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Google to Allow Ads to Reflect on the Homepage of its Mobile App

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Accelerating efforts to generate larger revenues, Google has announced it will allow ads to reflect on the homepage of its mobile app from later this year.

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

“Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services,” Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog-post on Tuesday.

Google on an Android device. Pixabay

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page,” Raghavan said.

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Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google’s announcements come amid reported concerns among investors in Alphabet, Google’s parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported. (IANS)

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Here’s Why Alphabet CEO Sundar Pichai Believes That Artificial Intelligence Needs To Be Regulated

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram

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The Alphabet CEO Sundar Pichai stressed that "international alignment will be critical to making global standards work" on AI. Wikimedia Commons

Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it.

Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times.

“There is no question in my mind that artificial intelligence needs to be regulated. It is too important not to. The only question is how to approach it”.

“Companies such as ours cannot just build promising new technology and let market forces decide how it will be used. It is equally incumbent on us to make sure that technology is harnessed for good and available to everyone,” Pichai wrote.

According to CNET, the timing of the editorial coincides with a big push from Google to reveal some of the results of its own work in AI and bring tools it has developed out into the world.

The Alphabet CEO stressed that “international alignment will be critical to making global standards work” on AI.

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Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it. Wikimedia Commons

We need to take a “principled approach to applying AI, said the company, while offering Google’s “expertise, experience and tools.”

“We need to be clear-eyed about what could go wrong,” he said.

His comments come as lawmakers and governments globally are considering to limit the use of AI in fields such as face recognition system – an issue close to Microsoft President Brad Smith’s heart who has often criticized the technology, urging governments to enact legislation regarding the technology.

“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” said Smith.

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram, Tesla CEO Elon Musk warned recently.

In his famous debate with former Alibaba Chairman Jack Ma, Musk entered into a lassic argument over the capabilities of emerging technologies like AI.

Sundar
Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Sundar Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times. Pixabay

Musk said that computers will one day surpass humans in “every single way”. He has predicted that a single company that develops “God-like super intelligence” might achieve world domination.

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If not regulated or controlled soon, AI could become an “immortal dictator” and there will be no escape for humans, the SpaceX CEO had warned. (IANS)