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Google gets the better of Facebook as top referral source for publishers

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

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Google has beaten Facebook to become publishers' main source of external page views over the course of 2017
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017. VOA
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  • Google webpage traffic increases considerably
  • Facebook went down by 26% in January as compared to last year
  • Video publishing feature might has add up to the Facebook traffic

San Francisco, Dec 12,2017: Google has beaten Facebook to become publishers’ main source of external page views over the course of 2017, a new data showed.

Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it, ReCode reported late on Monday.

According to digital analytics company Parse.ly, Google sent more traffic than Facebook to publishers — Facebook sent 25 per cent less traffic to publishers in 2017, while Google increased its traffic by 17 per cent.

In January, Facebook provided nearly 40 per cent of publishers’ external traffic which is now down to 26 per cent.

Google web traffic
Google AMP feature has helped it to add up to the web traffic

Google, which started the year at 34 per cent, generated 44 per cent of the total traffic.

Parse.ly pointed out a number of factors for this turnaround.

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

Also, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but promised to send more readers to the original site as well, has declined in importance, the analytics company found.

Since users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.

Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.

AMP stories – typically from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which drives clicks. (IANS)

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Facebook To Block Defensive Ads Targeting Under Adults

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy

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Facebook is dumping projects to make amends. VOA

Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, the media reported.

The social network currently bans ads for the sale of weapons and modifications, like magazines. But Facebook has taken an additional step of adding an age requirement for ads selling things like holsters, belt accessories or mounted flashlights, CNET reported on Friday.

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren't allowed on the platform under the changed policy, which will come into effect from June 21.
Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, Pixabay

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren’t allowed on the platform under the changed policy, which will come into effect from June 21.

For example, ads for gun cases, slings and gun paint are allowed, but only with the new age restriction. But ads for firearms, ammunition, paintball guns or BB guns aren’t allowed.

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy.

Also Read: An Unidentified Intention Of Crashing Apps On Latest Facebook 170.0

The announcement comes as the US has been embroiled in a nationwide debate over gun reform. Mass shootings, including school attacks in Parkland, Florida, and Santa Fe, Texas, have intensified the discussion.

Facebook isn’t the only Silicon Valley company that’s waded into the gun debate by restricting the content on its platforms.

In March, YouTube said it will ban videos that promote or link to websites that sell firearms and related accessories. The company had already banned videos that attempted to sell firearms. (IANS)

 

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