Never miss a story

Get subscribed to our newsletter


×
A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

In a bid to create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service brand “Ad Manager”, specifically concerning ad sales for display and video inventory products.

Launched in June 2018, “Ad Manager” worked on second price auction method until now wherein the highest bidder bought the product for the second-highest bid rather than on his own highest.


“With this change, the buyer that wins the auction pays the price they bid. By simplifying our auction in ‘Ad Manager’, we can help make it easier for publishers and app developers to manage and get fair value for their inventory,” Sam Cox, Group Product Manager, Ad Manager, Google wrote in a blog-post on Wednesday.


Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

Given that both buyers and sellers would need time to alter their strategies, the transition would require time, and the company has, hence, decided to wait for a few months before starting to test the change.

“During this time, publishers and app developers will need to rethink how they use price floors, and technology partners will need to adjust how they bid for the ‘Ad Manager Inventory’,” Cox said.

Also Read- Social Networking Giant Facebook Losing Users in US

The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties. (IANS)


Popular

Unsplash

There are so many incredible movies and shows on Netflix that are sometimes not available in specific locations.

By- Jake Melnik

With the accessibility to high-speed internet, affordable OTT platform subscriptions, the popularity of binge-watching culture is at its peak. Now, we get unlimited shows to watch every day. In fact, it has brought entertainment to our fingertips. Among the popular platforms, Netflix is one of the favourite names for binge-watchers.

Keep Reading Show less
Photo by Bryant Churckyno on Unsplash

In the era of computers and smartphones, it is hard to imagine a task that hasnt been made easier by some sort of technology.

In the era of computers and smartphones, it is hard to imagine a task that hasnt been made easier by some sort of technology. You all may know how harmful the blue light emitted by computers, smartphones, tablets, televisions, and other electronics is for your eyes. Since the inception of the pandemic, the use of these electronic devices has increased, and we all know it can have multiple undesirable effects on the eye.
Dark circles are formed mostly due to the reflection of the dark maroon underlying orbicularis oculi, a circular muscle around our eye. The dark pigmentation gives you an exhausted look which makes you seem sick or sleep-deprived. The skin around the eye is the thinnest, results in reflection of the said dark maroon underlying orbicularis oculi. The artificial light from the screen of your electronic devices causes a lot of drying, as it steals the moisture from the skin and also causes a breakdown of collagen

close up photo of gray-eyed man Reduce overhead lighting to minimize screen glare. | Photo by Quinten de Graaf on Unsplash

Keep Reading Show less
Photo by Towfiqu barbhuiya on Unsplash

Clinicians must encourage their patients to report any changes to periods or unexpected vaginal bleeding after vaccination.

Some women say they experienced period changes after getting a Covid-19 vaccination. While the reported changes are short-lived, research into this possible adverse reaction remains critical to the success of the vaccination programme, according to an editorial published in The BMJ.

"A link between menstrual changes after Covid-19 vaccination is plausible and should be investigated," wrote Dr Victoria Male, a reproductive specialist at Imperial College London, in the editorial. Reports of menstrual changes after Covid-19 vaccination have been made for both mRNA and adenovirus-vectored vaccines, she added, suggesting that, if there is a connection, it is likely to be a result of the immune response to vaccination, rather than to a specific vaccine component, she said.

Keep reading... Show less