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Study Records That Over 200,000 Girls in India Are Killed Each Year As a Result of Gender Bias

Apart from the rising number of female foeticide cases in India, more than 200,000 girls under the age of five die each year in the country, finds a Lancet study led by an Indian-origin researcher.

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Child marriage
Child bride Krishna, 12, stands at a doorway into her compound in a village near Baran, in India's Rajasthan state. Despite a law banning girls from marrying before they turn 18, the practice is deeply rooted in tradition and widely accepted in Indian society. (VOA)

Apart from the rising number of female foeticide cases in India, more than 200,000 girls under the age of five die each year in the country, finds a Lancet study led by an Indian-origin researcher.

The study, published in the journal Lancet Global Health, has found that there is on an average 239,000 excess deaths each year of girls under the age of five owing to neglect due to gender discrimination.

The numbers which are particularly higher in the northern states of Uttar Pradesh and Bihar, are mostly due to unwanted child bearing and subsequent neglect.

For too long, the focus has been only on prenatal sex selection, said co-researcher Christophe Guilmoto from the Universite Paris Descartes in France.

“Gender-based discrimination towards girls doesn’t simply prevent them from being born, it may also precipitate the death of those who are born,” he said.

The figures which are around 2.4 million in a decade can only be checked with stress on female literacy and employment in modern industries, the researchers noted.

Rohingya Children
Representational Image. VOA

“Regional estimates of excess deaths of girls shows any intervention in the food and health care allocation should particularly target Bihar and Uttar Pradesh, where poverty, low social development, and patriarchal institutions persist and investments on girls are limited,” said Nandita Saikia postdoctoral research scholar at the International Institute for Applied Systems Analysis (IIASA) in Austria.

Excess female child mortality is also found in 90 per cent of the districts in the country.

In all, 29 out of 35 states in India had overall excess mortality in girls under five, and all states and territories bar two had at least one district with excess mortality.

The problem is most pronounced in northern India, — Uttar Pradesh, Bihar, Rajasthan and Madhya Pradesh — which account for two-thirds of the total excess deaths.

In Uttar Pradesh excess female mortality was calculated at 30.5 per cent, while in Bihar the rate is 28.5, in Rajasthan 25.4, and in Madhya Pradesh 22.1.

In parts of western Rajasthan and northern Bihar, excess mortality as a result of gender bias accounts for 30-50 per cent of the mortality rate of females under five.

Also Read: Does Social Media Make Young Girls Unhappy?

Saikia noted that if there were no excess female deaths in India, the country could have achieved its Millennium Development Goal target on child mortality, of 42 deaths per 1,000 births, very easily.

The study “reinforces the need to address directly the issue of gender discrimination in addition to encouraging social and economic development for its benefits on Indian women,” she said. (IANS)

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Customers Redeem Coupons 40% More During Diwali, Says GrabOn

Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 201

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GrabOn
As Diwali comes with a plethora of sale events from various e-commerce portals, big and small. GrabOn Offers it's Customers Easy and Happy Shopping. Pixabay

Diwali comes with a plethora of sale events from various e-commerce portals, big and small. Needless to say, the average Indian shopper spends big bucks on gifting during this festive season. Hyderabad based online couponing company, GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more.

Based on their internal data points and insights, they have come up with an infographic illustrating the consumer behavior in terms of coupon redemption and how it has changed over the course of the last 4 years during Diwali i.e. from 2016 to 2019.

GrabOn with a monthly subscriber base of more than 6.5 million users and 3000+ merchant partners onboard, boasts of helping India save over 300 crores in the last financial year alone. Their infographic focuses on the key segments like Travel, Recharge, Food, Electronics, Fashion while covering more. The coupon usage trend also highlights cities with most coupon redemptions. 

This infographic drives further delves into the specifics considering the biggest festival season in India. With a detailed analysis of the consumer demographics, age group, peak usage time, among other crucial insights, this Diwali based infographic puts a limelight on India’s coupon culture.

‘The e-commerce industry and the coupons space share a healthy symbiotic relationship which leads to mutual growth and success. The festive season, Diwali in particular, brings in high transactions. The Bachat Wali Diwali campaign we run during this time is also one of the contributing factors to this increase’, says Ashok Reddy, Founder & CEO, GrabOn.

 

GrabOn
Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 2016. Pixabay

Food Tops The List

The Food vertical seems to have enjoyed the most preference during Diwali season, with the maximum number of coupons being redeemed for the category. The percentage usage increased from 21% to 58%. This change can be attributed to cheaper Exclusive offers. Delivery aggregators like UberEats, Zomato, Swiggy, and others are taking the industry by storm.

 Recharge Goes up!

The Recharge segment has seen a steady rise in coupon redemption rate, going up by 9% during Diwali 2018 when compared to Diwali 2017. The data suggests that more people prefer to look for super-saver tariff plans during the festive season.

 Fashion or Electronics Are Not the Most Preferred

While most guesses would go to Fashion or Electronics for having the majority of coupon redemptions, surprisingly both of the categories combined account for 16% of the total coupon usage during Diwali 2018.

 Indian Startups Doing Well

The infographic found Paytm, Ola, Zomato, BookMyShow, and Myntra leading the charge with other category merchants following suit.

GrabOn
GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more. Pixabay

 About GrabOn

GrabOn is an Indian coupons and deals marketplace, headquartered in Hyderabad, India. It was founded in September 2013 by Ashok Reddy. A pioneer in the affiliate e-commerce coupon industry, GrabOn operates in over 450+ Indian cities. GrabOn provides authentic and latest deals in the industry through the strategic B2B partnerships and a wide network of merchants. Established with a motto of ‘Saving On Everything’, GrabOn offers the latest deals across a wide range of verticals like travel, recharge, fashion, electronics, food, beauty products, clothing, furniture, health, jewelry, movie tickets, automobiles, accessories, and home needs among others.

ALSO READ: Delhi Schools Encourage Students to Celebrate Eco-Friendly Diwali

Media Contact:

Thehasin Nazia: thehasin@grabon.in