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Google to Allow Ads to Reflect on the Homepage of its Mobile App

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Accelerating efforts to generate larger revenues, Google has announced it will allow ads to reflect on the homepage of its mobile app from later this year.

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

“Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services,” Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog-post on Tuesday.

Google on an Android device. Pixabay

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page,” Raghavan said.

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Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google’s announcements come amid reported concerns among investors in Alphabet, Google’s parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported. (IANS)

Next Story

Now, Gmail To Let You Send Emails as Attachment

Additionally, there is no need to create a brand new thread for replying to an email, as well

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Gmail
You'll know this feature on Gmail is available to you when you see the "Forward as attachment" option in the three-dot More menu," further added Google. Pixabay

Google has finally added the feature on Gmail to send email as attachments without needing to download them first.

“We’ve heard from you that there are situations where attaching emails makes more sense than forwarding separate emails, like wanting to forward multiple messages related to a single topic. With this new functionality, you can do exactly that. Sending emails as attachments allows you to write a summary email message to your recipients, and attach the set of supporting emails that recipients can directly open in their mail client,” said Google in a blog post,” the company added,” the company said in a statement on Monday.

As soon as the feature arrives, a new “Forward as attachment” option in the three-dot menu will appear.

Users can either use the attach button when drafting a new email or can select multiple emails, and find the option of “Forward as attachment” in the three-dot menu.

Gmail
Google has finally added the feature on Gmail to send email as attachments without needing to download them first. Pixabay

Additionally, there is no need to create a brand new thread for replying to an email, as well. Just pop out the draft window when replying to someone, then drag and drop emails to it like a user would do while creating a new draft entirely.

The feature will be rolling out to all G suite editions gradually within the next month.

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“Please note that this feature is rolling out gradually. You’ll know this feature is available to you when you see the “Forward as attachment” option in the three-dot More menu,” further added Google. (IANS)