Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings.
As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform, Philipp Schindler, Chief Business Officer at Google, said in a blog post.
With the partnership, Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events, Schindler said.
“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens — everywhere,” he added.
Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room.
While people now expect the same content they love in the living room on every screen, advertisers want to deliver quality ad experiences that are relevant, seamless and measurable across screens, he added. (IANS)
Google affiliate Wing Aviation has received federal approval allowing it to make commercial deliveries by drone.
It’s the first time a company has gotten a federal air carrier certification for drone deliveries. The approval from the Federal Aviation Administration means that Wing can operate commercial drone flights in part of Virginia, which it plans to begin later this year.
The FAA said Tuesday that the company met the agency’s safety requirements by participating in a pilot program in Virginia with the Mid-Atlantic Aviation Partnership and Virginia Tech, and by conducting thousands of flights in Australia over the past several years.
“This is an important step forward for the safe testing and integration of drones into our economy,” Transportation Secretary Elaine Chao said in a statement.
Wing said the approval “means that we can begin a commercial service delivering goods from local businesses to homes in the United States.”
The company didn’t name any businesses that would take part in commercial deliveries. It said it plans to spend the next several months demonstrating its technology and answering questions from people and businesses in Blacksburg and Christiansburg, Virginia.
Wing said it will “solicit feedback with the goal of launching a delivery trial later this year.”
Wing said that to win FAA certification it had to show that one of its drone deliveries would pose less risk to pedestrians than the same trip made in a car. The company said its drones have flown more than 70,000 test flights and made more than 3,000 deliveries to customers in Australia.
The company is touting many benefits from deliveries by electric drones. It says medicine and food can be delivered faster, that drones will be especially helpful to consumers who need help getting around, and that they can reduce traffic and emissions.
Drone usage in the U.S. has grown rapidly in some industries such as utilities, pipelines and agriculture. But drones have faced more obstacles in delivering retail packages and food because of federal regulations that bar most flights over crowds of people and beyond sight of the operator without a waiver from the FAA.