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Google gets the better of Facebook as top referral source for publishers

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

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Google has beaten Facebook to become publishers' main source of external page views over the course of 2017
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017. VOA
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  • Google webpage traffic increases considerably
  • Facebook went down by 26% in January as compared to last year
  • Video publishing feature might has add up to the Facebook traffic

San Francisco, Dec 12,2017: Google has beaten Facebook to become publishers’ main source of external page views over the course of 2017, a new data showed.

Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it, ReCode reported late on Monday.

According to digital analytics company Parse.ly, Google sent more traffic than Facebook to publishers — Facebook sent 25 per cent less traffic to publishers in 2017, while Google increased its traffic by 17 per cent.

In January, Facebook provided nearly 40 per cent of publishers’ external traffic which is now down to 26 per cent.

Google web traffic
Google AMP feature has helped it to add up to the web traffic

Google, which started the year at 34 per cent, generated 44 per cent of the total traffic.

Parse.ly pointed out a number of factors for this turnaround.

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

Also, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but promised to send more readers to the original site as well, has declined in importance, the analytics company found.

Since users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.

Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.

AMP stories – typically from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which drives clicks. (IANS)

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Google Expands Its Advanced Location Tracking System to the US

The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number.

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A Google logo is seen at the company's headquarters in Mountain View, California, VOA

Google is expanding its advanced location tracking feature for Android called “Emergency Location Service (ELS)” to the US.

Launched in 2016 and is currently available in 14 countries (excluding India), ELS provides accurate locations both indoors and outdoors by using a combination of GPS, Wi-Fi, mobile networks and sensors.

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The location tracking service is compatible with Android version 4.0 and above.

“Google is deploying ELS in the US, including the Virgin Islands, in partnership with emergency technology company RapidSOS and wireless service providers T-Mobile and West,” Jen Chai, Product Manager, Android, Google wrote in a blog-post late on Wednesday.

“Wireless providers like T-Mobile have existing ways to share emergency locations with emergency centers, but this integration with ELS will help deliver higher accuracy locations faster than before,” Chai wrote.

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Launched in 2016 and is currently available in 14 countries (excluding India) Wikimedia Coomons

Since the launch of ELS around the world, the most observed impact of the feature has been in critical, emergency situations by shortening emergency response times.

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“You don’t need to install a separate app, update your OS, or have special hardware to benefit from more accurate location. The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number,” Chai added.

The location tracking service is compatible with Android version 4.0 and above. (IANS)

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