Tuesday January 28, 2020
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Global ad Investment to Grow 6% to $656 bn in 2020

Internet is the fastest growing ad medium in each sector except technology and electronics, where out of home (OOH) is set to rise fastest at 11.4 per cent, according to the report

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Social Media
Social Media use was measured by asking participants how much time they spent on social networking sites on a typical day. Pixabay

Driven by rising spend on Google, Facebook and Amazon, global ad investment will grow six per cent to $656 billion in 2020, according to a forecast by market research firm WARC.

The report, however, also warns of the possibility of a global recession next year.

“Weak macroeconomic indices, waning business confidence and rising geopolitical tensions have increased the possibility of a recession in 2020,” James McDonald, Managing Editor, WARC Data, said in a statement.

“Within this climate, our forecast of six percent growth in global advertising investment may seem optimistic, but these projections are in line with those from the IMF (International Monetary Fund) and Euromonitor for GDP and consumer spend, respectively,” McDonald added.

With global growth of six per cent, 2020 is expected to see a marked uptick from the 2.5 per cent growth in 2019 but is down on the 7.3 per cent rise recorded last year, according to the report titled “WARC’s Global Advertising Trends”.

Internet formats will account for over half of global ad investment for the first time in 2020, and social media, search and online video – the largest of these – are effectively shorthand for Facebook, Google and (Alphabet-owned) YouTube.

fake, media, behaviour, artificial intelligence
Social Media Icons. VOA

Meanwhile, Amazon is becoming more popular with advertisers, with the e-commerce giant’s share of all ad dollars rising to 2.5 per cent. By contrast, Alphabet will grow to 23.1 per cent, and Facebook will grow to 12.9 per cent.

Advertiser investment beyond these three players has been flat or falling since 2012, said the report.

The researchers found that advertisement spend is set to rise across all 19 categories measured for the report.

Also Read: Mother’s Exposure to Some Chemicals During Pregnancy Linked to Lower IQ in Kids: Study

Eight product categories set to increase advertising investment ahead of the global rate next year are financial services, household & domestic, transport & tourism, telecoms & utilities, technology & electronics, alcoholic drinks, automotive and soft drinks.

Internet is the fastest growing ad medium in each sector except technology and electronics, where out of home (OOH) is set to rise fastest at 11.4 per cent, according to the report. (IANS)

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Unit-Linked Insurance Plan- A Perfect Wealth-Building Tool for You

Most of the people prefer to go with these options

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insurance
Nowadays, aggressive insurance plans are being more popular than traditional plans like endowment policies. Pixabay

Savings and investments have become crucial parts of our lives, especially when the inflation and rising costs of living are concerned. Here comes the budgeting to force-fit several costs towards regular needs- from clothing to food, from education to other lifestyle stuff under insurance.

Different Investment Options Available for You

Since money-making is the priority for almost all of us, several investment options are open to getting anticipated returns from. The aim behind investments is nothing but to get higher returns as quickly as possible. Here, risk appetite also plays an important role. A general perception towards higher returns is that the risk is even higher. Usually, non-financial investments such as gold and properties are considered for a safer side, often when you do not need recurring cash-inflows. The rest, you can go with financial investment avenues such as- 

  • Mutual Funds- Usually, you have two options while investing under mutual funds as equities and debts. Equities give higher returns at high risk, whereas debts are considered as low-risk investments offering lower returns. 
  • Direct Equities- In simple words, stocks. Highly volatile assets, which may or may not give you sizeable returns. 
  • National Pension Scheme- the Pension Fund Regulatory and Development Authority of India has introduced NPS, where returns up to 11% can be gained with the minimum contribution of Rs.1000. 
  • Public Provident Fund- With the longer tenure of 15 years and tax-free investments, it is the safest investment among all, offered by the government.  
  • Bank FDs- Most favored form of investment where you have a choice of receiving interest on your investments on a yearly, half-yearly, quarterly or monthly basis. 
  • Senior Citizen’s Savings Scheme- A retirement scheme after the 60s of the age, you get invested with the interest rate of around 8.3% for the tenure of 5 years, and the capping of Rs.15 Lakhs. 

Most of the people prefer to go with these options. However, hardly a few of us analyze how much exactly do we spend and on what. The ‘must-have’ list starts with the life insurance on top of all; the investment part comes second. Why so?

Insurance
Savings and investments have become crucial parts of our lives, especially when the inflation and rising costs of living are concerned. Here comes the budgeting to force-fit several costs towards regular needs- from clothing to food, from education to other lifestyle stuff under insurance. Pixabay

You need at least one life insurance policy if you really care for your loved ones’ future. Have you ever thought of getting both the benefits of life insurance coverage and investment at a single host? Well, savings and investment plans make this better for you. 

Nowadays, aggressive investment plans are being more popular than traditional plans like endowment policies. Yes, we are talking about a ULIP policy.

Unit Linked Insurance Plans

A type of life insurance, Unit Linked Insurance Plan, helps you get a sizeable corpus at the end of the tenure along with adequate sum assured. In case of any uncertainty such as the demise of the insured, the company pays the full sum assured to the beneficiaries along with accrued corpus if any. Else, at the end of the tenure, you get maturity benefits as defined at the commencement of the policy.  

Though ULIPs offer a similar rate of return as that of ELSS or NPS, here you have a double benefit of insurance and investment. Along with life cover in terms of sum assured, here are three fundamental advantages of ULIPs-

  • Greater Returns- When compared to PPF or other investments like bank FDs, ULIPs definitely offer higher returns. The only thing you need to understand is the volatility of the market and the proper choice of funds. Your forecasting skills will help you get even more than what you anticipate. 
  • Flexibility- You can switch between multiple market-linked products such as debts, equities, or even a blend of both. If you feel a particular fund is not performing well, you can switch to another one for better returns. Forecasting can also be made with the help of top-performing ULIP funds.
  • Tax Benefits- ULIP tax-saving instruments help you save your hard-earned money and utilize it for a better cause. ULIP tax benefits can be availed for both premiums paid and maturity benefits under Section 80C and Section 10(10D) of the Income Tax Act respectively. The tax structure in India lets you save up to Rs.1.5 Lakhs per financial year when you invest in ULIPs. 

Bearing in mind the risk appetite and your future financial goals, you can choose to invest in suitable funds. This way, a unit-linked insurance plan becomes a perfect wealth-building tool for you. 

CRISIL Listings for ULIPs

When the most suitable ULIPs in the market are concerned, CRISIL enlists two ULIP policies from Edelweiss Tokio on top-most position on their ‘cost and performance evaluation list’. The wealth Secure+ plan helps you stay invested for a long-term to gain sizeable corpus whereas the Wealth Ultima plan is a systematic monthly plan. 

Edelweiss Tokio Life – Wealth Secure+

  1. Low premiums as just Rs.1000 per month
  2. Lock-in period of 5 years with lifetime coverage of up to 99 years of your age
  3. 3 different plan options
  4. Loyalty bonuses and maturity additions
  5. 5 Pay 5 Stay option for short term investment
  6. 7 different funds to choose from
  7. Tax benefits
Money, Savings, Piggy, White, Saving Money
A type of life insurance, Unit Linked Insurance Plan, helps you get a sizeable corpus at the end of the tenure along with adequate sum assured. In case of any uncertainty such as the demise of the insured, the company pays the full sum assured to the beneficiaries along with accrued corpus if any. Pixabay

Edelweiss Tokio Life – Wealth Ultima

  1. Systematic transfer plan supporting your goals and strategy
  2. Systematic withdrawal from the fund value
  3. Life cover up to 80 years of your age
  4. Policy, guarantee, and booster additions
  5. Little champ benefit for your child
  6. Tax benefits

ALSO READ: Now Google Pay Offers UPI Recharge Option For FASTag Users

To conclude, ULIPs stand to be perfect when you are aiming to gain a sizeable corpus with wealth-building tools. Both the plans mentioned above are available online, and you can buy the best suitable one as per your convenience. Fund allocation and all the essentials can also be made online. Thus, stay invested with unit-linked insurance plans and chase your financial goals, effortlessly!