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Google To Ban Online ads for Unproven Medical Techniques

Under a new health care and medicines policy, Google has announced to ban online ads for 'unproven or experimental medical techniques'

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google, ban, ads, unproven techniques
This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. Pixabay

Under a new health care and medicines policy, Google has announced to ban online ads for ‘unproven or experimental medical techniques,’ such as most stem cell therapy, cellular (non-stem) therapy and gene therapy.

“We know that important medical discoveries often start as unproven ideas — and we believe that monitored, regulated clinical trials are the most reliable way to test and prove important medical advances.

“At the same time, we have seen a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments. Often these treatments can lead to dangerous health outcomes and we feel they have no place on our platforms,” Adrienne Biddings, Policy Adviser at Google, said in a statement.

google, ban, ads, unproven techniques
Google has announced to ban online ads for ‘unproven or experimental medical techniques.’ Pixabay

This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis.

The new policy also includes treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify their widespread clinical use.

“Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products such as unproven stem cell therapies,” said Deepak Srivastava, President, International Society for Stem Cell Research.

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According to Google’s announcement, they will continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings among the the public.

As new findings come to light and regulatory bodies oversee developments in this field, Google will continue to evaluate policies and make updates as needed. (IANS)

Next Story

Tech Giant Google Adds ‘Key Moments for Videos’ in Search Section

Soon, one would be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos, and the company is looking forward to more creators adopting this helpful new feature

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

US based search engine giant Google has added ‘key moments for videos’ in search, to highlight the most relevant parts of longer videos, based on timestamps provided by the video creators.

With the new feature, users will be able to find key moments within the video that have multiple steps, long speeches or documentaries.

This video indexing would initially be available only for English searches involving YouTube videos.

“Starting today you can find key moments within videos and get to the information you are looking for faster, with help from content creators. When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators,” Prashant Baheti, Google Search product manager, wrote in a blog post on Tuesday.

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FILE – The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

“You will be able to easily scan to see whether a video has what you’re looking for, and find the relevant section of the content. For people who use screen readers, this change also makes video content more accessible,” Prashant added.

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Soon, one would be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos, and the company is looking forward to more creators adopting this helpful new feature. (IANS)