Wednesday January 23, 2019
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‘Good morning’ messages are cluttering smartphones in India

According to Google, there has been a 10-fold rise in the number of searches for "Good Morning images."

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'Good Morning' messages clutter smartphones.
'Good Morning' messages clutter smartphones.
  • ‘Good Morning’ messages are the reason for cluttering of smartphones
  • These messages make smartphones run out of memory
  • Google is trying to weed these messages out

With millions of “good morning” texts, spiced with colourful images and even videos sent and received every morning across India, one in three smartphone user in India runs out of space daily, as compared to one in 10 in the US, the media reported.

According to Google, there has been a 10-fold rise in the number of searches for “Good Morning images” over the past five years.

'Good Morning' messages are eating out your smartphone's memory. Wikimedia Commons
‘Good Morning’ messages are eating out your smartphone’s memory. Wikimedia Commons

It is because Indians have a habit of sending millions of ‘good morning!’ texts along with sun-dappled flowers, adorable toddlers and birds to friends, family and strangers, the Wall Street Journal reported on Tuesday.

Inexpensive smartphones and data plans have brought an unlikely group of users online who begin their typical day — before sunrise and reaches a crescendo before 8 a.m. — by sending good morning greetings.

“We were trying to deconstruct what is the DNA of a good morning message for months. It’s been a lot of hard work to get it right,” Josh Woodward, the Google product manager in Mountain View, California, was quoted as telling the Wall Street Journal.

Also Read : India now the leading market of smartphones in Asia

Currently, there are nearly 400 million Internet users in India, along with over 300 million smartphone users and about 650 million mobile phone users.

The company used its giant image database and artificial intelligence tools to train the app to weed out good morning messages.

Google is trying to weed images with this message out. Pixabay
Google is trying to weed images with this message out. Pixabay

The key to spotting them was looking for a certain size and type of image file, Woodward said, adding that early versions were picking out photos of children wearing T-shirts with words on them.

To counter such storage problem, Google in December launched a new app called “Files Go” that will help free up space, find files faster and share files offline on smartphones that come with less internal storage.

Also Read : Top 5 smartphones trending in India in 2016

“The average ‘Files Go’ user is saving 1GB of space so they can do more on their phone. It was built for Android Go devices, but we’re also making it available on the Google Play Store,” the company said, at the launch of the product in New Delhi.

The app has more than 10 million downloads so far, with more users in India than any other country. It has cleared up on average more than 1 gigabyte of data per user, Google said. IANS

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Google Will Now Update You About Political Ad-Spend In India

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement. 

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Google
Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

 

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads that will provide comprehensive information about who is purchasing these on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Affidavits of all the contesting 223 BJP candidates were analysed. Two hundred and eight (93 per cent) of the 223 candidates in fray from the BJP have declared assets worth over Rs 1 crore, the highest number among all the parties contesting.
Election Commission of India, IANS

Google said it will verify the identity of advertisers before their election ads run on its platforms.

The advertiser verification process will begin on February 14 and begin enforcing the policy from February 20.

The company would also introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“The ads that will be covered in the Political Advertising Transparency Report and Ads Library are ads for Lok Sabha Elections 2019 that feature a political party, political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate or current member of the Lok Sabha,” Chetan Krishnaswamy, Director-Public Policy, Google India, told IANS.

In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government.

“We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” Krishnaswamy said in a seperate statement.

For the elections, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search.

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Google to verify political ads in India ahead of 2019 polls

“We are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

Google became the second tech giant after Facebook in December announced fresh steps to increase ad transparency and defend against foreign interference ahead of the 2019 polls.

Now anyone who wants to run an ad in India related to politics will need to first confirm their identity and location, and give more details about who placed the ad, the social networking giant said.

Also Read: Google Opens New Office,Plans To Expand Itself In Berlin

Facebook would also start to show a disclaimer on all political ads that provides more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

Twitter CEO Jack Dorsey in November said it is taking “multi-variable” steps, including the use of Artificial Intelligence (AI) tools, to curb the spread of misleading information on its platform ahead of general election. /9IANS0