinema halls, educational institutions and places of worship. There is no go ahead for cinema halls in the coming weeks, but Malls are set to see some footfall from 8, June as they get the clearance to open their doors to customers.
“To begin with, the malls will start its operation in phases as per the prescribed guidelines. Resumption or restoration of normal footfalls is solely dependent on containment of Covid-19 virus. Going forward, if zero cases are reported from the city, state and country, the footfalls will get restored in no time. The gradual opening-up of the multiplex and dine-in restaurants and cafes will further help in driving footfalls and trading,” maintains Manoj K. Agarwal, Chief Executive Officer, Viviana Mall, Thane.
“We have been preparing ourselves well over for the past two months and are geared up to open our malls, as per the government directives. We will be instituting temperature checks at all entrances and setting up protocols for maintaining social distancing such as a safe distance of minimum 1 meter from other customers and staff, not more than 3-4 customers being allowed to enter the elevator at a time (however, no of passengers will be determined depending upon the size of elevator like in DLF Cyberhub our lifts will work for 2 pax at a time due to size constraint), for escalators one customer will be allowed after 3 steps roll over, permanent distance markers will be placed in the lifts, so people don’t exceed the required capacity,” Pushpa Bector, Executive Director, DLF Shopping Malls.
The industry is in line with the “new normal” post pandemic
“Cinemas have seen through a lot of difficult phases in its history, and at every instance, have emerged smarter and stronger. We are looking at the post COVID-19 phase as another evolution with new processes and protocols, and we are sure that we will take it into our stride. We have used the lockdown phase to determine various scenarios and work out robust plans for ensuring hygiene as well as distancing,” states Tandon.
Adding, “We will remain completely respectful towards the concerns of our guests, and also understand that their faith and confidence in our preparedness on preventive measures will play a key role towards the same. We are looking at the “new normal” soon going back to the “old normal” which resembles gangs of friends and families turning up in huge numbers, heavy hustle and bustle in the lobbies, and the loud cheers in the auditoriums.”
Some of the key measures to be adopted are as follows:
Encourage paperless transactions for ticket booking and food ordering.
Check temperature of all employees, service partners and guests with non-invasive Thermo-Guns as they enter our premises.
Sanitizers stations at all the key locations and common areas.
Following rigorous cleaning and disinfecting procedures.
Areas with higher public exposure would be sanitized on an hourly basis.
Auditoriums would be sanitized after every show.
All surfaces in and around the food service areas will be disinfected regularly.
Deep cleaning of auditoriums would be carried out every day.
The teams would be asked to wear gloves and masks and will be asked to wash hands regularly.
Use of single use disposable packaging for F&B services.
PPE kits available for purchases, which would include a mask, a pair of gloves and a bottle of sanitizer
Social distancing measures
Following distancing between the guests at the entrance using demarcations
Ensuring physical distancing, we will allot seats in a way that adjacent seats are left vacant for a group or a family.
Online booking modes will be programmed to allocate seats in that order.
Movie shows will be scheduled in such a manner, that entry, intermissions and exits to two shows do not occur simultaneously, and we avoid crowding of lobbies and restrooms.
With a few big-ticket releases already opting for premiers on the OTT platforms, what challenges are movie theatres facing in the current scenario?
“First of all, we want everyone to understand that this is not a Multiplex Vs OTT scenario. All we expect the content creators to do is to release their content in theatres, followed by digital platforms, like it has been happening so far in line with the globally prevalent windowing pattern. Every phase in the cinema value chain has its own significance, and with the theatrical/ cinema hall phase being the most value-generating phase, we expect the windowing pattern to be followed. Towards this, the Multiplex Association Of India had come out with an appeal to the content creators. We had also urged the producers and studios to wait for the theatres to resume operations and follow the globally prevalent cinematic windowing pattern as it has done wonders in terms of revenues for the content creators and other stakeholders, as it offers the creators an opportunity to extract the best from all available mediums,” opines Alok Tandon.
What the coming few months look like for the multiplex industry
“Cinemas, since inception, have been the biggest contributors to the ‘experience economy’ for the past 100 years, and will continue to do so forever. There is no doubt that COVID-19 has challenged the passion for cinema which is prevalent in our country. Cinema-lovers have remained under-served on entertainment for this period, and we know that they are yearning to step out, socialise and get entertained via their favorite entertainment medium, which is cinemas. We have complete faith that the same age-old passion of the movie lovers will make them come out in huge numbers and throng cinemas. We are also sure that the signature INOX experience would come to the fore and continue to delight our patrons across the country,” Tandon rounds up.
The Tale of the Retail: Winning the confidence from the shoppers
“To mitigate the disruption caused by this crisis, retailers will need to devise strategies for the “now”, “next” and “beyond”. While they need to manage their costs through operational improvement and by evaluating the store portfolio, they also invest in service, experience, and omni-channel to serve the new consumer. As retailers react to fluidity of the “now” they also need to build resilience for the “next” when demand starts getting restored and think “beyond”. They should map a strategic journey to financial resilience at the same time plan for longer-term implications on their operating model owing to shift in external environment. Speed and agility will be key levers of success and retailers will need to adopt a FASTER approach both to navigate the crisis ‘now’ and to plan for the ‘next’ and ‘beyond’,” says report by EY India.
Bector states, “We have strong relationships with our retail partners and we are assessing the situation in real time and responding to the requests that we have received by engaging with them individually. We will work with them to come to an appropriate solution which is of mutual interest and sustainable in the long term. What matters most now is to reflect on these new changes and plan ahead – so that we all can make a successful comeback.”
Adding, “Our focus will now be on consumer safety and providing them the best experience of shopping in the mall. We have been working closely with our retail partners and the industry at large and have drafted SOP’s which include every minute details for sanitization such as door handles, wheelchairs, benches, carts etc. along with placement of sanitizer stations across all our malls. We are also embracing in technology for providing real time foot traffic, real time notifications on safety and cleanliness, booking of time slots, golden hours to visit our malls which our consumers can experience very soon on DLF Malls ‘Lukout’ APP.”
Also Read: Try These Refereshing Summer Coolers At Home
“What we foresee, fashion and F&B will open in a limited way. Movie halls and children entertainment will open later. We are initially looking at re-opening the mall between 12:00 pm – 9 pm so that consumers feel safe to come in during that time. Our consumer research tells us that consumers now will come to the malls with the purpose and decision to shop or eat. We will attract serious shoppers to the malls. And hence, our efforts will be to win our consumers’ confidence and bring them back to our malls”, suggests Pushpa Bector. (IANS)
BY DEVIKANANDA JI
ॐ पितृदेवार्चितभूम्यै नमः
(Piṫa: Father; Archiṫa: One who is honored or worshipped)
In Sanskrit, the word pita means- one who protects. The Taiṫṫirīya Upanishad declares that the father is only next to the mother and should be honored like a god; without the father, you don't exist. This is proper since he gives birth, education and culture to his offspring. According to the smrutis, it is the father who performs the upanayana sacrament and imparts the sacred Gāyatrī mantra to his sons. According to some dharma śhāstra works, the following are pitās or fathers:- anna dāta (one who gives food); bhayatrāta (one who protects from dangers); śvaśura (father-in-law); janita (father) upaneta (one who performs upanayana).
Only in the Vedic tradition do we equate the father with god and honor and respect him. He is responsible for your birth and without his dhāṫu (sperm) you don't exist. He also provides food, shelter, and a roof over your head. He provides worldly knowledge for you to survive in the world. Without a father, you don't have a wife or mother because without him, they also don't exist. Every human being according to Hinduism, is said to be born under three ruṇas or debts. Among these is pitruruṇam. This ruṇa can be paid by marrying according to dharma and having a son who will perform śrāddhas to the pitrus or departed ancestors, thereby appeasing them. For Hindus, the father is honored and worshipped as a god and his children serve him in his old age.
From Vedic times to the beginning of Kaliyuga, and even today there are children who follow the father's occupation and keep the family business or tradition. From the father we inherit some traits, gotram, and family name. A father also has the burden and responsibility to maintain his life style according to dharmaśhāstrās because his children are going to look up to him and imitate him. In the great epic Mahābhārata, Yakṣha (a semi-divine being) asks Yudhishṭara, the eldest of the Pāndavās what the ātman (soul) is for the father. Yudhishṭara replies that 'putra ātmā manushyaśya' meaning- the son is the ātman for the father. He adds that -father is higher than the sky.
Our mother land has the culture of honoring and worshiping the father and is 'Pitrudevārchita Bhūmi'.
(Key Words: Father, God, Family, Vedas, Vedic, Tradition, Hinduism)
Bollywood actor Arjun Kapoor was never really keen on exploring horror comedy but the story of 'Bhoot Police' pushed him to try his hand at the genre. The actor said, "It's not a genre that I was looking for, script-wise. When I heard it, when I read it, what worked for me was the camaraderie between the brothers, the friction and the banter between them. So I quite liked the friction, the brotherhood and at the same time the love-hate relationship and the witty tone."
The film is set for its world TV premiere on Star Gold.Unsplash
He further said, "There was a certain canvas and a certain color created in the script itself, so my decision to say yes to the film came from the director's vision, and thankfully it came at a point where I knew the passion Saif had, also because everybody knew in the industry he is so bullish on the script." On his camaraderie with Arjun in the film, Saif mentioned, "Arjun and I have a relationship off-camera too; he is a family friend and we have known each other for ages! On camera, we don't take each other for granted and bring out the best we can. We had a good time working together and that shows in the movie."
The film is set for its world TV premiere on Star Gold, sharing his excitement for the premiere, Arjun said, "I cannot wait for the audiences to enjoy the World TV Premiere of our movie, 'Bhoot Police' on 23 January, Sunday at 8 PM on Star Gold." The 'Ishaqzaade' actor added, "'Bhoot Police' is an ideal family watch. Usually, horror-comedies are not children-friendly. But Bhoot Police is the kind of film the whole family can watch together over dinner. It is not often that you get a film that is mildly frightening and can be watched with the whole family. The kids will definitely enjoy watching the movie with their family!"
The actor said, "It's not a genre that I was looking for, script-wise."Unsplash
Speaking about her role in 'Bhoot Police', Yami Gautam said, "The character Maya that I play in 'Bhoot Police' was physically challenging. We had to shoot under tough weather conditions because the cold was bitter. There were a lot of outdoor sequences and keeping the light and weather in mind, we had to pack a lot within a day, every day." She continued, "Whenever I am in Himachal, I feel a sense of belonging; when I see the sunrise, those snow-capped mountains despite long tiring night shoots. It is my birthplace and shall always have a special place in my heart." (IANS/SP)
(Keywords : Arjun Kapoor, Yami Gautam, Saif Ali Khan, Bhoot Police, horror comedy, challenging, weather, mountains, genre, script, director, camera, movie.)
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Are you still doing things the incorrect way when it comes to working out? Whether you realise it or not, the correct sports bra or leggings can help you achieve your fitness objectives faster or perhaps exceed them. This is something that a high-performance athlete sincerely believes in. Because it's critical to choose clothing that suits your needs in order to achieve the desired result.
This is the era of flexible work schedules and rapid acceptance of a healthy way of living. Everyone is becoming more aware of the importance of keeping good mental and physical fitness, and the sportswear business is now helping to make their lives easier. When you feel good about yourself while working out, it motivates you to go above and beyond. Fitness aficionados today not only exercise at home, but also go to the gym or participate in sports on a regular basis. Comfortable, performance-oriented clothing underpinned by the latest advancements has become a need.
Also Read : How to choose a workout that fits your needs
Consumers nowadays seek out sports equipment, wearables, and accessories that will keep them ahead of the game and provide them with the feeling of a high-performance athlete. Adaptable gear like leggings, sweatpants, and activewear have fast become integral components of everyone's professional wardrobes as business is conducted in a hybrid arrangement, i.e. both from home and from the workplace.
Clothing must develop to assist clients effortlessly move throughout their day as fitness evolves and becomes more accessible. Apparel with cleverly designed pockets, mesh ventilation in crucial areas, binding apparel for no-ride-up yoga sessions, and other types of enclosures and supports to assist you work out without discomfort are all becoming more common. These garments have been tried and tested by thousands of customers, who have liked and used them. It has now become a way of life for them. For runners and gym goers all over the world, products like shorts with phone pockets have become standard.
Comfort is style, independence.Unsplash
Comfort is confidence
Comfort is style, independence, and the self-assurance we project, all of which contribute to our ability to grow and adapt. The most basic requirements a buyer looks for when investing in comfortable clothing and athleisure are maneuverability, fit, and fabric quality. Varied people have different definitions of comfort. While some high-intensity users prefer lighter, thinner, and faster drying materials so that they may exercise without smelling or sweating, others prefer non-clingy, heavier fabrics that give them the courage to exercise without fear of being seen. Stretch has also become a must in sportswear to ensure that users are not restricted in their movements. Our full stretch dry fit pants, stretch daily shorts, and high stretch power leggings are among the most popular.
Activewear - All day wear
Times and lifestyles have evolved since the pandemic, and this hybrid environment need adaptable attire. Dry-fit cotton or cotton-like clothes with good stretch, a casual look but a very functional appeal has become the norm in recent years. Leggings have evolved into an all-day, all-time wear for women, and goods like our leggings with phone pockets have been a big popular with active-wear clients. Similarly, for men, stretch daily pants and cotton joggers with basic yet elegant designs, as well as a comfortable form and utilitarian appeal, have become commonplace.
Stretch daily shorts, and high stretch power leggings are among the most popular.Unsplash
In this new period, times have changed, requirements have changed, and the entire community's perspective has altered. The acceptability and demand for clothes that fits in all life situations and makes you feel confident while wearing it will result in a worldwide and domestic market revolution. The activity and sportswear market is on the verge of a revolution, and firms that understand client needs and provide gear that meets them will thrive. Some firms are already concentrating on tackling this issue and bringing about a true market revolution. As a result, people now have the option of purchasing apparel that effortlessly fits with their lifestyle and provides not only exceptional performance but also excellent comfort during their busy hobbies. (IANS/SP)
(Keywords : innovation, apparel, fitness, goal, clothing, requirement, community, perspective, athleisure, healthy.)