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How Gionee Aims to be Among Top 5 Smartphone Brands in India

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Chinese firm Gionee officially files for bankruptcy: Report.

After a brief hiatus, second-tier Chinese handset maker Gionee is geared up for a big splash in India with new smartphone launches amid a revamped strategy to be among the top five players in the country, a senior company executive has said.

The smartphone maker confirmed its restructuring plans last month, saying it will adopt a new business model under which distributors across the country would do their own marketing to enhance sales.

“India is becoming the second-largest mobile phone market globally and, for Gionee, it is as important as China or the European market. It is our commitment to invest further in this market to bring major change,” David Chang, Global Sales Director, Gionee India, told IANS in an interview.

Gionee
The Chinese handset maker is in talks with the government to set up its own manufacturing unit in Faridabad, Haryana. Wikimedia Commons

 

“Setting up a manufacturing plant will help us in making all our phones by ourselves,” Chang added.

“We are aiming to get into the top five smartphone brands in the second half of 2018. In the first half of 2019, we will target to be among the top three players in the Indian smartphone market,” said the Gionee executive.

Buoyed by the response of its first bezel-less display smartphone — the “M7 Power” which was launched in November 2017 — the smartphone maker is set to introduce a series of full-view display devices.

Gionee
The company said it will launch its first smartphone for 2018 as early as next month. Wikimedia Commons

 

This will be followed by several other bezel-less smartphone launches within the price bracket of Rs 10,000-Rs 15,000 — essentially either selfie-focused or battery-centric devices.

In an attempt to take on its rivals, the handset maker is also exploring the in-display fingerprint scanning technology.

Gionee
“We are working on this new technology. We are working on a smartphone with under-the-display fingerprint scanner which would be launched globally,” Chang noted. Wikimedia Commons

The company will also introduce wireless chargers by the end of this year.

Acknowledging that its online distribution channel is not up to the mark, Chang said: “We started investing more in online channels beginning October 2017 and we believe online and offline channels are equally important. Now, we want to be more involved and would invest more in our online partners.”

“We have our exclusive stores, but right now we will focus more on building relationships with retailers directly,” Chang noted.

Gionee
The handset maker is also mulling to restructure its strategy for online channels. Wikimedia Commons

 

“Gionee would be partnering with Amazon India, Flipkart and Paytm for introducing our new devices on their platforms.

“We will choose our best-selling models to be showcased online. We’ll also make sure there is no difference in price of the product that is available both online and offline,” Chang said.

Gionee, which has more than 600 service centres in India, said it will also work towards further strengthening its after-sales services in the country. IANS

Next Story

Google Smartphone Pixel 5 May Have Reverse Charging Feature

In a statement, the company said it has decided not to make Pixel 4 duo available in the country

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Google
In a statement, the company said it has decided not to make Pixel 4 duo available in the country. Pixabay

Almost a week after a purported Pixel 5 XL image had leaked with a unique-looking design language, the smartphone is likely to come with support for reverse charging.

The feature will be called Battery share in the Settings menu, and will let your Pixel 5 wirelessly charge things such as true wireless earbuds, smartwatches, and even other phones.

This feature is obviously nothing new in the mobile world, but so far no Pixel has had it, GSMArena reported on Wednesday quoting XDA Developers.

An earlier leaked image is one of three prototype renders, thus, meaning that the render we are seeing may not see the light of the day as the Google Pixel 5 smartphone.

The YouTuber showed the back of the Pixel 5 in his leak.

It looks monstrous, yes, but it ultimately won’t matter what Google does with the camera module as long as the Pixel 5 takes better photos than ever, according to BGR.

Earlier in October, Google announced the newly-launched Pixel 4 and Pixel 4 XL smartphones will not be available in India.

Google
Almost a week after a purported Pixel 5 XL image had leaked with a unique-looking design language, the smartphone is likely to come with support for reverse charging. Wikimedia Commons

In a statement, the company said it has decided not to make Pixel 4 duo available in the country.

The Google Pixel 4 has a radar sensor, dubbed Project Soli during development, and now called Motion Sense.

This allows the smartphone to support air gestures – so you can wave your hands at your phone to execute certain actions. This works on 60GHz spectrum and that was said to be the reason why the company didn’t launch the phones in India. (IANS)