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‘Good morning’ messages are cluttering smartphones in India

According to Google, there has been a 10-fold rise in the number of searches for "Good Morning images."

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'Good Morning' messages clutter smartphones.
'Good Morning' messages clutter smartphones.
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  • ‘Good Morning’ messages are the reason for cluttering of smartphones
  • These messages make smartphones run out of memory
  • Google is trying to weed these messages out

With millions of “good morning” texts, spiced with colourful images and even videos sent and received every morning across India, one in three smartphone user in India runs out of space daily, as compared to one in 10 in the US, the media reported.

According to Google, there has been a 10-fold rise in the number of searches for “Good Morning images” over the past five years.

'Good Morning' messages are eating out your smartphone's memory. Wikimedia Commons
‘Good Morning’ messages are eating out your smartphone’s memory. Wikimedia Commons

It is because Indians have a habit of sending millions of ‘good morning!’ texts along with sun-dappled flowers, adorable toddlers and birds to friends, family and strangers, the Wall Street Journal reported on Tuesday.

Inexpensive smartphones and data plans have brought an unlikely group of users online who begin their typical day — before sunrise and reaches a crescendo before 8 a.m. — by sending good morning greetings.

“We were trying to deconstruct what is the DNA of a good morning message for months. It’s been a lot of hard work to get it right,” Josh Woodward, the Google product manager in Mountain View, California, was quoted as telling the Wall Street Journal.

Also Read : India now the leading market of smartphones in Asia

Currently, there are nearly 400 million Internet users in India, along with over 300 million smartphone users and about 650 million mobile phone users.

The company used its giant image database and artificial intelligence tools to train the app to weed out good morning messages.

Google is trying to weed images with this message out. Pixabay
Google is trying to weed images with this message out. Pixabay

The key to spotting them was looking for a certain size and type of image file, Woodward said, adding that early versions were picking out photos of children wearing T-shirts with words on them.

To counter such storage problem, Google in December launched a new app called “Files Go” that will help free up space, find files faster and share files offline on smartphones that come with less internal storage.

Also Read : Top 5 smartphones trending in India in 2016

“The average ‘Files Go’ user is saving 1GB of space so they can do more on their phone. It was built for Android Go devices, but we’re also making it available on the Google Play Store,” the company said, at the launch of the product in New Delhi.

The app has more than 10 million downloads so far, with more users in India than any other country. It has cleared up on average more than 1 gigabyte of data per user, Google said. IANS

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Google To Now Support Tamil Language Ads

Google has now scaled support for three languages -- Hindi, Bengali, and Tamil

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tamil language
According to Google, the internet consisted of 5 Million Terabytes of Data way back in 2010. Pixabay
  • Google India introduced Tamil language support for its advertising products
  • Google has scaled support for three language- Hindi, Bengali, and Tamil
  • According to Google, another 300 million Indian language users will come online in the next four years

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”.

With this, Google has now scaled support for three languages — Hindi, Bengali, and Tamil.

ALSO READ: World’s oldest Languages: 10 spoken in world today

“Majority of India’s Internet users are not fluent in English and we have been very focused on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

tamil language
The support for the Tamil language will also let content creators (who have websites and blogs in Tamil) to sign up for Google “Adsense” and run ads on their content and attract advertisers from across the globe. Pixabay

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

ALSO READ: Singapore launches ‘Arumbu’, a mobile app to foster understanding of Tamil language among youth 

India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years. (IANS)