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Google Announces to Ban Online Ads for Unproven Medical Techniques

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Under a new health care and medicines policy, Google has announced to ban online ads for ‘unproven or experimental medical techniques,’ such as most stem cell therapy, cellular (non-stem) therapy and gene therapy.

“We know that important medical discoveries often start as unproven ideas — and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances.

“At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms,” Adrienne Biddings, Policy Adviser at Google, said in a statement.

This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis.

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FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify their widespread clinical use.

“Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies,” said Deepak Srivastava, President, International Society for Stem Cell Research.

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According to Google’s announcement, they will continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings among the the public.

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed. (IANS)

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Here’s Why Alphabet CEO Sundar Pichai Believes That Artificial Intelligence Needs To Be Regulated

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram

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The Alphabet CEO Sundar Pichai stressed that "international alignment will be critical to making global standards work" on AI. Wikimedia Commons

Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it.

Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times.

“There is no question in my mind that artificial intelligence needs to be regulated. It is too important not to. The only question is how to approach it”.

“Companies such as ours cannot just build promising new technology and let market forces decide how it will be used. It is equally incumbent on us to make sure that technology is harnessed for good and available to everyone,” Pichai wrote.

According to CNET, the timing of the editorial coincides with a big push from Google to reveal some of the results of its own work in AI and bring tools it has developed out into the world.

The Alphabet CEO stressed that “international alignment will be critical to making global standards work” on AI.

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Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it. Wikimedia Commons

We need to take a “principled approach to applying AI, said the company, while offering Google’s “expertise, experience and tools.”

“We need to be clear-eyed about what could go wrong,” he said.

His comments come as lawmakers and governments globally are considering to limit the use of AI in fields such as face recognition system – an issue close to Microsoft President Brad Smith’s heart who has often criticized the technology, urging governments to enact legislation regarding the technology.

“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” said Smith.

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram, Tesla CEO Elon Musk warned recently.

In his famous debate with former Alibaba Chairman Jack Ma, Musk entered into a lassic argument over the capabilities of emerging technologies like AI.

Sundar
Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Sundar Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times. Pixabay

Musk said that computers will one day surpass humans in “every single way”. He has predicted that a single company that develops “God-like super intelligence” might achieve world domination.

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If not regulated or controlled soon, AI could become an “immortal dictator” and there will be no escape for humans, the SpaceX CEO had warned. (IANS)