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Global Market For Wireless Hearables Expected to Grow by 90%

Demand for replacements from consumers who purchased first generation products two or three years ago, will likely soar

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Hearables
For Wireless Hearables, Apple is also expected to show a significant turnaround in Q4 fuelled by its new model, AirPods Pro. In 2020, Apple will maintain a strong market leadership based on its loyal customer base, with advanced product and marketing strategies. Pixabay

The size of the global market for true Wireless Hearables is expected to touch 120 million units this year and 230 million units in 2020, growing 90 per cent year on year (YoY), said a new report on Friday.

According to Counterpoint Research’s “Hearables Market Forecast”, even as Apple’s market share fell to 45 per cent in Q3 2019, it will likely take more than 50 per cent of the market share on an annual basis.

“The true wireless hearables market will have a similar growth momentum as the early smartphone market a decade ago. The CAGR of the smartphone market from 2009 to 2012 was 80 per cent, and the true wireless hearables market is expected to grow at 80 per cent CAGR from 2019 to 2022 as well,” Liz Lee, Senior Analyst at Counterpoint Research, said in a statement.

In 2020, the market will become more dynamic as tech giants such as Amazon, Google and Microsoft are entering the true wireless hearables industry and existing smartphone makers such as Samsung, Xiaomi and Huawei will expand their business aggressively.

“Based on future product strategies focused on voice communications from global tech companies and their efforts to create high-added value, the true wireless hearables are just becoming one of the daily necessities among consumers.”

While the rapid growth of the Chinese market is prominent, Chinese players are expected to pick-up further in 2020. Not only global brands but the emerging Chinese local brands in low-end products will also command attention.

Hearables
The size of the global market for true Wireless Hearables is expected to touch 120 million units this year and 230 million units in 2020, growing 90 per cent year on year (YoY). Pixabay

Apple is also expected to show a significant turnaround in Q4 fuelled by its new model, AirPods Pro. In 2020, Apple will maintain a strong market leadership based on its loyal customer base, with advanced product and marketing strategies.

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Demand for replacements from consumers who purchased first generation products two or three years ago, will likely soar, as well as first time purchasers who are now entering the market in large numbers. (IANS)

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Handset Maker POCO To Unveil New Smartphone “POCO X2” on February 4

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor

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POCO
POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone. (Representational Image). Pixabay

Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology.

An image showing the bottom of the phone seems to suggest the POCO X2 will be similar to the Redmi K30 that Xiaomi had announced last month, Android Central reported on Monday.

POCO has also gone ahead and set up a dedicated website mentioning the details of the launch, which reveals a few key details about the upcoming smartphone.

POCO
Chinese handset maker POCO, which Xiaomi spinned off as a standalone brand earlier this month, is ready to launch its POCO X2 smartphone on February 4 with a high refresh rate and liquid cooling technology. Wikimedia Commons

As per the website, the POCO X2 will feature a high refresh rate display, liquid cooling, and, most likely, a Sony IMX 686 primary sensor.

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While it remains to be seen if the two phones will be identical in terms of tech specs, they are likely to be very similar in most areas. On the software front, the POCO X2 is expected to run “MIUI for POCO” out of the box, based on Android 10 operatig system (OS), the report added. (IANS)