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Google Will Now Power Advertising For Disney

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room

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Google Chrome. Pixabay

Google has said it will now power advertising for Disney’s collection of brands and properties — including Disney, ABC, ESPN, Marvel, Pixar and Star Wars — across multiple channels, including live streaming and direct-to-consumer content offerings.

As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform, Philipp Schindler, Chief Business Officer at Google, said in a blog post.

With the partnership, Disney will be able to serve video ads effortlessly on the web, in mobile apps, streaming through connected TVs and for live events, Schindler said.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens — everywhere,” he added.

Schindler said media companies are now reimagining the commercial break as TV is no longer a stationary box anchored to a corner in the living room.

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While people now expect the same content they love in the living room on every screen, advertisers want to deliver quality ad experiences that are relevant, seamless and measurable across screens, he added. (IANS)

Next Story

Club Factory App Becomes Most Installed App on Google Play Store

According to mobile app intelligence firm Sensor Tower, the data takes into account unique app installs

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Google Play Store
India witnessed the largest number of Club Factory installs on Google Play Store, said the company. Pixbay

E-commerce player Club Factory has become the most installed app globally on Google Play Store in the “Shopping” category in September with close to 13.8 million installs, new data showed on Wednesday.

According to mobile app intelligence firm Sensor Tower, the data takes into account unique app installs.

“Our rapid adoption in India has also made Club Factory the most downloaded shopping app on the Android platform globally. We are also witnessing strong volume growth during the ongoing Diwali sale this year,” Vincent Lou, Founder and CEO, Club Factory, said in a statement.

Google Play Store
E-commerce player Club Factory has become the most installed app globally on Google Play Store in the “Shopping” category. Pixabay

India witnessed the largest number of Club Factory installs, said the company.

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“Our strategy to waive off commission fees for the sellers offers a fair marketplace where both sellers and buyers are benefited,” said Lou. (IANS)