Never miss a story

Get subscribed to our newsletter


×
With social distancing becoming the norm and cash transactions taking a backseat, searches for queries like "how to pay electric bill online" grew over 180 per cent. Pixabay

As the country witnesses lockdown and Indians search for favourite street food and other recipes to satisfy their cravings, Google India saw 107 per cent increase in searches for ‘panipuri’ recipe and ayurvedic home remedies like ‘kadha’ (medicinal decoction) saw more than 90 per cent rise after Prime Minister Narendra Modi urged people to drink it to boost the immune system.

With the closure of restaurants, clubs and food stalls, there has been a 56 per cent growth in searches for ‘5-minute recipes’ on Internet. The Google India report showed that overall recipe-related searches grew by 20 per cent on YouTube in the past few months.


The data revealed that searches for vitamin C surged by over 150 per cent in recent weeks, as have queries for herbs with medicinal properties like ‘Giloy’ (380 per cent) and searches on ayurvedic home remedies like ‘Kadha’ saw more than 90 per cent rise.

Please Follow NewsGram on Twitter To Get Latest Updates From Around The World!

With social distancing becoming the norm and cash transactions taking a backseat, searches for queries like “how to pay electric bill online” grew over 180 per cent. Interestingly, “near me” searches have seen a massive uptick since March 2020. Queries like “pharmacy near me” saw over 58 per cent rise, searching for “grocery delivery near me” increased over 550 per cent and “ration dukaan” over 300 per cent.

“The report provides early insights on how people’s needs and behaviours might evolve as they seek to regain a sense of balance. Some of the trends are likely temporary, but as people are forced to adopt new behaviors, they may begin to see the value of sticking with them even after the pandemic is over,” said Sapna Chadha, Senior Country Marketing Director, Google India and Southeast Asia at Google.


As the country witnesses lockdown and Indians search for favourite street food and other recipes to satisfy their cravings, Google India saw 107 per cent increase in searches for ‘panipuri’ recipe and ayurvedic home remedies like ‘kadha’. Pixabay

One can clearly see a pattern that demonstrates an evolution in behaviour that was already taking place and is accelerated by the crisis. “We hope these insights will help marketers find the answers to what’s important here now and what is here to stay,” she added. According to the report, Google saw more than 93 per cent increase in questions like “gym at home” in India.

There has also been high growth in queries like “learn online” over 85 per cent, “teach online” over (148 per cent), and “at-home learning” (78 per cent). There is a growing curiosity about cashless transactions and mobile payments in India. As a result, searches like “QR code payment” increased over 66 per cent and “how to change UPI pin” increased by over 200 per cent.

ALSO READ: Mango Growers May Suffer 100% Loss Due to Lockdown: Experts

Indians are using the latest in streaming and video conferencing technology to consult with doctors and therapists, go on online dates, and host virtual streaming parties. In 2020, search interest for overall video streaming platforms surged between 40 per cent to 120 per cent as Indians clocked almost four hours per week per person on video on demand, the report said. (IANS)


Popular

Pixabay

7th of December 1949, the Armed Force Flag Day

Since the 7th of December 1949, the Armed Forces Flag Day has been observed in India, annually. This one day is dedicated towards collection of funds from the citizens of India for the welfare of the ‘Indian Armed Forces personnel’. It has become a tradition to pay respect to the people who have served in the army, Navy and Airforce, on this day.

“The idea behind observing a Flag Day was to distribute small flags to the general population and in return collect donations.” The color-scheme of the flag is very similar to the ones used by fellow Commonwealth members like Cyprus, Kenya and Nigeria. The Flag Day signifies that it is the responsibility of the citizens of India to take care of the families and dependents of the armed forces personnel who fight for the country.

Keep Reading Show less
Unsplash

Indians seem convinced that social media is responsible for the increased gulf between the Hindu and Muslim communities.

A large majority of Indians seem convinced that social media is responsible for the increased gulf between the Hindu and Muslim communities in the country.

This was revealed by a nationwide poll conducted by IANS-CVoter with a sample size of 1942 using random sampling on December 5, one day before the beginning of the 30th anniversary of the demolition of Babri Masjid on December 6, 1992.

Keep Reading Show less
Wikimedia

Katrina Kaif and Vicky Kaushal are scheduled to reach Hotel Six Senses Fort Barwara located at Chauth Ka Barwara, by 9 p.m. on Monday.

Final preparations are in full swing at Six Senses Fort Barwara which will host the much talked about wedding of celebrity couple Vicky Kaushal and Katrina Kaif.

According to sources, the event company working for this wedding has procured crystal balls and chandeliers from abroad to give a royal look to the wedding. These will be installed in the hotel soon.

Keep reading... Show less