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The Google name is displayed outside the company's office in London, Britain. VOA

Google on Wednesday launched a free app called “Bolo” that parents can download to help primary grade children improve their Hindi and English reading skills.

Launched in India first, the app is designed to work offline and comes with a built-in reading buddy, “Diya”, who encourages, aids, explains, and corrects the child, as they read aloud.


Google said it would not collect any data on children through the app and it would not have any advertisement.

“Nothing is ever sent to Google through the app – not even the voice samples,” Nitin Kashyap, Product Manager, Google India, told IANS, adding that the app is meant for just 10-15 minutes of daily use.

He added that because the app works offline, there is less chance that children would get distracted and they would start doing something else online.

“But should children get access to the phone or not is one area where we would not like to take a position on. That is a personal decision that every parent should make for their child,” Kashyap said.


The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

Google said it has been piloting Bolo with over 900 children in 200 villages in Uttar Pradesh with the help of ASER Centre, a research and assessment unit of Pratham Education Foundation.

With the app, 64 per cent of children showed an improvement in reading proficiency in just three months, it added.

As per the ASER 2018 report, of all the students enrolled in grade 5 in rural India, only about half can confidently read a grade 2 level textbook. Lack of reading ability can significantly impact further education, and ultimately the children’s ability to realise their full potential.

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“With Bolo, we aim to encourage and engage kids so their love for reading grows and it becomes a daily habit. We believe that technology can be a powerful enabler, and we want to ensure that students, parents, teachers and the education ecosystem, benefit from it,” Kashyap said.

All the reading material on the app is completely free and the initial catalogue from Storyweaver.org.in includes 50 stories in Hindi and 40 in English, Google said, adding that it plans to add more stories soon. (IANS)


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Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourised in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated

The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pak TV channels to stop airing what it calls indecency and intimacy in dramas, Samaa TV reported.

A notification issued by the authority states that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the "true picture of Pakistani society".

"PEMRA finally got something right: Intimacy and affection between married couples isn't 'true depiction of Pakistani society and must not be 'glamourized'. Our 'culture' is control, abuse, and violence, which we must jealously guard against the imposition of such alien values," said Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.

"Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourized in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated, as per the report.

The authority added that it has directed channels time and again to review content with "indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events".

Most complaints received by the PEMRA Call Centre during September concern drama serial "Juda Huay Kuch is Tarah", which created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it only turned out to be a family scheme after the full episode aired, but by that time criticism had mounted on HUM TV for using the themes of incest to drive the plot, the report said. (IANS/JB)

Keywords: Pakistan, Islam, Serials, Dramas, Culture, Teachings.