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Google Rolls out First Price Auction Method for ‘Ad Manager’

The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

In a bid to create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service brand “Ad Manager”, specifically concerning ad sales for display and video inventory products.

Launched in June 2018, “Ad Manager” worked on second price auction method until now wherein the highest bidder bought the product for the second-highest bid rather than on his own highest.

“With this change, the buyer that wins the auction pays the price they bid. By simplifying our auction in ‘Ad Manager’, we can help make it easier for publishers and app developers to manage and get fair value for their inventory,” Sam Cox, Group Product Manager, Ad Manager, Google wrote in a blog-post on Wednesday.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

Given that both buyers and sellers would need time to alter their strategies, the transition would require time, and the company has, hence, decided to wait for a few months before starting to test the change.

“During this time, publishers and app developers will need to rethink how they use price floors, and technology partners will need to adjust how they bid for the ‘Ad Manager Inventory’,” Cox said.

Also Read- Social Networking Giant Facebook Losing Users in US

The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties. (IANS)

Next Story

Google, Gmail Will Now Share Single Profile Photo

This new change simplifies things by allowing a user to set a single profile picture in one place and then displaying that single photo across all Google apps

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Google has started combining G Suite users’ Gmail photos with their Google account profile photos.

“We are combining the Gmail photo with the Google account profile photo for G Suite users. Now, when you go to change this setting in Gmail, you’ll be directed to the ‘About me’ section of your Google profile settings to set your profile picture,” the company said in a statement on Monday.

Currently, profile pictures set in Gmail are only displayed in Gmail. This means a profile picture in Gmail may be different than the Google account profile photo, which can make it difficult to know which picture will be displayed where.

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Google has released a new interface design for the mobile version of Gmail that includes new visual implementations as well as feature additions. Pixabay

This new change simplifies things by allowing a user to set a single profile picture in one place and then displaying that single photo across all Google apps.

Also Read: New Policy by Twitter May Tackle Deepfake Videos: Report

“When you visit Settings > General > My Picture in Gmail on the web, you will be directed to change your picture in the ‘About me’ section of your Google profile settings. If your Gmail and profile photos are currently different, and you have permission to edit your photo, you will see a pop-up when you visit your About me settings which will prompt you to select one of the images or choose an entirely new photo,” the company added. (IANS)