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Global Smartphone Market is Expected to Shrink in 2019

TrendForce said Samsung will likely take a more aggressive strategy in terms of price and specifications as the company finds it hard to tap new business areas

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Global smartphone market to shrink in 2019.

The global smartphone market is expected to shrink further in 2019 due to weaker demand and other unfavourable factors, a report said on Tuesday.

Global smartphone production is expected to reach 1.41 billion units this year, down 3.3 per cent from the previous year, according to the report from TrendForce, a leading market intelligence provider.

Replacement demand is likely to slacken this year due to a lack of devices with landmark functions, TrendForce said, adding global smartphone output could drop as much as 5 per cent on-year due to the uncertainty and fallout from the ongoing trade war between the US and China, Yonhap news agency reported.

Samsung Electronics Co is projected to grab the leading market share of 20 per cent this year, followed by Huawei with 16 per cent and Apple Inc with 13 per cent.

Among the top three industry players, Huawei will likely become the only company to post positive growth in smartphone production.

Samsung, speaker
Samsung Electronics Co is projected to grab the leading market share of 20 per cent this year, followed by Huawei with 16 per cent and Apple Inc with 13 per cent.

Samsung’s smartphone output is predicted to shrink 8 per cent on-year to 293 million units, with Apple’s production likely to fall 15 per cent to 189 million.

Earlier, another industry tracker, Strategy Analytics, predicted global smartphone shipments to come to 1.43 billion this year, down 0.6 per cent from a year earlier.

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Strategy Analytics forecast a market share of 20.3 per cent for Samsung, 16.1 per cent for Huawei and 14.4 per cent for Apple.

TrendForce said Samsung will likely take a more aggressive strategy in terms of price and specifications as the company finds it hard to tap new business areas.

Samsung plans to roll out its Galaxy M mid-range and low-end smartphones in India at the end of this month and unveil its Galaxy S10 flagship smartphone and foldable smartphone in San Francisco next month in a bid to create new demand and outperform Chinese rivals. (IANS)

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Smartphone Giant Vivo To Introduce iQOO Premium Phone in India Next Month

Vivo grew 76 per cent (year-on-year) in 2019 and 134 per cent in Q4, driven by good performance of its budget segment series

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Vivo
Vivo captured 21 per cent market share to reach the second spot as Samsung slipped to third place with 19 per cent market share. IANS

Chinese handset maker Vivo is set to introduce a premium smartphone under the iQOO sub-brand in India next month.

The brand, which has focused on the Chinese market, is planning to expand presence to more markets. The global expansion would begin next month, when it would launch its first flagship phone in India, Android Central reported on Friday.

Meanwhile, the smartphone player created history by grabbing the second spot in the Indian smartphone market in the fourth quarter of 2019.

Vivo captured 21 per cent market share to reach the second spot as Samsung slipped to third place with 19 per cent market share. Xiaomi topped with 27 per cent market share, according to Counterpoint Research.

Vivo
Chinese handset maker Vivo is set to introduce a premium smartphone under the iQOO sub-brand in India next month. Wikimedia Commons

OPPO and Realme were other players in the top 5, with 12 per cent and 8 per cent market share, respectively.

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Vivo grew 76 per cent (year-on-year) in 2019 and 134 per cent in Q4, driven by good performance of its budget segment series. (IANS)