Thursday March 21, 2019
Home Business How Gionee Ai...

How Gionee Aims to be Among Top 5 Smartphone Brands in India

0
//
Chinese firm Gionee officially files for bankruptcy: Report.

After a brief hiatus, second-tier Chinese handset maker Gionee is geared up for a big splash in India with new smartphone launches amid a revamped strategy to be among the top five players in the country, a senior company executive has said.

The smartphone maker confirmed its restructuring plans last month, saying it will adopt a new business model under which distributors across the country would do their own marketing to enhance sales.

“India is becoming the second-largest mobile phone market globally and, for Gionee, it is as important as China or the European market. It is our commitment to invest further in this market to bring major change,” David Chang, Global Sales Director, Gionee India, told IANS in an interview.

Gionee
The Chinese handset maker is in talks with the government to set up its own manufacturing unit in Faridabad, Haryana. Wikimedia Commons

 

“Setting up a manufacturing plant will help us in making all our phones by ourselves,” Chang added.

“We are aiming to get into the top five smartphone brands in the second half of 2018. In the first half of 2019, we will target to be among the top three players in the Indian smartphone market,” said the Gionee executive.

Buoyed by the response of its first bezel-less display smartphone — the “M7 Power” which was launched in November 2017 — the smartphone maker is set to introduce a series of full-view display devices.

Gionee
The company said it will launch its first smartphone for 2018 as early as next month. Wikimedia Commons

 

This will be followed by several other bezel-less smartphone launches within the price bracket of Rs 10,000-Rs 15,000 — essentially either selfie-focused or battery-centric devices.

In an attempt to take on its rivals, the handset maker is also exploring the in-display fingerprint scanning technology.

Gionee
“We are working on this new technology. We are working on a smartphone with under-the-display fingerprint scanner which would be launched globally,” Chang noted. Wikimedia Commons

The company will also introduce wireless chargers by the end of this year.

Acknowledging that its online distribution channel is not up to the mark, Chang said: “We started investing more in online channels beginning October 2017 and we believe online and offline channels are equally important. Now, we want to be more involved and would invest more in our online partners.”

“We have our exclusive stores, but right now we will focus more on building relationships with retailers directly,” Chang noted.

Gionee
The handset maker is also mulling to restructure its strategy for online channels. Wikimedia Commons

 

“Gionee would be partnering with Amazon India, Flipkart and Paytm for introducing our new devices on their platforms.

“We will choose our best-selling models to be showcased online. We’ll also make sure there is no difference in price of the product that is available both online and offline,” Chang said.

Gionee, which has more than 600 service centres in India, said it will also work towards further strengthening its after-sales services in the country. IANS

Next Story

This Smartphone by Vivo Creates The Record of Fastest Selling Smartphone in Company’s History

Priced at Rs 28,990, the device has some benchmark features such as the world's first 32 MP pop-up selfie camera

0
Vivo to open E-stores in India to increase its market. Wikimedia Commons
Vivo to open E-stores in India to increase its market. Wikimedia Commons

The newly-launched Vivo V15 Pro has become the fastest selling smartphone in the V-series in its first week of sale on both offline and online channels, the company said on Monday.

India is the first market globally where the V15 Pro was launched and went on sale starting March 5.

“We are pleased with the response that we have received for the vivo V15 Pro. This is a proof of the continued trust and appreciation that our consumers place in us and our devices,” Nipun Marya, Director-Brand Strategy, Vivo India, said in a statement.

Vivo
The smartphone has 90 per cent screen-to-body ratio.

Priced at Rs 28,990, the device has some benchmark features such as the world’s first 32 MP pop-up selfie camera and AI-enabled 48 million Quad Pixel sensor+8MP+5MP triple rear camera.

Also Read- TECNO Launches its 1st Android 9 Phone in India

The device is the first in the industry to be powered by the Qualcomm Snapdragon 675AIE octa-core processor supported by an enhanced CPU and GPU, which consumes less power. (IANS)