Never miss a story

Get subscribed to our newsletter


×
FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Google has announced new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.

The main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level.


“We’re limiting election ads audience targeting to the following general categories: age, gender, and general location (postal code level). Political advertisers can, of course, continue to do contextual targeting, such as serving ads to people reading or watching a story about, say, the economy,” said Scott Spencer, VP, Product Management, Google Ads.

“It will take some time to implement these changes, and we will begin enforcing the new approach in the UK within a week (ahead of the General Election), in the EU by the end of the year, and in the rest of the world starting on January 6,a Spencer said on Wednesday.

Tech giants are under scrutiny over political ads and Twitter has even decided to ban all kinds of political ads on its platform.

Google said it offers election advertising transparency in India, in the EU, and for federal US election ads.


FILE – The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

“Starting on December 3, we are expanding the coverage of our election advertising transparency to include US state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties, so that all of those ads will now be searchable and viewable as well,” Spencer informed.

Facebook, which is the mainstay of political advertising, is yet to announce new curbs on fake election ads. Facebook recently allowed US President Donald Trump’s campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform.

According to Google, regardless of the cost or impact to spending on its platforms, “we believe these changes will help promote confidence in digital political advertising and trust in electoral processes worldwide.

Also Read: Gurgaon Literature Festival Celebrates its Second Edition at Cyber Hub

“We’ve never allowed granular microtargeting of political ads on our platforms. In many countries, the targeting of political advertising is regulated and we comply with those laws,” it added.

Even Snapchat has said it fact-checks all political ads and does not allow misinformation to sneak through its platform. Snapchat CEO Evan Spiegel said the company subjects all advertising to review, including political advertising.

Twitter, on November 15, officially banned all kinds of political ads from its platform. No political content will be promoted from candidates, parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups, said the micro-blogging platform. (IANS)


Popular

Unsplash

Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal.

"In India, to be born as a man is a crime, to question a woman is an atrocious crime, and this all because of those women who keep suppressing men in the name of feminism."

Feminism, a worldwide movement that started to establish, define and defend equal rights for women in all sections- economically, politically, and socially. India, being a patriarchal society gives a gender advantage to the men in the society thus, Indian feminists sought to fight against the culture-specific issue for women in India. Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal. It states nowhere that women should get more wages than men, that women deserve more respect than men, that's pseudo-feminism.

Keep Reading Show less
wikimedia commons

Yakshi statue by Kanayi Kunjiraman at Malampuzha garden, Kerala

Kerala is a land of many good things. It has an abundance of nature, culture, art, and food. It is also a place of legend and myth, and is known for its popular folklore, the legend of Yakshi. This is not a popular tale outside the state, but it is common knowledge for travellers, especially those who fare through forests at night.

The legend of the yakshi is believed to be India's equivalent of the Romanian Dracula, except of course, the Yakshi is a female. Many Malayalis believe that the Yakshi wears a white saree and had long hair. She has a particular fragrance, which is believed to be the fragrance of the Indian devil-tree flowers. She seduces travellers with her beauty, and kills them brutally.

Keep Reading Show less
Pinterest

Ancient India not only made mentions of homosexuality but accepted it as well.


The LGBTQ+ acronym stands for Lesbian, Gay, Bisexual, Transgender, Queer, and others. In India LGBTQ+ community also include a specific social group, part religious cult, and part caste: the Hijras. They are culturally defined either as "neither men nor women" or as men who become women by adopting women's dress and behavior. Section 377 of the India Penal code that criminalized all sexual acts "against the order of nature" i.e. engaging in oral sex or anal sex along with other homosexual activities were against the law, ripping homosexual people off of their basic human rights. Thus, the Indian Supreme Court ruled a portion of Section 377 unconstitutional on 6th September 2018.

Keep reading... Show less