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Google Bans 2.3 Billion Misleading Ads in 2018, Introduces 31 New Policies

In its 2018 "Bad Ads Report", the Internet giant said six million bad ads were banned everyday

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Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. Pixabay

Aiming to make the web a better place by protecting users from misleading and inappropriate ads, Google on Thursday announced it banned 2.3 billion misleading ads that violated its advertising policies in 2018 and introduced 31 new policies.

In its 2018 “Bad Ads Report”, the Internet giant said six million bad ads were banned everyday.

“At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously. Our ads are meant to connect users with relevant businesses, products and services; but bad ads ruin the experience.

“We, at Google, have been working towards protecting the users, advertisers and publishers by investing significant technological resources,” Scott Spencer, Director of Sustainable Ads, Google, said in a statement.

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Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. Pixabay

Through its “Bad Ads Report”, the tech titan shares key actions and data to keep the ecosystem safe through its policies across platforms.

“This will continue to remain our top priority as bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” Spencer added.

 

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The company also identified and terminated almost one million bad advertiser accounts, which is nearly double the amount that were terminated in 2017.

Nearly 734,000 publishers and app developers were terminated from the Google ad network and ads were removed completely from nearly 1.5 million apps.

Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. (IANS)

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Tech Giant Google Letting Android Users Create Events on Maps

Google's plans for a wider roll-out of the feature remain unknown

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

Google is letting Android users create public events on Maps through the app’s existing Contribute section, allowing them to set name, location, date and time of the event along with tags and images.

“You can add public events to Google Maps from your Android phone or tablet,” the search-engine giant wrote on the Maps support page.

Event listings would help users streamline time-specific activities and choose what suits them best.

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A Google logo is displayed at the entrance to the internet based company’s offices in Toronto. VOA

“It’s all part of the app’s transformation from a service that tells you how to get somewhere into one that tells you where you might want to go in the first place,” The Verge reported on Monday.

Google’s plans for a wider roll-out of the feature remain unknown.

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“Google Maps’ implementation is a little laggy at the moment, with events taking up to an hour to actually appear on a map. Hopefully, this improves as the functionality is more widely rolled out,” the report said. (IANS)