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Google Assistant Surpasses Amazon Alexa Even in Terms of Online Shopping

Amazon with its Echo range of smart speakers, led the category with 59 per cent market share, closely followed by Google for the second position

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Google Assistant
Google Assistant. (IANS)

Despite Amazon Alexa being more popular globally, Google Assistant has outperformed her — and other voice assistants like Apple Siri — in a test meant to understand the effectiveness of smart speakers.

In the 2018 edition of “Smart Speaker IQ Test” by research-driven venture capital firm Loup Ventures, Google Assistant (tested on Home smart speaker) managed to answer 87.9 per cent of the questions correctly — up from 81.1 per cent in 2017, The Street.com reported on Sunday.

Alexa (tested on Amazon Echo smart speaker) saw its accuracy improve to 72.5 per cent from 63.8 per cent and Microsoft Cortana (tested on Harman Kardon’s Invoke speaker) improved to 63.4 per cent from 56.4 per cent.

Interestingly, Alexa was not the leader in the shopping category — despite Amazon heading the global e-commerce space — as Google Home returned more correct answers when asked about product information.

“Google Assistant was the only assistant to properly understand all 800 of the questions, but the others were able to understand 99 per cent or more,” said the research firm.

Apple Siri (tested on HomePod speaker), got 74.6 per cent of the questions right, up from about 52 per cent.

The common set of 800 questions were split into five categories – Local information, commerce, navigation, information in general and commands.

Of the five categories, Google Assistant came first on all, except for commands, where it finished second to Siri.

Google , US, Alexa, Echo
The Alexa Echo Dot devices include the official Saint Louis University logo and are equipped with specific skills to provide information on local events and campus life. VOA

Google Assistant and Siri were well ahead of their peers in the local information and navigation categories.

Google’s Artificial Intelligence (AI) and Machine Learning (ML) abilities have bolstered Assistant and so has integration with Google Search and its Knowledge Graph, noted the research.

Amazon and Google accounted for 70 per cent share of the global smart speaker shipments in the first quarter of 2018.

With 43.6 per cent market share, Amazon shipped an impressive four million smart speakers, said market research firm Strategy Analytics.

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Google (26.5 per cent market share with 2.4 million sales) and Chinese e-commerce giant Alibaba (7.6 per cent market share) consolidated their number two and three rankings.

Led by Amazon, the smart speakers category in India grew 43 per cent in the second quarter of 2018, said an International Data Corporation (IDC).

Amazon with its Echo range of smart speakers, led the category with 59 per cent market share, closely followed by Google for the second position. (IANS)

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Google Assistant Beats Alexa, Siri Once Again on Smartphones: Report

“As measured by correct answers, over a 13-month period, Google Assistant improved by 7 percentage points, Siri by 5 points, and Alexa by 18 points,” said the report

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The Google Assistant can now connect with more than 5,000 devices for your home -- up from 1,500 this January, Google has announced.
Google Voice Assistant. Pixabay

As the war between digital assistants intensifies, Google Assistant has once again beaten Amazon Alexa and Apple Siri when it comes to answering queries correctly on smartphones.

In its annual test, research-driven venture capital firm Loup Ventures found that Google Assistant understood every single query and answered correctly 92.9 per cent of the time.

The research team asked the leading digital assistants — Google Assistant, Siri and Alexa — 800 questions each.

Google Assistant was able to correctly answer 93 per cent of them vs Siri at 83 per cent and Alexa at 80 per cent.

In July 2018, Google Assistant correctly answered 86 per cent vs Siri at 79 per cent and Alexa at 61 per cent, said the report from Loup Ventures.

“We separate smartphone-based digital assistants from smart speakers because, while the underlying technology is the same, use cases vary. For instance, the environment in which they are used may call for different language, and the output may change based on the form factor,” the report added.

The research team accounted for this by adjusting the question set to reflect generally shorter queries and the presence of a screen which allows the assistant to present some information that is not verbalized.

“We eliminated Cortana from our test due to Microsoft’s recent shift in Cortanaa¿s strategic positioning,” said the report.

Apple’s Siri. Image source: Wikimedia commons

Testing was conducted using Siri on iOS 12.4, Google Assistant on Pixel XL running Android 9 Pie, and Alexa via the iOS app.

Google Assistant was once again the best performer, correctly understanding all 800 questions. Siri misunderstood two questions while Alexa only misunderstood one.

Google Assistant was the top performer in four of the five categories but fell short of Siri in the Command category again.

“Siri continues to prove more useful with phone-related functions like calling, texting, emailing, calendar and music. Both Siri and Google Assistant, which are baked into the OS of the phone, far outperformed Alexa in the Command section,” the findings showed.

Alexa lives on a third-party app, which, despite being able to send voice messages and call other Alexa devices, cannot send text messages, emails, or initiate a phone call.

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The largest disparity was Google’s out-performanceAin the Commerce category, correctly answering 92 per cent vs Siri at 68 per cent and Alexa at 71 per cent.

Conventional wisdom suggests that Alexa would be best-suited for commerce questions. However, Google Assistant correctly answered more questions about product and service information and where to buy certain items.

“As measured by correct answers, over a 13-month period, Google Assistant improved by 7 percentage points, Siri by 5 points, and Alexa by 18 points,” said the report. (IANS)