Google has introduced new Lite pages for its web browser Chrome that would load pages faster and work better with Android’s data saver feature.
“To show users when a page has been optimised, Chrome now shows in the URL bar that a Lite version of the page is being displayed,” the company wrote in a blog post on Tuesday.
Chrome automatically disables Lite pages on a per-site or per-user basis when it detects that users frequently opt to load the original page.
“We use built-in optimisations and Google servers to improve page loading. These optimisations are only applied when the network’s effective connection type is ‘2G’ or ‘slow-2G’ or when Chrome estimates the page load will take more than five seconds,” the post said.
A collective of some of New Zealand’s biggest companies is set to pull ads from Facebook and Google in the wake of the March 15 Christchurch mosques shootings in which the gunman live-streamed his massacre of 50 people.
Using a GoPro camera, the gunman broadcast extremely graphic footage of him shooting people at the Al Noor Mosque via Facebook Live. The livestream was available to watch on social media for hours after the attack.
Besides being livestreamed on Facebook, the video, lasting 17 minutes, was shared repeatedly on YouTube and Twitter, before being removed by the social media giant.
The New Zealand Herald said on Monday that the collective, including ASB Bank, Lotto NZ, Burger King, Spark, has come together to take a stand against the harm caused by unmoderated content on the Internet.
At this stage, it is still unclear how extensive the pull-back will be or for how long the companies are likely to pull their digital ads.
Other brands have also acted independently, The New Zealand Herald reported.
Kiwibank suspended all digital advertising on March 15 shortly after the carnage took place at the Al Noor mosque and the Linwood Avenue Masjid that also left over 40 others injured.
On Sunday, New Zealand Prime Minister Jacinda Ardern said that she intended to ask Facebook how the gunman was able to livestream the massacre.
Facebook has on its part said that as many as 1.5 million videos of the attack were removed from its platform in the first 24 hours.