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Google Will Now Power Advertising For Disney

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room

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Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings.

As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform, Philipp Schindler, Chief Business Officer at Google, said in a blog post.

With the partnership, Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events, Schindler said.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens — everywhere,” he added.

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room.

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While people now expect the same content they love in the living room on every screen, advertisers want to deliver quality ad experiences that are relevant, seamless and measurable across screens, he added. (IANS)

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Google Not Going to Offer Controversial Face Recognition Technology

According to Walker, Google has long been committed to the responsible development of AI

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At a time when pressure is mounting on tech companies to utilise facial recognition technology with care to avoid its misuse, Google has said it will not offer the controversial technology for now.

Toeing Microsoft’s line which has asked governments across the world to regulate this technology, Google said facial recognition merits careful consideration.

“Like many technologies with multiple uses, facial recognition merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes,” Kent Walker, Senior Vice President of Global Affairs at Google, said in a blog post on Friday.

“We continue to work with many organisations to identify and address these challenges, and unlike some other companies, Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions,” informed Walker.

Earlier this month, Microsoft President Brad Smith said that given the potential for abuse of the fast advancing facial recognition technology, governments across the world need to start adopting laws to regulate this technology in 2019.

“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” warned Smith in a blog post.

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Google not to offer controversial face recognition technology.
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“The time for action has arrived,” he said, adding that the industry must also exercise restraint while using this technology.

Microsoft is one of several companies playing a leading role in developing facial recognition technology.

The company, Smith said, would start adopting new principles to manage the issues surrounding facial recognition technology in the first quarter of 2019.

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According to Walker, Google has long been committed to the responsible development of AI.

“These principles guide our decisions on what types of features to build and research to pursue. As one example, facial recognition technology has benefits in areas like new assistive technologies and tools to help find missing persons, with more promising applications on the horizon,” he added. (IANS)