Wednesday, July 15, 2020
Home Lead Story Tech Giant Google Announces New Limitations on Political Advertisements

Tech Giant Google Announces New Limitations on Political Advertisements

Twitter, on November 15, officially banned all kinds of political ads from its platform. No political content will be promoted from candidates, parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups, said the micro-blogging platform

Google has announced new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.

The main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level.

“We’re limiting election ads audience targeting to the following general categories: age, gender, and general location (postal code level). Political advertisers can, of course, continue to do contextual targeting, such as serving ads to people reading or watching a story about, say, the economy,” said Scott Spencer, VP, Product Management, Google Ads.

“It will take some time to implement these changes, and we will begin enforcing the new approach in the UK within a week (ahead of the General Election), in the EU by the end of the year, and in the rest of the world starting on January 6,a Spencer said on Wednesday.

Tech giants are under scrutiny over political ads and Twitter has even decided to ban all kinds of political ads on its platform.

Google said it offers election advertising transparency in India, in the EU, and for federal US election ads.

amazon
FILE – The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

“Starting on December 3, we are expanding the coverage of our election advertising transparency to include US state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties, so that all of those ads will now be searchable and viewable as well,” Spencer informed.

Facebook, which is the mainstay of political advertising, is yet to announce new curbs on fake election ads. Facebook recently allowed US President Donald Trump’s campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform.

According to Google, regardless of the cost or impact to spending on its platforms, “we believe these changes will help promote confidence in digital political advertising and trust in electoral processes worldwide.

Also Read: Gurgaon Literature Festival Celebrates its Second Edition at Cyber Hub

“We’ve never allowed granular microtargeting of political ads on our platforms. In many countries, the targeting of political advertising is regulated and we comply with those laws,” it added.

Even Snapchat has said it fact-checks all political ads and does not allow misinformation to sneak through its platform. Snapchat CEO Evan Spiegel said the company subjects all advertising to review, including political advertising.

Twitter, on November 15, officially banned all kinds of political ads from its platform. No political content will be promoted from candidates, parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups, said the micro-blogging platform. (IANS)

STAY CONNECTED

18,984FansLike
362FollowersFollow
1,784FollowersFollow

Most Popular

Nilakantha: The Blue Throated Shiva and His Teachings

Commonly known as the destroyer, Shiva, is also considered the lord of the Yogi’s. Shiva is often not embraced by western yoga students. The...

Kondrashov, Expert of Telf AG: What is Better to Choose – FLP or LLC?

Any aspiring entrepreneur who intends to legally open a business asks himself the question: to work as an individual entrepreneur or open a limited...

Sonu Sood to Pen Down his Experience of Helping Migrant Workers

Actor Sonu Sood is now all set to come up with a book recounting his experience of helping migrant workers reach their hometowns during...

Private Trips: Emerging Travel Trend Amid Pandemic

By Puja Gupta Private trips are an emerging trend, which allows families and friends to enjoy and explore a destination in privacy and safety in...

Here’s How You Can Avoid Eye Infection Among Kids During Monsoon

During the rainy season we take precautions like avoiding street food or getting soaked in rains. But most of us forget to protect our...

Researchers to Develop Tester to Assess How Well a Fabric Can Handle Perspiration

Sona College of Technology in Tamil Nadu on Tuesday said its researchers have come up with a sweat transfer tester that will allow fabric...

Here’s a Drug to Reduce Spread of Flu Within Households

Researchers have found that a single dose of the antiviral flu drug -- baloxavir marboxil -- can reduce the spread of the illness within...

44.6% Indian Students Prefer ‘School from Home’: Survey

With the coronavirus pandemic striking hard and spreading rapidly in India, nearly 44.6 per cent students in the country said they will prefer a...

Recent Comments