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Google acquires GIF platform Tenor

Tenor would continue to operate as a separate brand and Google "is looking forward to investing in their technology and relationships with content and API partners."

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Google . Pixabay
  • Google acquires mobile GIF keyboard and search engine Tenor
  • Tenor is a GIF keyboard and search engine for Android, iOS and desktop
  • Tenor will still continue to work independently

Google has acquired mobile GIF keyboard and search engine Tenor for Android, iOS and desktop making it easier for users to find and share GIF images, the company has announced.

“Most people use Google Images to find more information about a topic and to help them communicate and express themselves-case in point, we see millions of searches for GIFs every day,” Cathy Edwards, Director of Engineering, wrote in a post Tuesday.

Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons

“We have continued to evolve Google Images to meet both of these needs and today we are bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop,” Edwards added. Tenor would bring up GIFs inside Google Images and other services like Gboard more easily.

Also Read: Google to let users shop through Search, Assistant

“With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard,” the search engine giant noted.

Google has collaborated with getty images. Wikimedia Commons
Google Images will be incorporated with the Tenor. Wikimedia Commons

Tenor would continue to operate as a separate brand and Google “is looking forward to investing in their technology and relationships with content and API partners.” According to The Verge, Facebook has been using Tenor in Messenger helping millions of users easily share GIFs on the platform. IANS

Next Story

Tech Giant Google Letting Android Users Create Events on Maps

Google's plans for a wider roll-out of the feature remain unknown

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

Google is letting Android users create public events on Maps through the app’s existing Contribute section, allowing them to set name, location, date and time of the event along with tags and images.

“You can add public events to Google Maps from your Android phone or tablet,” the search-engine giant wrote on the Maps support page.

Event listings would help users streamline time-specific activities and choose what suits them best.

Google, Main One, russia
A Google logo is displayed at the entrance to the internet based company’s offices in Toronto. VOA

“It’s all part of the app’s transformation from a service that tells you how to get somewhere into one that tells you where you might want to go in the first place,” The Verge reported on Monday.

Google’s plans for a wider roll-out of the feature remain unknown.

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“Google Maps’ implementation is a little laggy at the moment, with events taking up to an hour to actually appear on a map. Hopefully, this improves as the functionality is more widely rolled out,” the report said. (IANS)