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While PlayerUnknown’s Battlegrounds, popularly known as PUBG, is currently banned in India and despite several attempts by the game lovers to somehow play it on their mobiles by circumventing the ban via virtual private networks (VPNs) and servers located in other countries, PUBG remains a distant reality for millions and the community is scouting for new games.
Currently, Call of Duty: Mobile and Garena Free Fire are games that have become new favorites among the gaming community. Garena and Call of Duty are the among top three downloaded games across iOS and Android app stores. Another game ‘Among Us’ topped the list as PUBG Mobile went missing.
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According to the reports by Sensor Tower, the game has over 83.8 million installations, making its growth almost 40 times in September this year as compared to the same month last year.
‘Among Us’ is an online multiplayer social deduction game developed and published by American game studio InnerSloth. The game takes place in a space-themed setting, in which players each take on one of two roles, most being Crewmates, and a predetermined number being Impostors.
Genshin Impact has also become popular in the post-PUBG ban era. The Scribble Rider game from Voodoo became the second most downloaded game in September. Additionally, Indian gaming company nCore announced indigenous multiplayer action game FAU-G to fill the void of PUBG Mobile. FAU-G is slated to launch later this month.
Want to read more in Hindi? Checkout: महिलाओं की तुलना में पुरुष अधिक कोविड एंटीबॉडी बनाते हैं
“PUBG Mobile ban had a severe impact on mobile gaming as PUBG Mobile had more than 33 million daily active users in India. But mobile gaming is here to stay,” Himanshu Jain, Director of Ant Esports, told IANS.
“Also, it didn’t stop the Esports industry from gaming, and it can never will. However, this did form a separating line between casual gamers and serious gamers. And the serious ones moved to PC Gaming, making the Esports industry even more robust,” Jain added.
PUBG was among 118 Chinese mobile bans banned by the government for security reasons. India was PUBG’s biggest market before the game was blacklisted with more than 175 million downloads to date.
“‘India has 250 million active mobile gamers and as you know that the most valuable company in Asia is associated with gaming. It’s time to transform India from tech hub to a gaming hub to cater to the demand of growing mobile gamers,” Marthesh Nagendra, Country Manager India, ME and SAARC, NETGEAR told IANS.
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With the ban in place for PUBG Mobile in India, gamers started to look for alternative games from the Play Store and App Store.
“After banning popular games, there is definitely a gap for such genres and it’s time for Indian developers to fill the void. I hope some new games are launched around Diwali,” said Faisal Kawoosa, Founder and Chief Analyst, techARC. (IANS)
With the festive season on in full swing, iconic brand Johnnie Walker, is all set to re-energize the country's after-hour culture. Through its one-of-a-kind campaign #RevibeTheNight, the brand brings together beloved music artists like Divine, Ritviz, Lisa Mishra, Taba Chake along with popular indie bands like When Chai Met Toast and Mad Boy Mink, among others to perform live across iconic community spaces in India.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. The brand's goal is drive social regeneration in India and bring back the vibe of socializing through local music artists and reignite the trade, driving social culture by executing the live events with Covid measures in place and a limited capacity audience capacity.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. | Photo by Vishnu R Nair on Unsplash
Prior to the world going into lockdown, the after-hour culture in India bloomed at celebrated community hubs, that eventually became a safe-haven for individuals, a place where they found their sense of self-expression and belonging, that fuelled progress. This community was driven through the culture of live music and enthralling performances that created their very own vibe, a vibe that built extraordinary, forever-lasting relationships. Through #ReVibeTheNight, one can reconnect with this community bringing music curated by artists who have a history of captivating crowds with their one-of-a-kind live experiences. Catch the gigs and live performances for artists in these venues/cities for the live performances.
(Artiicle originally published on IANSlife) (IANS/ MBI)
Keywords: johnnie walker, social, #revibethenight, performances, community, artists, culture, festivity, begin
By Nikhila Natarajan
In a continuing study on the effects of machine learning (ML) on public conversation, Twitter has confirmed that its algorithms amplify right-leaning political content. "In six out of seven countries - all but Germany - tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group," Twitter blogged.
"Right-leaning news outlets, as defined by the independent organisations, see greater algorithmic amplification on Twitter compared to left-leaning news outlets." Since 2016, Twitter users are able to choose between viewing algorithmically ordered tweets first in their home timeline or viewing the most recent tweets in reverse chronological order.
"An algorithmic home timeline displays a stream of tweets from accounts we have chosen to follow on Twitter, as well as recommendations of other content Twitter thinks we might be interested in based on accounts we interact with frequently, tweets we engage with, and more. "As a result, what we see on our timeline is a function of how we interact with Twitter's algorithmic system, as well as how the system is designed."
The new research is based on tweets of elected officials of House of Commons members in Canada, the French National Assembly, the German Bundestag, House of Representatives in Japan, Congress of Deputies of Spain, House of Commons in the UK, and official and personal accounts of House of Representatives and Senate members in the US, as well as news outlets, from April 1 to August 15, 2020.
Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. | Photo by Sara Kurfeß on Unsplash
The study was conducted by Ferenc Huszar (Twitter, University of Cambridge), Sofia Ira Ktena (now at DeepMind Technologies), Conor O'Brien (Twitter), Luca Belli (Twitter), Andrew Schlaikjer (Twitter), and Moritz Hardt (UC Berkeley).
The questions probed were:
How much algorithmic amplification does political content from elected officials receive in Twitter's algorithmically ranked Home timeline versus in the reverse chronological timeline? Does this amplification vary across political parties or within a political party?
Are some types of political groups algorithmically amplified more than others? Are these trends consistent across countries?
Are some news outlets amplified more by algorithms than others? Does news media algorithmic amplification favour one side of the political spectrum more than the other?
Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. (IANS/ MBI)
Keywords: algorithmically, timeline, algorithmic, tweets, political, survey, twitter, study, germany, skew
Even as India celebrates reaching a milestone of 100 crore Covid vaccine doses, Snapdeal co-founder and COO Rohit Bansal on Friday lauded a man who facilitated 64 registrations for the vaccine on the CoWin portal. In a video shared on his Facebook and Twitter page, Bansal hailed Sonu Kumar as a "citizen celebrity".
Bansal said that Kumar not only helped "just co-workers and family but complete strangers too. With patience, empathy and uncanny jugaad". He added that Kumar joined him "many moons ago" and completed his open school from a parking lot.
"Education has helped this wonderful man enable others to get India back on track. Bravo! The CoWin portal on Thursday mentioned that a total of 100 crore vaccine doses has been administered so far to the eligible population under the vaccination drive in India, nine months after the nationwide inoculation programme was started to protect the people against Covid-19.
"It's a cause of significant celebration and happiness," Bansal said in the video. He said that while people just help a few around them, Kumar "bridged the digital gap" for 64 people, who were finding it difficult to register themselves online on the vaccine portal. Kumar said he doesn't feel that he has contributed much towards the 100 crore vaccine dose count. "I have been able to help only 64 people, if I was able to help more I would have been happier." (IANS/ MBI)
Keywords: cowin, covid, india, people, Rohit bansal, Sonu kumar, vaccine, snapdeal, registrations