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Report: Google, Facebook Make Ad Firms Suffer On Dominating Digital Dollars

Search engines such as Google will lose some of their appeal for shopping as Amazon and other retail websites gain favour and advertiser dollars over the next few years

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Google releases Chrome 71, takes aim at deceptive websites. Pixabay

The dominance of Google and Facebook of digital advertising has led to the number of independent and smaller ad tech companies falling 21 per cent since 2013 to 185 in the second quarter of 2018, the media reported.

According to a report in The New York Times on Sunday, venture capital money going into ad-tech start-ups is falling sharply.

“Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others,” added the report, citing global marketing research firms including LUMA Partners.

While spending for online ads was more than $88 billion last year, over 90 per cent of that went to Google or Facebook.

“Amazon is also making inroads into advertising, with a new advertising arm, raising the possibility that it will become a top competitor,” said the report.

The company generated $2.2 billion in revenue from its advertising business in the second quarter this year.

Facebook
While spending for online ads was more than $88 billion last year, over 90 per cent of that went to Google or Facebook. Pixabay

While Facebook had been predicting its ad revenue to decelerate in 2017, it actually saw a strong growth of 48.8 per cent.

According to a recent Forrester report, brands will invest 55 per cent more in digital marketing by 2023.

“Search engines such as Google will lose some of their appeal for shopping as Amazon and other retail websites gain favour and advertiser dollars over the next few years,” said Forrester.

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The move signifies a shift in the way consumer shopping habits continue to change as they are headed toward Amazon and retail websites for shopping and toward Google and Bing for answers to questions.

“The shift gives Amazon a reason to strengthen its search features — text and voice — for organic traffic, as well as its search advertising platform,” said the report. (IANS)

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5 Main Benefits of Buying Facebook and Instagram Likes

If you are new to the idea of buying Facebook and Instagram likes it may seem a little nerve-wracking, but by choosing a top quality provider you have nothing to fear

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Facebook, Fake News
5 Main Benefits of Buying Facebook and Instagram Likes . VOA

There are plenty of opportunities to buy likes for your social media platforms, pages and channels, and so long as you choose a great supplier there are lots of plus points that make it worth it. Looking or more information to see if this is for you? Keep reading as we run through the main benefits of buying likes on two sites –Facebook and Instagram.

Facebook, India, Fake News, Hate Speech, Russia, digital
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

The main benefits of buying Facebook likes

  1. It gets you attention
    Decent numbers of likes creates a buzz and gives you a better chance of appearing in search engine results, and on random people’s pages. Of course you need to have something really good on offer to maintain interest when people take a look at your page, but at least you know your efforts to show off what you have written will be rewarded.
  2. It’s a simple way to build or boost your brand
    This is important because when viewers see a page, especially one related to a business, has a lot of likes it creates an image of credibility and trust. That’s something you need if people are going to buy a product or service from you, or even just to encourage them to like and follow – and perhaps be active on your page at some point. People are also much more likely to share your page or invite friends to like it if they believe it is trustworthy.

    3. You get results fast
    It can be disheartening to devote hours of effort to promoting your Facebook page only to find that likes are added really slowly. There is only so much you can do through your own efforts, so buying likes is a good way to get things moving and reach a big potential genuine pool of Facebook users.

    Instagram
    Instagram:An affordable way to boost your content
    . Pixabay

    The main benefits of buying Instagram likes

  3. Greater exposure – fast
    Likes can usually be delivered quickly, in some cases within hours of ordering, which boosts your content immediately as other people are naturally drawn to things others consider likeable.

    2. An affordable way to boost your content
    Good and trustworthy providers of Instagram paid likes offer several different packages, and all are pretty good value, so you don’t need to break your budget.

    3. It’s a safe way to boost your site
    Again, presuming you choose a respected provider, as the likes you get will be decent quality (made by real people with real accounts, not bots.) Check a provider out by looking at things like how long they have been in business, their reputation and reviews across the web.

    4. Buying likes saves you time
    Freeing up a lot of time normally spent promoting your Instagram page can be spent instead on building connections, adding fantastic content and all the other tasks which take time.

Also Read: Facebook To Invest Over $300 mn to Support Local News

If you are new to the idea of buying Facebook and Instagram likes it may seem a little nerve-wracking, but by choosing a top quality provider you have nothing to fear, and a lot of good things to gain. Check out Social Media Daily to learn more.