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Google Announces to Ban Online Ads for Unproven Medical Techniques

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Under a new health care and medicines policy, Google has announced to ban online ads for ‘unproven or experimental medical techniques,’ such as most stem cell therapy, cellular (non-stem) therapy and gene therapy.

“We know that important medical discoveries often start as unproven ideas — and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances.

“At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms,” Adrienne Biddings, Policy Adviser at Google, said in a statement.

This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis.

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FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify their widespread clinical use.

“Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies,” said Deepak Srivastava, President, International Society for Stem Cell Research.

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According to Google’s announcement, they will continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings among the the public.

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed. (IANS)

Next Story

Google Pixel 4XL To Have A Brighter Camera

Google Pixel fans can expect a brighter camera and beefed up processing power in the upcoming Pixel 4 XL, according to new leaked images of a pre-release Pixel 4 XL provided by Vietnamese phone shop D Store Mobile

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Google Pixel XL smartphone. Wikimedia Commons

Google Pixel fans can expect a brighter camera and beefed up processing power in the upcoming Pixel 4 XL, according to new leaked images of a pre-release Pixel 4 XL provided by Vietnamese phone shop D Store Mobile, the media reported.

The primary rear camera will reportedly snap shots with a brighter f/1.73 aperture. Last year’s Pixel 3 had an aperture of f/1.8.

“Leaks of the upcoming camera app suggest that the phone will shoot in 16:9 by default so that photos can take up the entire camera screen, despite the sensor remaining 4:3. The effect is similar to what Apple is doing on the iPhone 11 models, which take advantage of the phone’s extra wide-angle lens to fill the screen,” The Verge reported on Saturday.

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New leaked images of a pre-release Pixel 4 XL provided by Vietnamese phone shop D Store Mobile. Pixabay

The details of the telephoto camera aren’t available as of now but it can be safely presumed there would be significant improvements to low-light photos and close-ups.

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The speedy 90Hz OLED screen remains the highlight, but one will also get a Snapdragon 855 processor with 6GB RAM, a 3,700mAh battery (on the XL) and 128GB of UFS storage on at least one model, according to Engadget. (IANS)