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Are you aware of the latest google algorithm updates? Google is diversly used all over the world. People make purchases based on Google trends, Google search, and other resources. Hence, if you would want to up your marketing strategies, you need to make good use of Google services.
As a business and website owner, you need to ensure your site is compliant with the guidelines of the Google search engine. If it isn’t, you may get a penalty and not get the kind of results you would want.
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Do you know what drives the search results? Well, that’s the work of Google’s search algorithm. If you have properly optimized your website pages to sync with the search algorithm, it will rank higher in search results. Hence, more visitors to your site and positive results.
Google services are impressive, and that’s why they tend to make many updates to perfect the customer/client services offered to the beneficiaries. To be a great level, it is wise to keep up with the trends and updates
In this article, we will dive into the latest algorithm updates and <a href=”https://www.trickc.com/ppc-and-sem-services/”>digital marketing service</a>.
Google Latest Algorithm Updates
Google Core Update
In January 2020, there was the Google core update that was intended to impact search results globally. This was to make it better and provide better insights into the search result to ensure there is more relevance.
This was majorly meant to get rid of outdated content. Content is key and to succeed using your website, you need to continually move with the current trends and provide more relevant information. Information that was valuable 5 years ago, may not be helpful at the moment. Hence, if you had high ranking pages, then they stopped ranking higher, you must have been a victim of the core update.
Also, with this, your content needs to have facts, statistics, practicality, be enriching, and add value to the readers. Even if you have optimized your website for search engines, ensure it is valuable content. For example, if you had an article: The best marketing strategies for 2019 – two years from then, the article may be deemed as outdated. Hence, try to use valuable titles and general content. Unless your site is based on each year’s updates.
Google Core Algorithm Update
In May 2020, Google released another core algorithm update. The main aim of this was to reward the websites that provided high-quality content but were not ranking high.
Hence, the update was to have an impact on search results just like the January update that aimed to downgrade outdated content. Not only was the update meant to tweak one factor but changed the whole search algorithm.
This happened during the peak of Covid-19 when people were relying on online information. Hence, providing a bigger audience to websites with relevant content. In a major way, this has help reward writers and authors who were aiming to add value to readers but weren’t being favored by search engines.
The Google E-A-T algorithm update
This is another update that impacts how Google ranks a website. This particular update that has been in existence since 2018 is continually being updated. It also comes with important implications and effects on search. However, it impacts majorly on the ‘Your Money Your Life’ sector.
This update aims to make changes in the search traffic. It majorly focuses on expertise, authority, and trust to rank websites. In terms of expertise, the algorithm rates website based on how the content is relevant and the knowledgeability of the content author about a certain subject matter.
Authority is based on the credibility of the website publishing the content. Trustworthiness is based on the terms of the site’s security and the credibility of their service. The E-A-T helps evaluate whether users can trust you.
The major impact of Google algorithm updates
High-quality content is winning
Something amazing about the google algorithm updates is that there is no discrimination about the brand popularity. On the internet, we are now fairly the same, the key difference is the quality of your content.
That’s why it is important to research the current trends and have relevant content that relates to your services. Also, ensure your services and content are interlinked for better ranking.
Major companies affected
In most cases, big companies were getting better ranking than new companies or brands. However, the May 2020 update helped to equalize all that. Thereby, having a major effect on bigger companies that used to drive more traffic. The content a website has is what ranks them higher.
However, that wasn’t the end of them. To get back on their feet, it was important for them to meet the standard. Hence, such an effect will make many people and businesses to work towards providing valuable content for better marketing strategies.
This Google update has led to more website owners and companies re-examining their content to use better strategies. Also, this goes with re-evaluating keywords, to ensure they are not too much congested. Also, ensure your website design is appealing and easy to navigate through.
Some websites are still static and not responsive. This is a NO, NO, NO for mobile-friendliness. Hence, updating the website design is also essential. Google’s algorithm updates have played a major role in ensuring websites become more appealing. It is also essential to boost your website Google E-A-T( expertise, authority, trust) score.
Digital Marketing services
The Google algorithm updates may have easily impacted your website and you don’t know how to go about it. Hence, you can seek for <a href=”https://www.trickc.com/ppc-and-sem-services/”>digital mark eting service</a>.
In this, you will get help on how to boost your Google E-A-T score, know how to outdo your competitors, analyze your keywords, and build a strong presence on Google My Business.
You can get help from relevant webmasters, managers, SEO agencies, or digital marketers.
You need to ensure you provide relevant content on your website. Also, ensure the content aligns well with your services. Even if you employ diversity on your website, ensure there is relevance.
The website also needs to be appealing. Hence, ensure you don’t have many advertisements all over that won’t be helpful at all and instead make your potential audience to run away.
Hence, also ensure valuable content that people are looking for in your particular niche. In addition to the Google algorithm updates, there is also the Google smart shopping that allows retailers to optimize their shopping campaigns in customer acquisitions.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
Prior to the brutal second wave of the pandemic, Prime Minister Narendra Modi had cautioned civil services probationers against developing the despised "babu mindset". He gave the invaluable piece of advice while addressing civil services probies at the well-known Lal Bahadur Shastri National Academy of Administration in Mussoorie via video-conferencing. He also outlined the keystone mantra of "minimum government and maximum governance".
With the recent collapse of the under-construction flyover in Bandra Kurla Complex which injured 14 labourers, it seems like the Brihanmumbai Municipal Corporation (BMC) has got the PM's keystone mantra all wrong. The recent flyover collapse isn't an isolated incident, in fact, a month ago a similarly bemusing incident took place in the eastern part of the suburbs.
On 1st August 2021, the honourable Chief Minister of Maharashtra Shri. Uddhav Thackeray inaugurated a flyover in the eastern part of the suburbs. In his inaugural speech, he quipped the BMC to smoothen the rough road surface. The BMC swing into action and the surface of the flyover was swiftly re-worked upon. But, instead of smoothening the pre-existing rough surface, the shoddy repair work added to the problem. To top it all off, the BMC added a barrage of speed breakers and rumbler strips on the bridge.
The shoddy repair work combined with a plethora of speed breakers caused long congestions on the Mankhurd-Ghatkopher stretch, ultimately killing the purpose of building the bridge. Moreover, after numerous accidents of motorbikes skidding on the bridge during the rain and the subsequent death of a rider the bridge was closed for traffic.
The construction of the flyover commenced in February 2016 at an approved cost of ₹500 crores. The project was slated to be delivered in January 2019 but was delayed multiple times. The BMC had also made a design change in the flyover by adding a connector to the Deonar dumping ground due to which the construction cost of the flyover was increased to over ₹700 crore. The flyover was expected to bring relief to the traffic on Ghatkopar-Mankhurd Link Road but instead, it added to the existing traffic woes. On a concluding note, the maximum city of Mumbai runs on barely minimum governance, literally.
Keywords: Mumbai, Narendra Modi, Civil Services, Governance.
Along with the undeniable natural beauty, the Kashmir valley has developed a reputation for adventurous activities like trekking, hiking, and river rafting. Kashmir has maintained its charm, allowing us to time-travel into beautiful destinations which make one forget about the stress and worries of life. The hikes in Kashmir offer adventurers to go on a self-discovery trip through nature's lap over the mountains while taking in the breathtaking scenery that surrounds them on their journey. In addition to the hikes, there are many thrilling adventure activities, like rock climbing, rope climbing, etc. Trekking across the region of mountains and lakes will allow you to experience living in the "Paradise on Earth," and you wouldn't want to return to your regular life after that.
The following are some of the finest hiking destinations in Kashmir:
#1: Kashmir Great Lakes Trek: You will be transported to a heavenly and unseen aspect of Kashmir on the Kashmir Great Lakes Trek. In addition to three high-altitude passes and five river valley crossings, this is the only trip in the Himalayas that includes seven alpine lakes, each of which is a stunning shade of green, blue, or turquoise. The extravagance is limitless and breathtakingly stunning every day: infinite blue sky, a larger-than-life backdrop of the Rocky Mountains, colourful meadows overflowing with wildflowers, river crossings are just a few examples of what you will encounter during the trek.
You will be transported to a heavenly and unseen aspect of Kashmir on the Kashmir Great Lakes Trek. | Photo by prayer flags on Unsplash
#2: Sonamarg-Vishansar-Bandipora Trek: The Sonamarg-Vishansar-Bandipora trek is a one-of-a-kind experience that provides a glimpse into Kashmir's undiscovered regions. Sonamarg, famously known as the Meadows of Gold, is the starting point for this fascinating journey that is the perfect experience for anyone looking to get away from the frantic tourist rush. This trek is a fascinating journey that allows nature enthusiasts to bask in the splendour of nature's grandeur. The trek goes over many high mountain passes, some as high as 4000 metres in elevation. The hiking route, in addition to providing breathtaking views of the magnificent Vishansar Lake, provides visitors with the chance to see more than 50 alpine lakes.
Sonamarg, famously known as the Meadows of Gold, is the starting point for this fascinating journey. | Photo by YASER NABI MIR on Unsplash
ALSO READ: Top 10 Beautiful Sights To VIsit In Kashmir
#3: Tral-Narastan-Marsar Trek: The Tral-Narastan-Marsar trek is filled with a range of exciting experiences from beginning to end. The hiking trail passes past a waving saffron field, beautiful meadows, and several streams. The path also crosses the Dachigam National Park, where there is an opportunity to see various animal species. Trekkers may take in spectacular views of the high mountains running parallel to them as they cut and pass through Narastan, a Hindu pilgrimage place.
The Tral-Narastan-Marsar trek is filled with a range of exciting experiences from beginning to end. | Wikimedia Commons
#4: Chhatargul-Mahlish-Gangabal: The journey, which passes through beautiful locations such as Chattargul, Mahlish, Kolsar, and Trunkul, provides a peek into an utterly uninhabited wilderness of Kashmir. There are lakes and meadows adorned with flowers along the route as one trek into the alpine wilderness. Trekkers can also enjoy fishing in the crystal clear lakes, camping, or just seeing towering snow-capped mountains while on their journey.
There are lakes and meadows adorned with flowers along the route as one treks into the alpine wilderness. | Wikimedia Commons
#5: Kolahoi Base Camp Trek: The Kolahoi Base Camp trek in Kashmir has been famous since the early 1900s and has been a goal for many seasoned hikers from across the world. While Srinagar serves as the beginning point for the trip, it is in Aru Valley that the actual hiking begins. The Kolahoi Base Camp Trek is a gentle adventure that is ideal for novices and families with children. The breathtaking sight of the peaks rising into the sky on the horizon of the Pirpanjal and Karakoram ranges is certainly worth capturing. It is considered to be one of the most popular treks in the Kashmir valley.
The Kolahoi Base Camp Trek is a gentle adventure that is ideal for novices and families with children. | Wikimedia Commons
Kashmir's natural splendour, with its beautiful valleys and towering mountains, is really unlike anywhere. Trekking through various valleys and peaks while taking in the scenic beauty is something that always calms the heart and provides us with memories that we will remember for a lifetime.
Keywords: Kashmir, Lakes, Alpine, Hiking, Trekking, Treks, Sonamarg, Gangabal, Kolahoi, Chhatargul, Mahlish, Tral, Narastan, Marsar
The Pitru Paksha starts after the Full Moon day, and this day marks the beginning of the waning phase of the Lunar cycle. This event is roughly of 15-day period, and is of great significance. From this day, rituals like Tarpan or Tarpanam and Shradh are carried out to pay respects to dead relatives and ancestors.
It is believed that from the very first day till the last day, the unhappy souls of the deceased return to the Earth to see their family members. So, in order to ensure that the dead attain Moksha, i.e. to get liberation, family members of these souls quench their thirst and satisfy their hunger by performing the Pind Daan, which includes offering food consisting of cooked rice and black sesame seeds. The literal meaning of Pind Daan is the act of satisfying those who no longer exist physically.
For fifteen days, prayers are offered in temples and rituals are performed to help the souls get free from the cycle of birth, life, and death, and attain salvation.
At the same time, the Pitru Paksha is also an important period for people with Pitru Dosha, which means the curse imposed by the ancestors. Hence, in order to ask forgiveness, people perform Shradh rituals and offer food to the crows, who are considered as living beings that represent the dead. It is believed, if the crow eats the offered food, the ancestors are happy and pleased. But, if the crow doesn't eat the offered food and flies away, the ancestors are not happy.
The event of Pitru Paksha is widely observed by Hindus from all over the world, and they perform prayers and rituals in order to gain their ancestors blessings.