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Google Bans 2.3 Billion Misleading Ads in 2018, Introduces 31 New Policies

In its 2018 "Bad Ads Report", the Internet giant said six million bad ads were banned everyday

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Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. Pixabay

Aiming to make the web a better place by protecting users from misleading and inappropriate ads, Google on Thursday announced it banned 2.3 billion misleading ads that violated its advertising policies in 2018 and introduced 31 new policies.

In its 2018 “Bad Ads Report”, the Internet giant said six million bad ads were banned everyday.

“At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously. Our ads are meant to connect users with relevant businesses, products and services; but bad ads ruin the experience.

“We, at Google, have been working towards protecting the users, advertisers and publishers by investing significant technological resources,” Scott Spencer, Director of Sustainable Ads, Google, said in a statement.

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Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. Pixabay

Through its “Bad Ads Report”, the tech titan shares key actions and data to keep the ecosystem safe through its policies across platforms.

“This will continue to remain our top priority as bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” Spencer added.

 

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The company also identified and terminated almost one million bad advertiser accounts, which is nearly double the amount that were terminated in 2017.

Nearly 734,000 publishers and app developers were terminated from the Google ad network and ads were removed completely from nearly 1.5 million apps.

Google also took more granular action by taking ads off nearly 28 million pages that violated the publisher policies. (IANS)

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Google, Gmail Will Now Share Single Profile Photo

This new change simplifies things by allowing a user to set a single profile picture in one place and then displaying that single photo across all Google apps

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Google has started combining G Suite users’ Gmail photos with their Google account profile photos.

“We are combining the Gmail photo with the Google account profile photo for G Suite users. Now, when you go to change this setting in Gmail, you’ll be directed to the ‘About me’ section of your Google profile settings to set your profile picture,” the company said in a statement on Monday.

Currently, profile pictures set in Gmail are only displayed in Gmail. This means a profile picture in Gmail may be different than the Google account profile photo, which can make it difficult to know which picture will be displayed where.

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Google has released a new interface design for the mobile version of Gmail that includes new visual implementations as well as feature additions. Pixabay

This new change simplifies things by allowing a user to set a single profile picture in one place and then displaying that single photo across all Google apps.

Also Read: New Policy by Twitter May Tackle Deepfake Videos: Report

“When you visit Settings > General > My Picture in Gmail on the web, you will be directed to change your picture in the ‘About me’ section of your Google profile settings. If your Gmail and profile photos are currently different, and you have permission to edit your photo, you will see a pop-up when you visit your About me settings which will prompt you to select one of the images or choose an entirely new photo,” the company added. (IANS)