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Google Rolls out First Price Auction Method for ‘Ad Manager’

The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties

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Google, Main One, russia
A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

In a bid to create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service brand “Ad Manager”, specifically concerning ad sales for display and video inventory products.

Launched in June 2018, “Ad Manager” worked on second price auction method until now wherein the highest bidder bought the product for the second-highest bid rather than on his own highest.

“With this change, the buyer that wins the auction pays the price they bid. By simplifying our auction in ‘Ad Manager’, we can help make it easier for publishers and app developers to manage and get fair value for their inventory,” Sam Cox, Group Product Manager, Ad Manager, Google wrote in a blog-post on Wednesday.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

Given that both buyers and sellers would need time to alter their strategies, the transition would require time, and the company has, hence, decided to wait for a few months before starting to test the change.

“During this time, publishers and app developers will need to rethink how they use price floors, and technology partners will need to adjust how they bid for the ‘Ad Manager Inventory’,” Cox said.

Also Read- Social Networking Giant Facebook Losing Users in US

The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties. (IANS)

Next Story

120 New Games to be Added to Google Stadia in Year 2020

Google has also confirmed four games for 2020 they are Doom Eternal, Cyberpunk 2077, Gods and Monsters, and Watch Dogs: Legion, while none of them have confirmed release dates for Stadia

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Google
Google Stadia is right now available in 14 countries -- Belgium, Canada, Denmark, Finland, France, Germany, Italy, Ireland, Netherlands, Norway, Spain, Sweden, the UK and the US -- with a monthly subscription of Stadia Pro costing $9.99 (Rs 690 approx) in the US. Wikimedia Commons

US based search engine giant Google has revealed that it will add more than 120 games to its its subscription-based game service ‘Stadia’ this year.

More than 10 games in the first half of this year alone that will only be available on Stadia when they launch.

“Looking at our upcoming lineup, we are tracking more than 120 games coming to Stadia in 2020, and are targeting more than ten games in the first half of this year alone that will be only available on Stadia when they launch. We are working with our partners to share more on those games soon,” the company said in a statement recently.

In the next three months, Google plans to release support for 4K web gaming, improved assistant functionality for web gaming, additional Android phone support and wireless web gameplay via the Stadia controller.

Google Stadia
By opening the newly launched Google Stadia app from the Play Store, user would see a screen promoting Destiny 2, which is expected to be one of the first games that will be offered to Stadia user. Pixabay

“Gamers can expect more features coming to Stadia in Q1 and beyond. A key benefit of our platform is that we can add these features without any updates or downloads, and we are starting to roll out the following over the next three months: support for 4k gaming on the Web, add further Assistant functionality when playing on the Web, support additional Android phones, wireless gameplay on the Web through the Stadia controller,” the company added.

The company recently released the last batch of games it promised for 2019, including Borderlands 3 and Dragon Ball Xenoverse 2 while Ghost Recon Breakpoint is coming soon.

Also Read: US Judge Orders Facebook to Disclose Malicious Apps’ Data: Report

Tom Clancy’s Ghost Recon Breakpoint, the first game to offer Google’s promised Stream Connect feature that lets players see their teammates’ screens so they can coordinate.

Google has also confirmed four games for 2020 they are Doom Eternal, Cyberpunk 2077, Gods and Monsters, and Watch Dogs: Legion, while none of them have confirmed release dates for Stadia. (IANS)