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Google To Ban Online ads for Unproven Medical Techniques

Under a new health care and medicines policy, Google has announced to ban online ads for 'unproven or experimental medical techniques'

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google, ban, ads, unproven techniques
This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. Pixabay

Under a new health care and medicines policy, Google has announced to ban online ads for ‘unproven or experimental medical techniques,’ such as most stem cell therapy, cellular (non-stem) therapy and gene therapy.

“We know that important medical discoveries often start as unproven ideas — and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances.

“At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms,” Adrienne Biddings, Policy Adviser at Google, said in a statement.

google, ban, ads, unproven techniques
Google has announced to ban online ads for ‘unproven or experimental medical techniques.’ Pixabay

This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis.

The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify their widespread clinical use.

“Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies,” said Deepak Srivastava, President, International Society for Stem Cell Research.

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According to Google’s announcement, they will continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings among the the public.

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed. (IANS)

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Google Maps Captures Over 10 mn Miles of Street View Imagery

The company collects street imagery via a fleet of Street View cars, each equipped with nine cameras that capture high-definition imagery from every vantage point possible

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Google Maps
There's also the Street View trekker on Google Maps, a backpack that collects imagery from places where driving isn't possible.

Google Maps have captured more than 10 million miles of Street View imagery – a distance that could circle the globe over 400 times.

The company announced on Friday that Google Earth now lets people browse more than 36 million square miles of high definition satellite images from various providers – covering more than 98 per cent of the entire population – to see the world from above.

“While these stunning photos show us parts of the world we may never get a chance to visit, they also help Google Maps accurately model a world that is changing each day,” said Thomas Escobar, Senior Product Manager, Google Maps.

The idea of Street View started as a side project more than 12 years ago as part of a goal to map the entire world.

The company collects street imagery via a fleet of Street View cars, each equipped with nine cameras that capture high-definition imagery from every vantage point possible.

“These cameras are athermal, meaning that theya�re designed to handle extreme temperatures without changing focus so they can function in a range of environments,” Escobar added.

Each Street View car includes its own photo processing center and lidar sensors that use laser beams to accurately measure distance.

There’s also the Street View trekker, a backpack that collects imagery from places where driving isn’t possible.

These trekkers are carried by boats, sheep, camels, and even scout troops to gather high quality photos from multiple angles, often in some of the hardest-to-map places around the world.

Google Maps
Google Maps have captured more than 10 million miles of Street View imagery – a distance that could circle the globe over 400 times. Pixabay

In 2019 alone, Street View images from the Google Maps community have helped the company assign addresses to nearly seven million buildings in previously under-mapped places like Armenia, Bermuda, Lebanon, Myanmar, Tonga, Zanzibar and Zimbabwe.

Once Google collects photos, it uses a technique called photogrammetry to align and stitch together a single set of images.

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“These images show us critically important details about an area-things like roads, lane markings, buildings and rivers, along with the precise distance between each of these objects. All of this information is gathered without ever needing to set foot in the location itself,” said Google. (IANS)