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Google Launches Privacy Tools to Limit Online Tracking in Chrome Browser

The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said

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google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Alphabet’s Google is set to roll out a dashboard-like function in its Chrome browser to offer users more control in fending off tracking cookies, the Wall Street Journal reported on Monday, citing people familiar with the matter.

Cookies are small text files that follow internet users and are used by advertisers to target consumers on the specific interests they have displayed while browsing.

While Google’s new tools are not expected to significantly curtail its ability to collect data, it would help the company press its sizable advantage over online-advertising rivals, the newspaper said.

google, online tracking
The nameplate of political consultancy, Cambridge Analytica, is seen in central London, Britain, March 21, 2018. VOA

Google’s 3 billion users help make it the world’s largest seller of internet ads, capturing nearly a third of all revenue, ahead of rival Facebook’s 20%, according to research firm eMarketer. Total digital ad spending in the United States will grow 19% to nearly $130 billion in 2019, according to eMarketer.

ALSO READ: Google Annual Event to Present New Hardware Lines, Artificial Intelligence

Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica. The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said.

Apple in 2017 stopped majority of tracking cookies on its Safari browser by default and Mozilla’s Firefox did the same a year later. Google did not immediately respond to a Reuters’ request for comment. (VOA)

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Google’s Cloud Gaming Service Stadia to Share Game Titles, Pricing Soon

Google unveiled its Cloud gaming service at the Game Developers Conference (GDC) in March

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Google’s Cloud gaming service Stadia’s upcoming unveil would include price reveal and other information such as game titles, the media has reported.

Details including pricing, game announcements and launch info for the new game-streaming service will be shared this summer, according to a tweet from Stadia’s Twitter handle, the CNET reported late on Friday.

Google unveiled its Cloud gaming service at the Game Developers Conference (GDC) in March.

Google on an Android device. Pixabay

The platform is essentially a Cloud-based infrastructure where game developers would be able to design and write games to run directly on the Internet giant’s hardware at data centres.

Also Read: New Artificial Intelligence System Helps Drones Land More Quickly

The tech giant believes that game developers will no longer be limited to computing and will be able to create games with “nearly unlimited resources”. (IANS)