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Google Will Now Power Advertising For Disney

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room

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Google releases Chrome 71, takes aim at deceptive websites. Pixabay

Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings.

As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform, Philipp Schindler, Chief Business Officer at Google, said in a blog post.

With the partnership, Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events, Schindler said.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens — everywhere,” he added.

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room.

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While people now expect the same content they love in the living room on every screen, advertisers want to deliver quality ad experiences that are relevant, seamless and measurable across screens, he added. (IANS)

Next Story

Google Remove Stalker Apps That were Available on its Play Store

In April, Russian cyber security company Kaspersky Lab said it would start flagging stalkerware as malicious. In 2018, it detected stalkerware on 58,487 mobile devices

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Google has removed seven stalker apps that were available on its Play Store as apps for children’s safety or finding stolen phones but were being used to stalk employees, romantic partners or kids.

The apps were able to track the surveilled person’s location, collect their contacts, SMS and call history.

Mobile threat researchers at anti-virus company Avast detected the apps on Google Play Store that were all likely designed by a Russian developer.

Avast reported these apps to Google which then removed them from the Play Store.

The apps have been installed a combined 130,000 times, with the most-installed apps being Spy Tracker, and SMS Tracker, both with more than 50,000 installs.

“These apps are highly unethical and problematic for people’s privacy and shouldn’t be on the Google Play Store,” Nikolaos Chrysaidos, Avast’s head of mobile threat intelligence and security, said in a statement on Wednesday.

“They promote criminal behaviour, and can be abused by employers, stalkers or abusive partners to spy on their victims. We classify such apps as stalkerware,” he added.

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Huawei smartphones are seen in front of displayed Google Play logo in this illustration picture, May 20, 2019. VOA

It’s hard to tell if your device has stalkerware installed on it as you will not see an app icon on your smartphone.

The apps require the person to have access to the phone they want to spy on. The person can download the apps from the Google Play Store and install them on the target device.

The app then prompts the person who installed the app to enter their email address and password. The spying app is sent there.

“Upon setup, there is no app icon, so the targeted person does not see any sign of the stalkerware app installed on their phone,” said Avast.

For example, the description of “Spy Tracker” app on Google Play read: “Find out more about your child’s life, interests, friends and plans. Parents are responsible for every step that their kids make. So this app is created to monitor them and protect them from dangers that can be revealed via cell phone.”

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According to SMS Tracker, “our app will help you monitor work time of your employees to save time and save money. Notify the users of work phones that you are going to install the app. It will teach your employees to use their time at work wisely, to reduce time spent on messengers and arrive to work in time”.

In April, Russian cyber security company Kaspersky Lab said it would start flagging stalkerware as malicious. In 2018, it detected stalkerware on 58,487 mobile devices. (IANS)