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Google extends Bengali support to AdWords and AdSense

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Google to cut off its airfare feed for travel websites

New Delhi, Oct 4: In a bid to help advertisers create relevant content in regional languages in India, Google India on Wednesday announced support of the Bengali language for Google AdWords and Google AdSense.

It will allow publishers and advertisers to reach a larger audience and target them with Bengali-language search and display ads.

In addition, content creators who have websites and blogs in Bengali will be able to monetise their content and woo advertisers from across the globe.

“With the availability of Hindi and today’s launch of Bengali language capabilities, we are working hard to ensure that digital advertising is keeping up with the needs of an evolving Internet audience,” said Shalini Girish, Director, Google Marketing Solutions, Google India, in a statement.

Earlier this year, Google had added support for voice search in eight Indian languages besides Hindi, including Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu and Urdu.

The company had also added several regional languages support for Google Translate.(IANS)

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Fast Food Outlets Get Most Orders From Swiggy

Fast food outlets corner bulk of orders on Swiggy

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Burgers are one of the most ordered dishes on Swiggy Food delivering app. Pexel

Although biryani is the most popular dish in India, Indians are far from cutting down on fast foods, suggest new data from online food delivery platform Swiggy, which is completing five years this week.

Higher intake of fast food is often linked to rise in obesity.

Subway, Domino’s Pizza, McDonald’s and Burger King clocked the highest number of orders in five years, said Swiggy, which has entered over 290 cities since launch in 2014.

Swiggy revealed the biryani order rate stood at 43 per minute, followed by dosa and burgers in the list of most ordered dishes on Swiggy. Among desserts, gulab jamun topped the order chart with rasmali at a distant second.

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Fast food is most popular among Swiggy customers. IANS

The data also revealed a surprise and showed coffee, not tea, was the go-to drink for most Swiggy clients.

The demand for vegetarian foods is also on the rise with most cities having close to double vegetarian orders over non-vegetarian items, according to the data with “pure veg” being the most popular filter on the app.

Also Read: Louisiana to Dispense Therapeutic Cannabis

Swiggy claimed to have over 2 lakh delivery partners with women executives alone delivering over 2.5 lakh orders in the past five years.

A Bengaluru man, who placed 17,962 orders with Swiggy, has emerged as the platform’s most loyal customer. (IANS)