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Are you aware of the latest google algorithm updates? Google is diversly used all over the world. People make purchases based on Google trends, Google search, and other resources. Hence, if you would want to up your marketing strategies, you need to make good use of Google services.
As a business and website owner, you need to ensure your site is compliant with the guidelines of the Google search engine. If it isn’t, you may get a penalty and not get the kind of results you would want.
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Do you know what drives the search results? Well, that’s the work of Google’s search algorithm. If you have properly optimized your website pages to sync with the search algorithm, it will rank higher in search results. Hence, more visitors to your site and positive results.
Google services are impressive, and that’s why they tend to make many updates to perfect the customer/client services offered to the beneficiaries. To be a great level, it is wise to keep up with the trends and updates
In this article, we will dive into the latest algorithm updates and <a href=”https://www.trickc.com/ppc-and-sem-services/”>digital marketing service</a>.
Google Latest Algorithm Updates
Google Core Update
In January 2020, there was the Google core update that was intended to impact search results globally. This was to make it better and provide better insights into the search result to ensure there is more relevance.
This was majorly meant to get rid of outdated content. Content is key and to succeed using your website, you need to continually move with the current trends and provide more relevant information. Information that was valuable 5 years ago, may not be helpful at the moment. Hence, if you had high ranking pages, then they stopped ranking higher, you must have been a victim of the core update.
Also, with this, your content needs to have facts, statistics, practicality, be enriching, and add value to the readers. Even if you have optimized your website for search engines, ensure it is valuable content. For example, if you had an article: The best marketing strategies for 2019 – two years from then, the article may be deemed as outdated. Hence, try to use valuable titles and general content. Unless your site is based on each year’s updates.
Google Core Algorithm Update
In May 2020, Google released another core algorithm update. The main aim of this was to reward the websites that provided high-quality content but were not ranking high.
Hence, the update was to have an impact on search results just like the January update that aimed to downgrade outdated content. Not only was the update meant to tweak one factor but changed the whole search algorithm.
This happened during the peak of Covid-19 when people were relying on online information. Hence, providing a bigger audience to websites with relevant content. In a major way, this has help reward writers and authors who were aiming to add value to readers but weren’t being favored by search engines.
The Google E-A-T algorithm update
This is another update that impacts how Google ranks a website. This particular update that has been in existence since 2018 is continually being updated. It also comes with important implications and effects on search. However, it impacts majorly on the ‘Your Money Your Life’ sector.
This update aims to make changes in the search traffic. It majorly focuses on expertise, authority, and trust to rank websites. In terms of expertise, the algorithm rates website based on how the content is relevant and the knowledgeability of the content author about a certain subject matter.
Authority is based on the credibility of the website publishing the content. Trustworthiness is based on the terms of the site’s security and the credibility of their service. The E-A-T helps evaluate whether users can trust you.
The major impact of Google algorithm updates
High-quality content is winning
Something amazing about the google algorithm updates is that there is no discrimination about the brand popularity. On the internet, we are now fairly the same, the key difference is the quality of your content.
That’s why it is important to research the current trends and have relevant content that relates to your services. Also, ensure your services and content are interlinked for better ranking.
Major companies affected
In most cases, big companies were getting better ranking than new companies or brands. However, the May 2020 update helped to equalize all that. Thereby, having a major effect on bigger companies that used to drive more traffic. The content a website has is what ranks them higher.
However, that wasn’t the end of them. To get back on their feet, it was important for them to meet the standard. Hence, such an effect will make many people and businesses to work towards providing valuable content for better marketing strategies.
This Google update has led to more website owners and companies re-examining their content to use better strategies. Also, this goes with re-evaluating keywords, to ensure they are not too much congested. Also, ensure your website design is appealing and easy to navigate through.
Some websites are still static and not responsive. This is a NO, NO, NO for mobile-friendliness. Hence, updating the website design is also essential. Google’s algorithm updates have played a major role in ensuring websites become more appealing. It is also essential to boost your website Google E-A-T( expertise, authority, trust) score.
Digital Marketing services
The Google algorithm updates may have easily impacted your website and you don’t know how to go about it. Hence, you can seek for <a href=”https://www.trickc.com/ppc-and-sem-services/”>digital mark eting service</a>.
In this, you will get help on how to boost your Google E-A-T score, know how to outdo your competitors, analyze your keywords, and build a strong presence on Google My Business.
You can get help from relevant webmasters, managers, SEO agencies, or digital marketers.
You need to ensure you provide relevant content on your website. Also, ensure the content aligns well with your services. Even if you employ diversity on your website, ensure there is relevance.
The website also needs to be appealing. Hence, ensure you don’t have many advertisements all over that won’t be helpful at all and instead make your potential audience to run away.
Hence, also ensure valuable content that people are looking for in your particular niche. In addition to the Google algorithm updates, there is also the Google smart shopping that allows retailers to optimize their shopping campaigns in customer acquisitions.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
"In India, to be born as a man is a crime, to question a woman is an atrocious crime, and this all because of those women who keep suppressing men in the name of feminism."
Feminism, a worldwide movement that started to establish, define and defend equal rights for women in all sections- economically, politically, and socially. India, being a patriarchal society gives a gender advantage to the men in the society thus, Indian feminists sought to fight against the culture-specific issue for women in India. Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal. It states nowhere that women should get more wages than men, that women deserve more respect than men, that's pseudo-feminism.
Pseudo feminists state that women deserve more respect and rights, any other gender deserves no respect. They feel that women should be the ones ruling the world and at higher positions. When feminism takes a turn for extremities it becomes pseudo-feminism and people who label themselves as feminists will bash anyone who speaks against even the wrongdoings of a woman. They'll bash women who're wife and sisters for not speaking up and support any women criticizing political leaders even if it's completely irrational. This is where hypocrisy and pseudo-feminism merge with each other.
They take advantage of the rights given to women to protect themselves to threaten other genders. The rights given to women are supposed to make them feel reassured that they can reach out to the judiciary if their rights are being hampered not to threaten to make the victim sound like the culprit.
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Indian Feminist Movement has made significant progress however, even in the modern world women are still unsafe and are discriminated against when it comes to getting a job, land ownership, and access to education. While filling the official papers it is still asked "Wife of /Daughter of:….."
People in India still continue the practice of sex-selective abortion, abandoning the girl child, not letting girl child study instead they should learn household chores, they are seen as a burden to the family. Such injustices make feminism such an important movement, gender equality is worth fighting for to create a safe environment for women. Feminists over the years have been criticized for focusing on the rights of privileged women and not giving equal representation to poorer and lower caste women, which has led to separate caste-specific feminist organizations and movements.
Some notable milestones in the Feminist Movement
- Raja Ram Mohan Roy campaigned against Sati Pratha (practice in which a widow sacrificed herself by sitting atop her deceased husband's funeral pyre) and child marriage
- Savitribai Phule started the first school for girls at Bhidewada in Pune city in 1848.
- In 1972, SEWA, the biggest trade union for women was set up by Ela Bhatt for women working in the informal sector.
- The Chipko Movement was launched and led by women in 1973.
- #MeToo movement against sexual harassment and abuse was started in 2006 and revived in the year 2015.
People in India still continue the practice of sex-selective abortion, abandoning the girl child, not letting girl child study instead they should learn household chores, they are seen as a burden to the family.Unsplash
Feminism is often misunderstood as pseudo-feminism and hence, becomes the target for public hatred and is accused of wronging other genders under the façade of feminism. It is misunderstood by Indians as female domination instead of gender equality. Indian society and Indian feminists believe that only men are perpetrators of a heinous crime like rape and they refuse to even recognize the men who say they were raped and it's the toxic masculinity in the society that believes how can a woman rape a man? Reality is different from what we believe, women can be the perpetrator too, women threaten to file a case of domestic violence, or sexual assault against innocent people just to fulfill their ego.
Thankfully feminism and pseudo feminism are two separate concepts and feminism is just about equality and not judgment. Indian society and feminists actually need to understand the difference between the two and stop tarnishing the Feminist Movement as a whole.
Keywords: Feminism, World, India, Pseudo-Feminism, Gender
Kerala is a land of many good things. It has an abundance of nature, culture, art, and food. It is also a place of legend and myth, and is known for its popular folklore, the legend of Yakshi. This is not a popular tale outside the state, but it is common knowledge for travellers, especially those who fare through forests at night.
The legend of the yakshi is believed to be India's equivalent of the Romanian Dracula, except of course, the Yakshi is a female. Many Malayalis believe that the Yakshi wears a white saree and had long hair. She has a particular fragrance, which is believed to be the fragrance of the Indian devil-tree flowers. She seduces travellers with her beauty, and kills them brutally.
Yakshi idol in Veroor, Sri Dharamashastha temple Image source: wikimedia commons
The Yakshi is believed to live in a palm tree which can appear like a palace. Victims are taken here before they are killed. Travellers on highways are often advised not to stop near heavily forested areas, or speak to anyone who closely resembles a Yakshi. Some believe she can change form, while other hold to the belief that she doesn't. after securing her victim, the only trace left behind is body parts like hair, nails, and teeth.
They say, like other ghosts, a Yakshi's feet will not touch the ground. This is something to look out for. Mysterious deaths have been reported across the rural areas in Kerala, and all these have been attributed to the legend.
Keywords: Legends, Yakshi, Urban legend, Ghost, Kerala, Myth, Vampire
The LGBTQ+ acronym stands for Lesbian, Gay, Bisexual, Transgender, Queer, and others. In India LGBTQ+ community also include a specific social group, part religious cult, and part caste: the Hijras. They are culturally defined either as "neither men nor women" or as men who become women by adopting women's dress and behavior. Section 377 of the India Penal code that criminalized all sexual acts "against the order of nature" i.e. engaging in oral sex or anal sex along with other homosexual activities were against the law, ripping homosexual people off of their basic human rights. Thus, the Indian Supreme Court ruled a portion of Section 377 unconstitutional on 6th September 2018.
But the question is, "was India always against homosexuality"? Has the concept of homosexuality being unnatural existed forever? No, in Indian history and Hinduism homosexuality has never been an offense, in fact in several instances it has been depicted how people embraced their identity, be it sexual identity or gender identity. Section 377 was brought to India by the British in 1862, while India was colonized. Even after the Independence, it was only in 2018 that the Supreme Court ruled it as irrational and illogical.
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Homosexuality in Ancient India
When Supreme Court decriminalized homosexuality in India, there was an uproar about it being a western ideology and liberalism. But in reality, homosexuality has existed since the time of the Vedas. The Gay and Lesbian Vaishnava Association (GALVA) researched and discovered that it was around 3102 B.C. (during the Vedic Age) that homosexuality or non-normative sexual identity was recognized as "Tritiya Prakriti", or the third nature. Ancient India not only made mentions of homosexuality but accepted it as well.
Hinduism is the most vastly followed religion in India. Hinduism does not explicitly mention homosexuality however it does contain a homosexual theme and characters in its text. There have been various instances in our scriptures and texts that have introduced us to LGBT+ characters such as the androgynous form of Shiva and Parvati Ardhanariswara meaning "the half-female lord". One of the most popular and ancient texts on sexuality, eroticism, and emotional fulfillment of life, "Kamasutra" has a complete chapter dedicated to homosexuality and homosexual sex. Numerous Hindu sculptures and temples have statues depicting homosexual activities.
Numerous Hindu sculptures and temples have statues depicting homosexual activities. Facebook
Our Mughals were Queer
Mughals are often seen under the light of cruelty, rigid ethics, nobility, and polygamy. Simultaneously, Mughals are also the ones credited for the emergence of Sufism, abolished jizya tax, love beyond religion, classes, and gender.
In the Baburnama written in memoirs of our very first Mughal ruler Muhammad Babur, several instances documented Babur's infatuation and affection towards a teenage boy named Baburi. We also have multiple Persian couplets as evidence of Babur's affection for Baburi. Mughals engaged in homosexuality and pederasty, and they believed that later was a form of "pure love".
But as time passed homosexuality was suppressed more and more though people practiced it in secret if revealed they were punished. According to the Fatwa-e-Alamgiri Sharia-based text of the Mughal Empire, there is a common set of punishments for homosexuality, which could include 50 lashes for a slave, 100 for a free infidel, or death by stoning for a Muslim.
British Raj and Independence of India
In 1862, Section 377 of the Indian Penal Code that criminalized homosexual sex came into force. Even after Independence in 1947, the section remained a part of the Indian Constitution. There were protests all over the country to give people of the LGBT+ community basic human rights but it was not until 2018 that The Supreme Court of India ruled the portion of Section 377 has unconstitutional and struck it off. One judge said the landmark decision would "pave the way for a better future.". With Section 377 gone are LGBT+ people allowed to fall in love freely? No, people are still afraid to love because of the stigma in our society when it comes to homosexuality; they are seen as lesser humans.
ALSO READ: Significant Support for Rights for LGBTQ+
Although the Supreme Court has decriminalized homosexual activities, same-sex marriage remains illegal in the country. Homophobia is still prevalent in India, and homosexual children would rather commit suicide than come out to society with their true identity, that's how harsh of a world we live in. Lacking support from family, society, or police, many gay rape victims do not report the crimes. In 1977, writer and Indian mathematician Shakuntla Devi published "The World of Homosexuals". It was the first study in the Indian context; the book contains interviews with homosexual men set in the years of Emergency. She wrote, "rather than pretending that homosexuals don't exist it is time we face the facts squarely in the eye and find room for homosexual people." We've had small victories in our fight against homophobia and getting LGBT+ community the rights they deserve as humans, but we still have a long and exhausting fight ahead of us.