Monday January 20, 2020
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Google To Ban Online ads for Unproven Medical Techniques

Under a new health care and medicines policy, Google has announced to ban online ads for 'unproven or experimental medical techniques'

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google, ban, ads, unproven techniques
This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. Pixabay

Under a new health care and medicines policy, Google has announced to ban online ads for ‘unproven or experimental medical techniques,’ such as most stem cell therapy, cellular (non-stem) therapy and gene therapy.

“We know that important medical discoveries often start as unproven ideas — and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances.

“At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms,” Adrienne Biddings, Policy Adviser at Google, said in a statement.

google, ban, ads, unproven techniques
Google has announced to ban online ads for ‘unproven or experimental medical techniques.’ Pixabay

This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis.

The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify their widespread clinical use.

“Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies,” said Deepak Srivastava, President, International Society for Stem Cell Research.

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According to Google’s announcement, they will continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings among the the public.

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed. (IANS)

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120 New Games to be Added to Google Stadia in Year 2020

Google has also confirmed four games for 2020 they are Doom Eternal, Cyberpunk 2077, Gods and Monsters, and Watch Dogs: Legion, while none of them have confirmed release dates for Stadia

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Google
Google Stadia is right now available in 14 countries -- Belgium, Canada, Denmark, Finland, France, Germany, Italy, Ireland, Netherlands, Norway, Spain, Sweden, the UK and the US -- with a monthly subscription of Stadia Pro costing $9.99 (Rs 690 approx) in the US. Wikimedia Commons

US based search engine giant Google has revealed that it will add more than 120 games to its its subscription-based game service ‘Stadia’ this year.

More than 10 games in the first half of this year alone that will only be available on Stadia when they launch.

“Looking at our upcoming lineup, we are tracking more than 120 games coming to Stadia in 2020, and are targeting more than ten games in the first half of this year alone that will be only available on Stadia when they launch. We are working with our partners to share more on those games soon,” the company said in a statement recently.

In the next three months, Google plans to release support for 4K web gaming, improved assistant functionality for web gaming, additional Android phone support and wireless web gameplay via the Stadia controller.

Google Stadia
By opening the newly launched Google Stadia app from the Play Store, user would see a screen promoting Destiny 2, which is expected to be one of the first games that will be offered to Stadia user. Pixabay

“Gamers can expect more features coming to Stadia in Q1 and beyond. A key benefit of our platform is that we can add these features without any updates or downloads, and we are starting to roll out the following over the next three months: support for 4k gaming on the Web, add further Assistant functionality when playing on the Web, support additional Android phones, wireless gameplay on the Web through the Stadia controller,” the company added.

The company recently released the last batch of games it promised for 2019, including Borderlands 3 and Dragon Ball Xenoverse 2 while Ghost Recon Breakpoint is coming soon.

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Tom Clancy’s Ghost Recon Breakpoint, the first game to offer Google’s promised Stream Connect feature that lets players see their teammates’ screens so they can coordinate.

Google has also confirmed four games for 2020 they are Doom Eternal, Cyberpunk 2077, Gods and Monsters, and Watch Dogs: Legion, while none of them have confirmed release dates for Stadia. (IANS)