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Google acquires GIF platform Tenor

Tenor would continue to operate as a separate brand and Google "is looking forward to investing in their technology and relationships with content and API partners."

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  • Google acquires mobile GIF keyboard and search engine Tenor
  • Tenor is a GIF keyboard and search engine for Android, iOS and desktop
  • Tenor will still continue to work independently

Google has acquired mobile GIF keyboard and search engine Tenor for Android, iOS and desktop making it easier for users to find and share GIF images, the company has announced.

“Most people use Google Images to find more information about a topic and to help them communicate and express themselves-case in point, we see millions of searches for GIFs every day,” Cathy Edwards, Director of Engineering, wrote in a post Tuesday.

Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons

“We have continued to evolve Google Images to meet both of these needs and today we are bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop,” Edwards added. Tenor would bring up GIFs inside Google Images and other services like Gboard more easily.

Also Read: Google to let users shop through Search, Assistant

“With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard,” the search engine giant noted.

Google has collaborated with getty images. Wikimedia Commons
Google Images will be incorporated with the Tenor. Wikimedia Commons

Tenor would continue to operate as a separate brand and Google “is looking forward to investing in their technology and relationships with content and API partners.” According to The Verge, Facebook has been using Tenor in Messenger helping millions of users easily share GIFs on the platform. IANS

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Google Expands Its Advanced Location Tracking System to the US

The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number.

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A Google logo is seen at the company's headquarters in Mountain View, California, VOA

Google is expanding its advanced location tracking feature for Android called “Emergency Location Service (ELS)” to the US.

Launched in 2016 and is currently available in 14 countries (excluding India), ELS provides accurate locations both indoors and outdoors by using a combination of GPS, Wi-Fi, mobile networks and sensors.

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The location tracking service is compatible with Android version 4.0 and above.

“Google is deploying ELS in the US, including the Virgin Islands, in partnership with emergency technology company RapidSOS and wireless service providers T-Mobile and West,” Jen Chai, Product Manager, Android, Google wrote in a blog-post late on Wednesday.

“Wireless providers like T-Mobile have existing ways to share emergency locations with emergency centers, but this integration with ELS will help deliver higher accuracy locations faster than before,” Chai wrote.

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Launched in 2016 and is currently available in 14 countries (excluding India) Wikimedia Coomons

Since the launch of ELS around the world, the most observed impact of the feature has been in critical, emergency situations by shortening emergency response times.

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“You don’t need to install a separate app, update your OS, or have special hardware to benefit from more accurate location. The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number,” Chai added.

The location tracking service is compatible with Android version 4.0 and above. (IANS)

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