Saturday May 25, 2019
Home Lead Story Google to All...

Google to Allow Ads to Reflect on the Homepage of its Mobile App

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love

0
//
google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Accelerating efforts to generate larger revenues, Google has announced it will allow ads to reflect on the homepage of its mobile app from later this year.

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

“Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services,” Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog-post on Tuesday.

Google on an Android device. Pixabay

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page,” Raghavan said.

Also Read- Uzbekistan Unblocks Dozen of News and Right Websites

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google’s announcements come amid reported concerns among investors in Alphabet, Google’s parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported. (IANS)

Next Story

Google Now Lets Users Order Food via Search, Maps, Assistant

Users can ask Google Assistant to repeat a previous order as well

0
google
FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Saving people the trouble of having to download an additional app, Google is now letting users order food directly via Search, Maps, or Assistant using its partnerships with delivery companies.

Google has added a new “Order Online” button on Search and Maps which would appear when users would search for a supported restaurant, The Verge reported on Thursday.

Users can pick between pickup and delivery and select which service they want to order their food through.

If the restaurant supports it, the ordering selections would be made entirely through Google’s interface and Google Pay.

App, swiggy, Uber eats
Delivery man Ujjwal Singhal working with the food delivery app Swiggy carries an order to a customer in New Delhi, India, Feb. 6, 2019. (Representational image). VOA

Users can ask Google Assistant to repeat a previous order as well.

However, it remains unclear whether or not the feature would work on Google Assistant-enabled smart speakers or smart displays.

Also Read- Snapchat Employees Abused Users’ Private Data: Report

The new functionality supports five different delivery services at launch – DoorDash, Postmates, Delivery.com, Slice, and ChowNow – and Google plans to add support for Zuppler and others in the future, the report added.

Recently, the search-engine giant revamped the Search interface for mobile with a new design that would help mobile users better understand which information is coming from where and what are they looking for. (IANS)