Monday January 21, 2019
Home Business How Gionee Ai...

How Gionee Aims to be Among Top 5 Smartphone Brands in India

0
//
Chinese firm Gionee officially files for bankruptcy: Report.

After a brief hiatus, second-tier Chinese handset maker Gionee is geared up for a big splash in India with new smartphone launches amid a revamped strategy to be among the top five players in the country, a senior company executive has said.

The smartphone maker confirmed its restructuring plans last month, saying it will adopt a new business model under which distributors across the country would do their own marketing to enhance sales.

“India is becoming the second-largest mobile phone market globally and, for Gionee, it is as important as China or the European market. It is our commitment to invest further in this market to bring major change,” David Chang, Global Sales Director, Gionee India, told IANS in an interview.

Gionee
The Chinese handset maker is in talks with the government to set up its own manufacturing unit in Faridabad, Haryana. Wikimedia Commons

 

“Setting up a manufacturing plant will help us in making all our phones by ourselves,” Chang added.

“We are aiming to get into the top five smartphone brands in the second half of 2018. In the first half of 2019, we will target to be among the top three players in the Indian smartphone market,” said the Gionee executive.

Buoyed by the response of its first bezel-less display smartphone — the “M7 Power” which was launched in November 2017 — the smartphone maker is set to introduce a series of full-view display devices.

Gionee
The company said it will launch its first smartphone for 2018 as early as next month. Wikimedia Commons

 

This will be followed by several other bezel-less smartphone launches within the price bracket of Rs 10,000-Rs 15,000 — essentially either selfie-focused or battery-centric devices.

In an attempt to take on its rivals, the handset maker is also exploring the in-display fingerprint scanning technology.

Gionee
“We are working on this new technology. We are working on a smartphone with under-the-display fingerprint scanner which would be launched globally,” Chang noted. Wikimedia Commons

The company will also introduce wireless chargers by the end of this year.

Acknowledging that its online distribution channel is not up to the mark, Chang said: “We started investing more in online channels beginning October 2017 and we believe online and offline channels are equally important. Now, we want to be more involved and would invest more in our online partners.”

“We have our exclusive stores, but right now we will focus more on building relationships with retailers directly,” Chang noted.

Gionee
The handset maker is also mulling to restructure its strategy for online channels. Wikimedia Commons

 

“Gionee would be partnering with Amazon India, Flipkart and Paytm for introducing our new devices on their platforms.

“We will choose our best-selling models to be showcased online. We’ll also make sure there is no difference in price of the product that is available both online and offline,” Chang said.

Gionee, which has more than 600 service centres in India, said it will also work towards further strengthening its after-sales services in the country. IANS

Next Story

Global Smartphone Market is Expected to Shrink in 2019

TrendForce said Samsung will likely take a more aggressive strategy in terms of price and specifications as the company finds it hard to tap new business areas

0
GOME
Global smartphone market to shrink in 2019.

The global smartphone market is expected to shrink further in 2019 due to weaker demand and other unfavourable factors, a report said on Tuesday.

Global smartphone production is expected to reach 1.41 billion units this year, down 3.3 per cent from the previous year, according to the report from TrendForce, a leading market intelligence provider.

Replacement demand is likely to slacken this year due to a lack of devices with landmark functions, TrendForce said, adding global smartphone output could drop as much as 5 per cent on-year due to the uncertainty and fallout from the ongoing trade war between the US and China, Yonhap news agency reported.

Samsung Electronics Co is projected to grab the leading market share of 20 per cent this year, followed by Huawei with 16 per cent and Apple Inc with 13 per cent.

Among the top three industry players, Huawei will likely become the only company to post positive growth in smartphone production.

Samsung, speaker
Samsung Electronics Co is projected to grab the leading market share of 20 per cent this year, followed by Huawei with 16 per cent and Apple Inc with 13 per cent.

Samsung’s smartphone output is predicted to shrink 8 per cent on-year to 293 million units, with Apple’s production likely to fall 15 per cent to 189 million.

Earlier, another industry tracker, Strategy Analytics, predicted global smartphone shipments to come to 1.43 billion this year, down 0.6 per cent from a year earlier.

Also Read- Sukhpal Singh Khaira’s Exit Raises Questions Over AAP’s Future in Punjab

Strategy Analytics forecast a market share of 20.3 per cent for Samsung, 16.1 per cent for Huawei and 14.4 per cent for Apple.

TrendForce said Samsung will likely take a more aggressive strategy in terms of price and specifications as the company finds it hard to tap new business areas.

Samsung plans to roll out its Galaxy M mid-range and low-end smartphones in India at the end of this month and unveil its Galaxy S10 flagship smartphone and foldable smartphone in San Francisco next month in a bid to create new demand and outperform Chinese rivals. (IANS)