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How Gionee Aims to be Among Top 5 Smartphone Brands in India

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After a brief hiatus, second-tier Chinese handset maker Gionee is geared up for a big splash in India with new smartphone launches amid a revamped strategy to be among the top five players in the country, a senior company executive has said.

The smartphone maker confirmed its restructuring plans last month, saying it will adopt a new business model under which distributors across the country would do their own marketing to enhance sales.

“India is becoming the second-largest mobile phone market globally and, for Gionee, it is as important as China or the European market. It is our commitment to invest further in this market to bring major change,” David Chang, Global Sales Director, Gionee India, told IANS in an interview.

Gionee
The Chinese handset maker is in talks with the government to set up its own manufacturing unit in Faridabad, Haryana. Wikimedia Commons

 

“Setting up a manufacturing plant will help us in making all our phones by ourselves,” Chang added.

“We are aiming to get into the top five smartphone brands in the second half of 2018. In the first half of 2019, we will target to be among the top three players in the Indian smartphone market,” said the Gionee executive.

Buoyed by the response of its first bezel-less display smartphone — the “M7 Power” which was launched in November 2017 — the smartphone maker is set to introduce a series of full-view display devices.

Gionee
The company said it will launch its first smartphone for 2018 as early as next month. Wikimedia Commons

 

This will be followed by several other bezel-less smartphone launches within the price bracket of Rs 10,000-Rs 15,000 — essentially either selfie-focused or battery-centric devices.

In an attempt to take on its rivals, the handset maker is also exploring the in-display fingerprint scanning technology.

Gionee
“We are working on this new technology. We are working on a smartphone with under-the-display fingerprint scanner which would be launched globally,” Chang noted. Wikimedia Commons

The company will also introduce wireless chargers by the end of this year.

Acknowledging that its online distribution channel is not up to the mark, Chang said: “We started investing more in online channels beginning October 2017 and we believe online and offline channels are equally important. Now, we want to be more involved and would invest more in our online partners.”

“We have our exclusive stores, but right now we will focus more on building relationships with retailers directly,” Chang noted.

Gionee
The handset maker is also mulling to restructure its strategy for online channels. Wikimedia Commons

 

“Gionee would be partnering with Amazon India, Flipkart and Paytm for introducing our new devices on their platforms.

“We will choose our best-selling models to be showcased online. We’ll also make sure there is no difference in price of the product that is available both online and offline,” Chang said.

Gionee, which has more than 600 service centres in India, said it will also work towards further strengthening its after-sales services in the country. IANS

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Canon Finds The Growth of Smartphone Sector As a Great Opportunity

According to a company survey, in 2017 unit sales of interchangeable-lens cameras in the global camera market reached approximately 11,400,000 units. In 2018, the sales are expected to again reach approximately 11,000,000 units

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Canon
Full-frame mirrorless camera is just the beginning: Canon.

More and more people, especially the millennials, are clicking photos via smartphones and for the Japanese camera giant Canon, this has created a huge market to tap as these people now want to experience something bigger and better which the camera and imaging pioneer can easily provide.

In 2017, nearly 1.3 trillion photos were taken globally — from 660 billion in 2013 — and most of the images were taken via smartphones.

“Today, more and more people are buying high-end cameras to rev up their smartphone experience. There will soon be more digital natives in the 10-50 age bracket than ever before.

“Our aim is to acquire the new generation in order to create new businesses and enhance our EOS camera ecosystem,” emphasised Go Tokura, Executive Officer and Chief Executive, Image Communication Business Operations at Canon.

Addressing a select gathering at the Canon headquarters here, Tokura said the company is aiming to build a brand new imaging world where high-end smartphones are deciding the future of camera experience.

Canon
Canon. (IANS)

In India, over 400 million people are smartphone users and more than 700 million people have feature phones who will eventually shift to smartphones for a better experience.

“Although the compact and entry-level camera market is shrinking owing to smartphones, professional and premium camera market is actually growing and our EOS series has been a phenomenal success,” Tokura told the audience.

According to the Japan-based Camera Imaging Products Association (CIPA), the shipment number of digital cameras dropped a massive 23 per cent in July this year compared to the same period last year.

On the other hand, the professional camera market is growing.

“We have sold 90 million EOS cameras and 130 million EF lens so far. We have been building EOS cameras for the past 30 years and today, we have achieved high speed, ease of use and high-image quality for end users,” informed the Canon executive.

Entering the high-end full-frame mirrorless camera market, Canon on September 5 launched the EOS R — along with four RF lenses and four types of mount adapters — that ensures higher image quality and enhanced usability.

The EOS R, which will be launched in India on September 21, employs the newly-developed RF Mount. A large (54 mm) mount internal diameter and short back focus allows for an enhanced communication between the lens and camera body.

Canon
Representational image.

The Canon EOS R has a 30.3MP Full-frame CMOS sensor and an ISO range of 100 to 40,000 (expandable up to 50-102,400).

“This is a low-light marvel. The Dual Pixel CMOS AF ensures high operability and precision. The camera is built for an advanced video/movie recording in 4K UHD,” said Yoshiyuki Mizoguchi, Group Executive, ICB Products Group, Imaging Communications Business Operations, Canon.

According to a company survey, in 2017 unit sales of interchangeable-lens cameras in the global camera market reached approximately 11,400,000 units. In 2018, the sales are expected to again reach approximately 11,000,000 units.

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“For the young millennials, we have launched three concept models this year: MF telephoto camera, intelligent company camera and an outdoor activity camera.

“Then there are wearable cameras, AWS DeepLens (a deep learning enabled video camera), Google Clips, Galaxy Gear 360 and camera-equipped drones where we are present. Canon has already taken a giant leap for the future,” Tokura noted. (IANS)