Saturday August 24, 2019
Home Lead Story Google To Inv...

Google To Invest $1 Bn To Build New Offices

"New York City continues to be a great source of diverse, world-class talent - that's what brought Google to the city in 2000 and that's what keeps us here," Porat said

0
//
Google
Google shuts down 'censored' Chinese Search project: Report. VOA

Google revealed that it would invest USD 1 billion in the construction of new offices in New York, an announcement that comes weeks after both Amazon and Apple made known their individual expansion projects in the Big Apple.

In a posting on the company’s blog, Google Vice President and Chief Financial Officer Ruth Porat said the name of the new campus, which will occupy 158,000 sq metres (1.7 million sq feet), will be Google Hudson Square and will be located between Soho and Greenwich Village neighborhoods of Manhattan, EFE news reported on Tuesday.

In an interview with The Wall Street Journal, Google’s director of public policy and government relations, William Floyd, noted that his company’s talk about increasing its payroll in New York over the next 10 years by another 7,000 employees is a “conservative estimate.”

Google, Main One, russia, smart compose
A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

“New York City continues to be a great source of diverse, world-class talent – that’s what brought Google to the city in 2000 and that’s what keeps us here,” Porat said.

Also Read- For Delhi Commuters, Google Maps Now Show Auto-Rickshaw Routes

Google, with headquarters in Mountain View, California, joins two other tech giants from the West Coast, Amazon and Apple, which recently announced plans to further expand their presence in New York. (IANS)

Next Story

Google Announces a New Initiative Called ‘Privacy Sandbox’ to Protect Users’ Privacy on Web

Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers falls by 52 per cent on average

0
google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

In a bid to protect users’ privacy as they open ads on the web, Google has announced a new initiative called “Privacy Sandbox” to develop a set of open standards to fundamentally enhance privacy on Internet.

Google said it will work with the web community to develop new standards that advance privacy, while continuing to support free access to content.

“Over the last couple of weeks, we’ve started sharing our preliminary ideas for a ‘Privacy Sandbox’ — a secure environment for personalization that also protects user privacy,” Justin Schuh, Director, Chrome Engineering, said in a blog post on Thursday.

The company also aims to ensure that ads continue to be relevant for users, but their personal data shared with websites and advertisers would be minimized by anonymously aggregating user information, and keeping much more user information on-device only.

According to the company, large scale blocking of cookies undermine people’s privacy by encouraging opaque techniques such as “fingerprinting”.

privacy, google
FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

With “fingerprinting”, developers have found ways to use information that vary between users — such as what device they have or what fonts they have installed to generate a unique identifier which can then be used to match a user across websites.

“Unlike cookies, users cannot clear their fingerprint, and therefore cannot control how their information is collected. We think this subverts user choice and is wrong,” said Google.

However, blocking cookies without another way to deliver relevant ads significantly reduces publishers’ primary means of funding, which jeopardizes the future of the vibrant web.

Also Read: Top Investor of Tesla Wants Elon Musk to Step Down as CEO

Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers falls by 52 per cent on average.

“So we are doing something different. We want to find a solution that both really protects user privacy and also helps content remain freely accessible on the web,” said Google, asking for feedback on this approach from the web platform community, including other browsers, publishers and their advertising partners. (IANS)