Wednesday July 18, 2018
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Google acquires GIF platform Tenor

Tenor would continue to operate as a separate brand and Google "is looking forward to investing in their technology and relationships with content and API partners."

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  • Google acquires mobile GIF keyboard and search engine Tenor
  • Tenor is a GIF keyboard and search engine for Android, iOS and desktop
  • Tenor will still continue to work independently

Google has acquired mobile GIF keyboard and search engine Tenor for Android, iOS and desktop making it easier for users to find and share GIF images, the company has announced.

“Most people use Google Images to find more information about a topic and to help them communicate and express themselves-case in point, we see millions of searches for GIFs every day,” Cathy Edwards, Director of Engineering, wrote in a post Tuesday.

Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons

“We have continued to evolve Google Images to meet both of these needs and today we are bringing GIFs more closely into the fold by acquiring Tenor, a GIF platform for Android, iOS and desktop,” Edwards added. Tenor would bring up GIFs inside Google Images and other services like Gboard more easily.

Also Read: Google to let users shop through Search, Assistant

“With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard,” the search engine giant noted.

Google has collaborated with getty images. Wikimedia Commons
Google Images will be incorporated with the Tenor. Wikimedia Commons

Tenor would continue to operate as a separate brand and Google “is looking forward to investing in their technology and relationships with content and API partners.” According to The Verge, Facebook has been using Tenor in Messenger helping millions of users easily share GIFs on the platform. IANS

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EU Prepares to hit Google with Record Fine in Android Monopoly Case

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers

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Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers.
Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers. Pixabay

Google will be hit with a record European Union (EU) fine for using its Android smartphone system to fortify its search empire.

The fine — likely to be handed down on Tuesday or Wednesday — is expected to eclipse the 2.1 bn pound monopoly abuse penalty Google paid last year over its internet shopping business, and escalates the war between Silicon Valley and Brussels, The Telegraph reported on Saturday.

The European Commission’s competition chief Margrethe Vestager has been investigating Google for three years over complaints the company illegally forces smartphone manufacturers to install its apps.

It gives its Android software to phone manufacturers for free, but binds them to “exclusivity agreements” that force them to install Google’s web browser and search engine if they use the Google Play app store, the report said.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet's annual turnover, or 9.5 bn euro (8.4 bn pound)
The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound). Pixabay

Opponents claim that this constitutes abuse of Android’s 74 per cent share of the European smartphone market and harms rival search engines and browsers.

Meanwhile, Google insists the agreements allow Android to remain free to manufacturers and help them compete against Apple.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound).

Also Read: Google Rolls Out ‘Morse Code’ Support on Gboard for iOS

Although it is not expected to use the full extent of its powers, the fine is likely to be higher than the 2.4 bn euros Google was ordered to pay in June last year over claims it stuffed search results with its own shopping adverts, squeezing out price comparison services.

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers. This could mean more Android phones being sold without Google software installed, potentially boosting rival search engines and web browsers such as Microsoft’s Bing or Firefox. (IANS)