Sunday February 17, 2019
Home Lead Story Google Will N...

Google Will Now Power Advertising For Disney

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room

0
//
Google maps
Google releases Chrome 71, takes aim at deceptive websites. Pixabay

Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings.

As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform, Philipp Schindler, Chief Business Officer at Google, said in a blog post.

With the partnership, Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events, Schindler said.

Google, Main One, russia, smart compose
A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens — everywhere,” he added.

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room.

Also Read- Tips To Keep Pets Warm in Winter

While people now expect the same content they love in the living room on every screen, advertisers want to deliver quality ad experiences that are relevant, seamless and measurable across screens, he added. (IANS)

Next Story

Google To Test Updating Pre-loaded Apps Without Signing Into Account

Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account. 

0
google
Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account. Pixabay

Google is planning to roll-out a functionality that would auto-update pre-loaded apps via Google Play even when users are not signed into their Google accounts.

With this feature, the search engine giant aims to provide a more consistent app experience for users in the coming months, Android Police reported on Friday.

Previously, if users were not signed into their Google accounts, pre-installed apps on their devices, including the Play Store, were cut off from updates.

google
Previously, if users were not signed into their Google accounts, pre-installed apps on their devices, including the Play Store, were cut off from updates. Pixabay

“In the coming months, Google Play will begin testing a new feature that will automatically allow Google Play to update pre-loaded apps and with users having an option to turn off this feature at any time if they wish. This should also help developers reduce overhead costs required to support obsolete app versions,” the report quoted Google as saying in a letter to the developers.

Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account.
Also Read: Social Networking Giant Facebook Allows Ads to Promote Anti-vaccine Content
The feature would only apply to devices shipped with Android Lollipop or newer OS versions, the report added.

It is yet not clear by when would the feature be officially released for all Android users. (IANS)