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Google gets the better of Facebook as top referral source for publishers

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

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Google has beaten Facebook to become publishers' main source of external page views over the course of 2017
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017. VOA
  • Google webpage traffic increases considerably
  • Facebook went down by 26% in January as compared to last year
  • Video publishing feature might has add up to the Facebook traffic

San Francisco, Dec 12,2017: Google has beaten Facebook to become publishers’ main source of external page views over the course of 2017, a new data showed.

Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it, ReCode reported late on Monday.

According to digital analytics company Parse.ly, Google sent more traffic than Facebook to publishers — Facebook sent 25 per cent less traffic to publishers in 2017, while Google increased its traffic by 17 per cent.

In January, Facebook provided nearly 40 per cent of publishers’ external traffic which is now down to 26 per cent.

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Google AMP feature has helped it to add up to the web traffic

Google, which started the year at 34 per cent, generated 44 per cent of the total traffic.

Parse.ly pointed out a number of factors for this turnaround.

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

Also, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but promised to send more readers to the original site as well, has declined in importance, the analytics company found.

Since users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.

Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.

AMP stories – typically from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which drives clicks. (IANS)

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Google Will Start Giving EU Smartphone Users a Choice of Browsers and Search Apps on Android

Android users who open the Google Play store after the update will be given the option to install up to five search apps and five browsers, Gennai said

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Google said Thursday it will start giving European Union smartphone users a choice of browsers and search apps on its Android operating system, in changes designed to comply with an EU antitrust ruling.

Following an Android update, users will be shown two new screens giving them the new options, Google product management director Paul Gennai said in a blog post.

The EU’s executive Commission slapped the Silicon Valley giant with a record 4.34 billion euro (then $5 billion) antitrust fine in July after finding that it abused the dominance of Android by forcing handset and tablet makers to install Google apps, reducing consumer choice.

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Android users who open the Google Play store after the update will be given the option to install up to five search apps and five browsers, Gennai said. Pixabay

The commission had ordered Google to come up with a remedy or face further fines. The company, which is appealing the ruling, said the changes are being rolled out over the next few weeks to both new and existing Android phones in Europe.

ALSO READ: Measles Spread in Google’s Headquarters, Employees Discussing Ways To Protect Themselves

Android users who open the Google Play store after the update will be given the option to install up to five search apps and five browsers, Gennai said. Apps will be included based on their popularity and shown in random order. Users who choose a search app will also be asked if they want to change the default search engine in the phone’s Chrome browser.

Android is the most widely used mobile operating system, beating even Apple’s iOS. (VOA)