Tuesday December 18, 2018
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Google acquires GIF platform Tenor

Tenor would continue to operate as a separate brand and Google "is looking forward to investing in their technology and relationships with content and API partners."

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  • Google acquires mobile GIF keyboard and search engine Tenor
  • Tenor is a GIF keyboard and search engine for Android, iOS and desktop
  • Tenor will still continue to work independently

Google has acquired mobile GIF keyboard and search engine Tenor for Android, iOS and desktop making it easier for users to find and share GIF images, the company has announced.

“Most people use Google Images to find more information about a topic and to help them communicate and express themselves-case in point, we see millions of searches for GIFs every day,” Cathy Edwards, Director of Engineering, wrote in a post Tuesday.

Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons

“We have continued to evolve Google Images to meet both of these needs and today we are bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop,” Edwards added. Tenor would bring up GIFs inside Google Images and other services like Gboard more easily.

Also Read: Google to let users shop through Search, Assistant

“With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard,” the search engine giant noted.

Google has collaborated with getty images. Wikimedia Commons
Google Images will be incorporated with the Tenor. Wikimedia Commons

Tenor would continue to operate as a separate brand and Google “is looking forward to investing in their technology and relationships with content and API partners.” According to The Verge, Facebook has been using Tenor in Messenger helping millions of users easily share GIFs on the platform. IANS

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Google To Invest $1 Bn To Build New Offices

"New York City continues to be a great source of diverse, world-class talent - that's what brought Google to the city in 2000 and that's what keeps us here," Porat said

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Google to pump in $1 billion to build new offices. VOA

Google revealed that it would invest USD 1 billion in the construction of new offices in New York, an announcement that comes weeks after both Amazon and Apple made known their individual expansion projects in the Big Apple.

In a posting on the company’s blog, Google Vice President and Chief Financial Officer Ruth Porat said the name of the new campus, which will occupy 158,000 sq metres (1.7 million sq feet), will be Google Hudson Square and will be located between Soho and Greenwich Village neighborhoods of Manhattan, EFE news reported on Tuesday.

In an interview with The Wall Street Journal, Google’s director of public policy and government relations, William Floyd, noted that his company’s talk about increasing its payroll in New York over the next 10 years by another 7,000 employees is a “conservative estimate.”

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

“New York City continues to be a great source of diverse, world-class talent – that’s what brought Google to the city in 2000 and that’s what keeps us here,” Porat said.

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Google, with headquarters in Mountain View, California, joins two other tech giants from the West Coast, Amazon and Apple, which recently announced plans to further expand their presence in New York. (IANS)