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Global Premium Smartphone Market Collapses 8% in Q1 2019 as Apple Shipments Fall

Our estimates suggest that almost half of the decline in the global premium segment in Q1 2019 was due to the sluggish Chinese market

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

The global premium smartphone market has collapsed 8 per cent in the first quarter (Q1) of 2019 as Apple shipments plummeted 20 per cent, a report by Counterpoint Research said on Wednesday.

According to Counterpoint Research’s ‘Market Monitor Service’ report, during the quarter, Samsung ended up with one-fourth of the global premium segment – which is the company’s highest ever share over the past year.

This was also the first time that Samsung launched three devices instead of the usual two in its S series, thus covering wider price points.

China’s technology giant Huawei also captured a double-digit share in the highly-concentrated premium market. Impeccable camera quality, Artificial Intelligence (AI) technology and superior build quality of its flagship mate and P series drove the growth for Huawei during the quarter.

“The trend of users holding onto their iPhones for longer has affected Apple’s shipments. The replacement cycle for iPhones has grown to over three years, on an average, from two years. On the other hand, substantial design changes in the Galaxy S10 series and the better value proposition it offers compared to high-end iPhones helped Samsung close the gap to Apple,” Varun Mishra, Research Analyst, Counterpoint Research said in a statement.

China, Technology, US
People try out Huawei smartphone models on display at an electronic store in Beijing, China, May 20, 2019. VOA

Huawei even surpassed Apple to become the top player in the premium smartphone market in China – a market where the iPhone maker has been struggling.

“The sluggishness of the Chinese market was the other key reason for the decline in the global premium segment,” Mishra added.

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Our estimates suggest that almost half of the decline in the global premium segment in Q1 2019 was due to the sluggish Chinese market.

“However, we expect that as 5G begins to commercialize in the future, the premium segment will grow. In 2019 and 2020, all the 5G devices are expected to launch in the premium segment,” noted Mishra. (IANS)

Next Story

Apple Planning to Incorporate 3D ToF Sensor in Next Years’s iPhone Models

Next year, Apple is expected to launch four iPhone models with significant specification upgrades, media reports suggest

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple is reportedly planning to incorporate Time of Flight (ToF) 3D sensing rear camera system in next year’s iPhone models.

Earlier there were rumours that a ToF sensor might be introduced as part of the 2019 line-up of iPhones but the sensor would just not be ready in time this year, news portal GSMArena reported on Thursday.

In addition, the Cupertino-based company is also planning to use Vertical Cavity Surface-Emitting Laser (VCSEL) in the cameras of the 2020 iPhones.

VCSEL is a key component of Apple’s TrueDepth camera that also powers features like Face ID, Animoji and Portrait mode selfies.

Smartphones
iPhones on display at an Apple store in Virginia, USA, April 4, 2016. VOA

Last year, famed Apple analyst Ming-Chi Kuo said that the ToF 3D rear cameras would make a debut with the 2020 iPads before making their way to the 2020 iPhones.

Next year, Apple is expected to launch four iPhone models with significant specification upgrades, media reports suggest.

Also Read: Google, Facebook Secretly Tracking Your Porn-viewing Habits

While three iPhones are expected to come with OLED screens and display sizes of 5.4-inch, 6.1-inch, and 6.7-inch, the devices would also have 5G connectivity. The fourth iPhone is expected to feature an iPhone 8-like design and come without 5G connectivity or OLED panel. (IANS)