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Google gets the better of Facebook as top referral source for publishers

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

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Google has beaten Facebook to become publishers' main source of external page views over the course of 2017
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017. VOA
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  • Google webpage traffic increases considerably
  • Facebook went down by 26% in January as compared to last year
  • Video publishing feature might has add up to the Facebook traffic

San Francisco, Dec 12,2017: Google has beaten Facebook to become publishers’ main source of external page views over the course of 2017, a new data showed.

Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it, ReCode reported late on Monday.

According to digital analytics company Parse.ly, Google sent more traffic than Facebook to publishers — Facebook sent 25 per cent less traffic to publishers in 2017, while Google increased its traffic by 17 per cent.

In January, Facebook provided nearly 40 per cent of publishers’ external traffic which is now down to 26 per cent.

Google web traffic
Google AMP feature has helped it to add up to the web traffic

Google, which started the year at 34 per cent, generated 44 per cent of the total traffic.

Parse.ly pointed out a number of factors for this turnaround.

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

Also, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but promised to send more readers to the original site as well, has declined in importance, the analytics company found.

Since users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.

Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.

AMP stories – typically from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which drives clicks. (IANS)

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Facebook Cannot Regulate Itself: U.S. Lawmakers

Now we know that once they knew the truth, top @Facebook executives did everything they could to hide it from the public.

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Rep. David Cicilline, D-R.I., center, talks with Rep. Eric Swalwell, D-Calif., right, during a House Judiciary Committee meeting on Capitol Hill. VOA

Democratic U.S. Representative David Cicilline, expected to become the next chairman of House Judiciary Committee’s antitrust panel, said on Wednesday that Facebook cannot be trusted to regulate itself and Congress should take action.

Cicilline, citing a report in the New York Times on Facebook’s efforts to deal with a series of crises, said on Twitter: “This staggering report makes clear that @Facebook executives will always put their massive profits ahead of the interests of their customers.”

“It is long past time for us to take action,” he said. Facebook did not immediately respond to a request for comment.

Facebook Chief Executive Mark Zuckerberg said a year ago that the company would put its “community” before profit, and it has doubled its staff focused on safety and security issues since then. Spending also has increased on developing automated tools to catch propaganda and material that violates the company’s posting policies.

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Facebook CEO Mark Zuckerberg testifies before a House Energy and Commerce hearing on Capitol Hill in Washington about the use of Facebook data to target American voters in the 2016 election and data privacy. VOA

Other initiatives have brought increased transparency about the administrators of pages and purchasers of ads on Facebook. Some critics, including lawmakers and users, still contend that Facebook’s bolstered systems and processes are prone to errors and that only laws will result in better performance. The New York Timessaid Zuckerberg and the company’s chief operating officer, Sheryl Sandberg, ignored warning signs that the social media company could be “exploited to disrupt elections, broadcast viral propaganda and inspire deadly campaigns of hate around the globe.” And when the warning signs became evident, they “sought to conceal them from public view.”

“We’ve known for some time that @Facebook chose to turn a blind eye to the spread of hate speech and Russian propaganda on its platform,” said Cicilline, who will likely take the reins of the subcommittee on regulatory reform, commercial and antitrust law when the new, Democratic-controlled Congress is seated in January.

Also Read: Social Media Laws Should Be Tightened: Germany

“Now we know that once they knew the truth, top @Facebook executives did everything they could to hide it from the public by using a playbook of suppressing opposition and propagating conspiracy theories,” he said.

“Next January, Congress should get to work enacting new laws to hold concentrated economic power to account, address the corrupting influence of corporate money in our democracy, and restore the rights of Americans,” Cicilline said. (VOA)