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Google Bans 2.3 Billion Misleading Ads in 2018, Introduces 31 New Policies

In its 2018 "Bad Ads Report", the Internet giant said six million bad ads were banned everyday

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Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. Pixabay

Aiming to make the web a better place by protecting users from misleading and inappropriate ads, Google on Thursday announced it banned 2.3 billion misleading ads that violated its advertising policies in 2018 and introduced 31 new policies.

In its 2018 “Bad Ads Report”, the Internet giant said six million bad ads were banned everyday.

“At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously. Our ads are meant to connect users with relevant businesses, products and services; but bad ads ruin the experience.

“We, at Google, have been working towards protecting the users, advertisers and publishers by investing significant technological resources,” Scott Spencer, Director of Sustainable Ads, Google, said in a statement.

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Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. Pixabay

Through its “Bad Ads Report”, the tech titan shares key actions and data to keep the ecosystem safe through its policies across platforms.

“This will continue to remain our top priority as bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” Spencer added.

 

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The company also identified and terminated almost one million bad advertiser accounts, which is nearly double the amount that were terminated in 2017.

Nearly 734,000 publishers and app developers were terminated from the Google ad network and ads were removed completely from nearly 1.5 million apps.

Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. (IANS)

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Google Now Lets Users Order Food via Search, Maps, Assistant

Users can ask Google Assistant to repeat a previous order as well

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Saving people the trouble of having to download an additional app, Google is now letting users order food directly via Search, Maps, or Assistant using its partnerships with delivery companies.

Google has added a new “Order Online” button on Search and Maps which would appear when users would search for a supported restaurant, The Verge reported on Thursday.

Users can pick between pickup and delivery and select which service they want to order their food through.

If the restaurant supports it, the ordering selections would be made entirely through Google’s interface and Google Pay.

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Delivery man Ujjwal Singhal working with the food delivery app Swiggy carries an order to a customer in New Delhi, India, Feb. 6, 2019. (Representational image). VOA

Users can ask Google Assistant to repeat a previous order as well.

However, it remains unclear whether or not the feature would work on Google Assistant-enabled smart speakers or smart displays.

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The new functionality supports five different delivery services at launch – DoorDash, Postmates, Delivery.com, Slice, and ChowNow – and Google plans to add support for Zuppler and others in the future, the report added.

Recently, the search-engine giant revamped the Search interface for mobile with a new design that would help mobile users better understand which information is coming from where and what are they looking for. (IANS)