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Google Launches Privacy Tools to Limit Online Tracking in Chrome Browser

The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said

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google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Alphabet’s Google is set to roll out a dashboard-like function in its Chrome browser to offer users more control in fending off tracking cookies, the Wall Street Journal reported on Monday, citing people familiar with the matter.

Cookies are small text files that follow internet users and are used by advertisers to target consumers on the specific interests they have displayed while browsing.

While Google’s new tools are not expected to significantly curtail its ability to collect data, it would help the company press its sizable advantage over online-advertising rivals, the newspaper said.

google, online tracking
The nameplate of political consultancy, Cambridge Analytica, is seen in central London, Britain, March 21, 2018. VOA

Google’s 3 billion users help make it the world’s largest seller of internet ads, capturing nearly a third of all revenue, ahead of rival Facebook’s 20%, according to research firm eMarketer. Total digital ad spending in the United States will grow 19% to nearly $130 billion in 2019, according to eMarketer.

ALSO READ: Google Annual Event to Present New Hardware Lines, Artificial Intelligence

Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica. The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said.

Apple in 2017 stopped majority of tracking cookies on its Safari browser by default and Mozilla’s Firefox did the same a year later. Google did not immediately respond to a Reuters’ request for comment. (VOA)

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New Google Pixel 4 Face Unlock Works even if Eyes are Closed

Google claims that the Pixel 4 Face Unlock meets the security requirements as a strong biometric and it is one of the most secure face unlock solutions

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Google Pixel 4
The US based search engine giant was so sure about its Face Unlock's security that the company had removed all the fingerprint sensors from the Pixel 4 handsets. Pixabay

 Google has recently launched its latest Google Pixel 4 series smartphones with face unlock for biometric authentication in New York. But this feature comes with a major flaw, as it could unlock the phone even if users were not looking at it.

According to BBC reporter Chris Fox, the face unlock mechanism works even when the device owner has his eyes shut. He tried this with different users and the same thing happened.

“The Pixel 4 facial recognition works even if you’re asleep/dead. That seems problematic #madebygoogle #pixel4,” Chris tweeted along with a video.

The US based search engine giant was so sure about its Face Unlock’s security that the company had removed all the fingerprint sensors from the Pixel 4 handsets.

Google seems to be aware of the problem, stating on a Pixel 4 help page that: “Your phone can also be unlocked by someone else if it’s held up to your face, even if your eyes are closed. Keep your phone in a safe place, like your front pocket or handbag.”

Google Pixel 4
The Google Pixel 4 comes with a starting price tag of $799 and Pixel 4 XL for $899. The phones will ship globally from October 24 (Representatinal Image). Pixabay

Google claims that the Pixel 4 Face Unlock meets the security requirements as a strong biometric and it is one of the most secure face unlock solutions.

The Google Pixel 4 comes with a starting price tag of $799 and Pixel 4 XL for $899. The phones will ship globally from October 24.

ALSO READ: Dynamics of Tourism Growth in India

In terms of specifications, Pixel 4 features a 5.7-inch Full HD+ Smooth 90Hz display. The Pixel 4 XL, on the other hand, comes with a 6.3-inch Quad HD+ Smooth 90Hz display.

Both the devices are powered by Qualcomm Snapdragon 855 chipset. (IANS)