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Global Premium Smartphone Market Collapses 8% in Q1 2019 as Apple Shipments Fall

Our estimates suggest that almost half of the decline in the global premium segment in Q1 2019 was due to the sluggish Chinese market

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

The global premium smartphone market has collapsed 8 per cent in the first quarter (Q1) of 2019 as Apple shipments plummeted 20 per cent, a report by Counterpoint Research said on Wednesday.

According to Counterpoint Research’s ‘Market Monitor Service’ report, during the quarter, Samsung ended up with one-fourth of the global premium segment – which is the company’s highest ever share over the past year.

This was also the first time that Samsung launched three devices instead of the usual two in its S series, thus covering wider price points.

China’s technology giant Huawei also captured a double-digit share in the highly-concentrated premium market. Impeccable camera quality, Artificial Intelligence (AI) technology and superior build quality of its flagship mate and P series drove the growth for Huawei during the quarter.

“The trend of users holding onto their iPhones for longer has affected Apple’s shipments. The replacement cycle for iPhones has grown to over three years, on an average, from two years. On the other hand, substantial design changes in the Galaxy S10 series and the better value proposition it offers compared to high-end iPhones helped Samsung close the gap to Apple,” Varun Mishra, Research Analyst, Counterpoint Research said in a statement.

China, Technology, US
People try out Huawei smartphone models on display at an electronic store in Beijing, China, May 20, 2019. VOA

Huawei even surpassed Apple to become the top player in the premium smartphone market in China – a market where the iPhone maker has been struggling.

“The sluggishness of the Chinese market was the other key reason for the decline in the global premium segment,” Mishra added.

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Our estimates suggest that almost half of the decline in the global premium segment in Q1 2019 was due to the sluggish Chinese market.

“However, we expect that as 5G begins to commercialize in the future, the premium segment will grow. In 2019 and 2020, all the 5G devices are expected to launch in the premium segment,” noted Mishra. (IANS)

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Apple Likely To Release Its New MacBook Pro Model Soon

Apple is likely to unveil its 16-inch MacBook Pro today

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MacBook Pro
Apple is likely to release its 16-inch MacBook Pro on Wednesday. Pixabay

Apple is likely to release its 16-inch MacBook Pro on Wednesday and its sales could kick off as early as this week, the media has reported.

The new MacBook Pro is expected to cost “about the same” as the 15-inch model, which starts at $2,399.

Despite several revisions and tweaks, the butterfly keyboard has tarnished the reputation of Apple’s notebook line up due to stuck keys, repeated keystrokes, and other problems, The Verge reported on Tuesday.

Macbook Pro
The new MacBook Pro would cost roughly the same as the outgoing model. Pixabay

Apart from its larger display, the 16-inch MacBook Pro will debut with a “revamped” keyboard that is “designed to be more reliable” than the butterfly- styled keyboards featured on MacBooks since 2016.

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However, the insiders claim the new MacBook Pro would cost roughly the same as the outgoing model, and would be available this week. You might not have to worry about Apple using this as an opportunity for a price hike, according to a report in Engadget. (IANS)