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Google Rolls out First Price Auction Method for ‘Ad Manager’

The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

In a bid to create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service brand “Ad Manager”, specifically concerning ad sales for display and video inventory products.

Launched in June 2018, “Ad Manager” worked on second price auction method until now wherein the highest bidder bought the product for the second-highest bid rather than on his own highest.

“With this change, the buyer that wins the auction pays the price they bid. By simplifying our auction in ‘Ad Manager’, we can help make it easier for publishers and app developers to manage and get fair value for their inventory,” Sam Cox, Group Product Manager, Ad Manager, Google wrote in a blog-post on Wednesday.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

Given that both buyers and sellers would need time to alter their strategies, the transition would require time, and the company has, hence, decided to wait for a few months before starting to test the change.

“During this time, publishers and app developers will need to rethink how they use price floors, and technology partners will need to adjust how they bid for the ‘Ad Manager Inventory’,” Cox said.

Also Read- Social Networking Giant Facebook Losing Users in US

The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties. (IANS)

Next Story

Google Now Lets Users Order Food via Search, Maps, Assistant

Users can ask Google Assistant to repeat a previous order as well

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Saving people the trouble of having to download an additional app, Google is now letting users order food directly via Search, Maps, or Assistant using its partnerships with delivery companies.

Google has added a new “Order Online” button on Search and Maps which would appear when users would search for a supported restaurant, The Verge reported on Thursday.

Users can pick between pickup and delivery and select which service they want to order their food through.

If the restaurant supports it, the ordering selections would be made entirely through Google’s interface and Google Pay.

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Delivery man Ujjwal Singhal working with the food delivery app Swiggy carries an order to a customer in New Delhi, India, Feb. 6, 2019. (Representational image). VOA

Users can ask Google Assistant to repeat a previous order as well.

However, it remains unclear whether or not the feature would work on Google Assistant-enabled smart speakers or smart displays.

Also Read- Snapchat Employees Abused Users’ Private Data: Report

The new functionality supports five different delivery services at launch – DoorDash, Postmates, Delivery.com, Slice, and ChowNow – and Google plans to add support for Zuppler and others in the future, the report added.

Recently, the search-engine giant revamped the Search interface for mobile with a new design that would help mobile users better understand which information is coming from where and what are they looking for. (IANS)