Saturday, August 15, 2020
Home Lead Story Google CEO Sundar Pichai Bets Big on YouTube For Future Growth

Google CEO Sundar Pichai Bets Big on YouTube For Future Growth

In late 2018, about three in four (74 per cent) Google employees said they were “positive,” as opposed to “neutral” or “negative”, about Pichai’s ability to effectively lead the company

With nearly two billion monthly logged-in users, video-streaming platform YouTube is poised to bring in big moolah for Google in the coming years, the company’s CEO Sundar Pichai hinted in an earnings call with analysts on Monday.

Google’s advertising business accounted for $32.6 billion of its parent company Alphabet’s overall revenue of $39.3 billion for the fourth quarter of 2018 — an increase of 22 per cent from the same period a year ago.

Google-owned YouTube played a key role in the rise of the company’s revenue, Pichai acknowledged, while desisting from giving actual numbers on the platform’s contribution.

“We are seeing great traction in some of our newer experiences on YouTube,” Pichai said in response to a question.

His remarks came when Google is pushing its subscription services, especially YouTube Music and YouTube Premium.

Google, smart compose
The Google name is displayed outside the company’s office in London, Britain. VOA

The YouTube Premium service allows users to view videos without ads. For those who want to watch the videos later offline, the service also allows them to download the videos.

YouTube music and YouTube Premium are now available in nearly 30 countries, up from five countries at the start of 2018.

Besides these services, there is also YouTube TV which is currently limited to the US.

In January, YouTube TV announced that it was expanding to cover 98 per cent of US households with the rest to follow shortly.

“YouTube continues to invest in its thriving community of creators and build great features for its nearly two billion monthly log in users,” Pichai said.

YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

“We are driving revenue to the YouTube creator community from established channels to newly emerging ones,” Pichai said, ading that the number of YouTube channels with more than one million subscribers nearly doubled in the last year, and the number of creators earning five or six figures grew by more than 40 per cent year-over-year.

The Google CEO who lost some of his shine among the company’s employees in recent times according to the company’s latest annual survey on employee satisfaction also addressed YouTube challenges of controlling misinformation.

“A big priority for YouTube in 2019 is to continue our work to quickly find and remove content that violates YouTube’s content guidelines,” Pichai said.

Also Read- Lack Of Data Privacy Makes India Unprepared To Deal With Misuse of Technology

“It’s an important challenge and with advanced machine learning and investments in human reviewers, we are making continued progress,” he added.

In late 2018, about three in four (74 per cent) Google employees said they were “positive,” as opposed to “neutral” or “negative”, about Pichai’s ability to effectively lead the company, down from 92 per cent “positive” the year before, according to Google’s latest annual survey on employee satisfaction. (IANS)

STAY CONNECTED

18,953FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Here’s How an Online Training Helped me Land my Dream Job

About the Author: Apurva Bhalerao is a postgraduate in Mechatronics. She joined Internshala Trainings for Internet of Things training. She shares how an online...

Internships for Students With Good People Skills

College students, especially the first and second year ones, often hesitate to apply to internships for the reason that they don’t have any job-specific...

73% Females in Rajasthan Facing Issues in Procuring Sanitary Napkins During Lockdown

Seven of every 10 adolescent females, nearly 73 per cent, in Rajasthan say they have had a problem procuring sanitary pads during lockdown in...

I Believe Dance is like Talking Without Speaking: Govinda

Actor Govinda sees dancing more like talking, sans words. "I believe that dance is more like talking without having to actually speak or use words....

Google Search to Provide you With Necessary Information About Floods in India

Google is already sending public alerts to people hit by flooding in India and users in India can now use Search to simply enter...

Yoga Improves Symptoms of Generalised Anxiety Disorder: Researchers

Researchers have suggested that yoga improves symptoms of generalised anxiety disorder, a condition with chronic nervousness and worry, suggesting the popular practice may be...

Young Women More Stressed Than Men During Lockdown: Survey

A recent survey on the impact of the Covid-19 pandemic on people between 10 and 24 years in UP, Bihar and Rajasthan has revealed...

Doctors Estimated 3 Folds Rise in Deaths of Patients During Lockdown Due to “Waitlist Mortality”

By Ashish Srivastava The nationwide lockdown imposed from March 24 has affected services across sectors, and key areas of medical care were also not left...

Recent Comments