Google India on Friday introduced DigiPivot, a skilling programme designed for women who are looking to return to their corporate careers after a break or simply planning to make mid career shifts to digital marketing.
Developed jointly in association with Avtar, a career portal service for women, and the Indian School of Business, the programme aims to influence the overall gender mix in the digital marketing landscape in India and will provide an opportunity for 200 women professionals to re-skill themselves.
According to the company, selected participants will go through a curated 18 week learning programme and engagement (both offline and online) that aims to empower the participants with digital marketing knowledge and tools as well as mentorship on strategic leadership skills.
The programme will culminate in a day long Graduation event at the Google Hyderabad Campus on August 28.
The programme is open to both women professionals who are currently working and those who are keen to return to the workforce with 4-10 years of experience in consulting, analytics, branding and sales and support with passion for digital marketing.
The programme is completely sponsored by Google and does not require participants to contribute to any registration, participation, travel or accommodation fees.
Saree is one of the most versatile and elegant garments in the world. Women in India have worn this nine yards of wonder for many centuries belonging to different cultures and across the regions. And not before long, it used to be the most common attire for daily wear for women across ages in our country.
The versatility of the sari is such that it can even be worn at business conferences, workplace and office parties. Yes the trend of wearing or choosing to wear a saree as formal work wear is on the rise . It not only sets you apart from others but also gives you an edge over other dresses and maxies, says Delhi-based designer Anuradhha Ramam.
“It’s power dressing. It oozes confidence and power. In fact for many women with traditional and conservative tastes, formal saris are their preferred clothes for the offices, hotels and other corporate sectors. While pant suits and “churidar-kurtis” may be favored among young professionals in today’s corporate India, the “sari” still is the classic business attire. You can beautifully drape the saree and make a perfect style statement in elegance, style and confidence, she adds.
Saree, a practical as well as fashionable work-wear option
As a designer I think that saree is practical, it’s easy to wear and is graceful and so fashionable. Women in the 1980’s and 90’s mostly wore sarees at the workplace due to cultural and social reasons but today’s generation looks beyond these factors. A well draped saree can make a statement in elegance, style and confidence for women in the workplace.
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In my journey of 15 years in this industry, I have styled my sarees with boots and other accessories like silver jewellery which makes it a fusion wear and fashionable work-wear option for all the confident working women, Ramam says.
Give your saree a tweak to make it more wearable for regular wear
The best option is to wear a pre-stitched sari. It’s ready to wear in a saree silhouette, easy to wear and very convenient. Comfortable textiles like cotton, tussar and chiffon which are fashionable yet comfortable and also pairing it with accessories like silver jewellery, white shirts, boots, sneakers and what not makes it a decent fusion wear having subtle prints and fine textiles, suggests Ramam.
Selecting the type of material, prints ideal for a workwear
Linen , mulmul , handwoven cotton are ideal materials to wear to work. One colour tones and small prints are best for work wear. Look for comfortable materials that suit all kinds of weather conditions in which one would feel free and light. They should be very skin-friendly because of being very airy and light, quips Ramam. (IANS)