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Google Announces to Ban Online Ads for Unproven Medical Techniques

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Under a new health care and medicines policy, Google has announced to ban online ads for ‘unproven or experimental medical techniques,’ such as most stem cell therapy, cellular (non-stem) therapy and gene therapy.

“We know that important medical discoveries often start as unproven ideas — and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances.

“At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms,” Adrienne Biddings, Policy Adviser at Google, said in a statement.

This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis.

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FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify their widespread clinical use.

“Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies,” said Deepak Srivastava, President, International Society for Stem Cell Research.

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According to Google’s announcement, they will continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings among the the public.

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed. (IANS)

Next Story

ICC Cricket World Cup Becomes “Top Trending Query” on Google Search in 2019

The major news event related searches were dominated by the Lok Sabha Elections, Chandrayaan 2, and Article 370

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World Cup
Apart from ICC Cricket World Cup Films like Kabir Singh, Gully Boy, Mission Mangal, Joker and Marvel's blockbusters -- Avengers: Endgame and Captain Marvel also featured in the overall list. Pixabay

ICC Cricket World Cup was the top trending query on Google Search in 2019 in India, the company announced on Wednesday while announcing its “Year in Search” results, which highlight stand-out moments in Search across news, sporting events, personalities, movies, and songs.

Recapping the trends that stoked the Indian users’ imagination in 2019, Google India has compiled the list named “Year in Search”.

The top 10 list of trending search terms this year included Lok Sabha elections followed by the interest that surrounded the launch of Chandrayaan 2.

“Films like Kabir Singh, Gully Boy, Mission Mangal, Joker and Marvel’s blockbusters — Avengers: Endgame and Captain Marvel also featured in the overall list,” the company said in a statement.

IAF Wing Commander Abhinandan Varthaman topped the list in the most searched personalities this year followed by Lata Mangeshkar and Yuvraj Singh.

This year also witnessed a unique entry of the Internet singing sensation Ranu Mondal.

Sporting searches were dominated by the Cricket World Cup followed by the Pro Kabaddi League. Other international sporting spectacles like the Wimbledon, Copa América, and the tennis tournaments (including the Australian, French and US Open) were also widely searched.

The major news event related searches were dominated by the Lok Sabha Elections, Chandrayaan 2, and Article 370.

World Cup
ICC Cricket World Cup was the top trending query on Google Search in 2019 in India, the company announced on Wednesday while announcing its “Year in Search” results, which highlight stand-out moments in Search across news, sporting events, personalities, movies, and songs. Pixabay

Other important news events including the Maharashtra and Haryana state assembly elections were also widely searched.

The list also saw a mix of both local and global news moments such as the Pulwama attack, Cyclone Fani, the Ayodhya verdict, and the Amazon forest fire.

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Some of the most-interesting search terms were centered around “How to..”, and “What is…”.

On local searches around ‘Near me…’, the top queries revolved around “Dance classes near me” followed by “Salons near me”. Interestingly, a pertinent entry in this particular list in 2019 was “Air quality Index near me”. (IANS)