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Google to Allow Ads to Reflect on the Homepage of its Mobile App

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Accelerating efforts to generate larger revenues, Google has announced it will allow ads to reflect on the homepage of its mobile app from later this year.

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

“Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services,” Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog-post on Tuesday.

Google on an Android device. Pixabay

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page,” Raghavan said.

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Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google’s announcements come amid reported concerns among investors in Alphabet, Google’s parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported. (IANS)

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Tech Giant Google Testing ‘Incognito Mode’ in Maps

In July 2019, Maps also added more than 45,000 community and public toilets as part of the Central government’s “Loo Review” campaign that covers 1,700 cities in India

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One of the main building at Google's headquarters for European operations in Dublin Ireland. Wikimedia Commons

Google Maps may soon have an “Incognito Mode” for better privacy on your location data.

The “Incognito Mode” in Google Maps is currently being tested in the Android app, reports XDA Developers.

Just like in Google Chrome, “Incognito Mode” for Maps will have several specific privacy features when rolled out globally.

“The Google Maps 10.26 version also hints at a new ‘Eyes Free’ walking navigation mode,” said the report.

The “Eyes Free” mode will reduce how often you need to look at your phone when you’re using it to navigate as you walk.

This mode would “add more detailed voice guidance during walking navigation”.

google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Last month, Google Maps added a new “Live View” navigation mode that overlays walking directions in augmented reality.

Google Maps has started rolling out privacy features to beta testers.

To make Maps more useful for users, Google is also adding support for bike-sharing stations to let people be informed on docked bike sharing services near them.

Also Read: Apple to Unfold iOS 13.1 with CPU Throttling Feature to iPhone XR and iPhone XS

After running tests in the US and elsewhere, earlier in May, Google rolled out speed limits and mobile radar locations in over 40 countries, including India.

In July 2019, Maps also added more than 45,000 community and public toilets as part of the Central government’s “Loo Review” campaign that covers 1,700 cities in India. (IANS)