Saturday December 14, 2019
Home Lead Story Google Launch...

Google Launches Privacy Tools to Limit Online Tracking in Chrome Browser

The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said

0
//
google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Alphabet’s Google is set to roll out a dashboard-like function in its Chrome browser to offer users more control in fending off tracking cookies, the Wall Street Journal reported on Monday, citing people familiar with the matter.

Cookies are small text files that follow internet users and are used by advertisers to target consumers on the specific interests they have displayed while browsing.

While Google’s new tools are not expected to significantly curtail its ability to collect data, it would help the company press its sizable advantage over online-advertising rivals, the newspaper said.

google, online tracking
The nameplate of political consultancy, Cambridge Analytica, is seen in central London, Britain, March 21, 2018. VOA

Google’s 3 billion users help make it the world’s largest seller of internet ads, capturing nearly a third of all revenue, ahead of rival Facebook’s 20%, according to research firm eMarketer. Total digital ad spending in the United States will grow 19% to nearly $130 billion in 2019, according to eMarketer.

ALSO READ: Google Annual Event to Present New Hardware Lines, Artificial Intelligence

Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica. The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said.

Apple in 2017 stopped majority of tracking cookies on its Safari browser by default and Mozilla’s Firefox did the same a year later. Google did not immediately respond to a Reuters’ request for comment. (VOA)

Next Story

Here’s What 1.1 mn Children Learn About Santa Claus From Google Every Year

Additionally, search data reveals that there are on average 186,900 searches for 'How old is Santa' and 182,300 for 'Where is the North Pole' every year

0
Santa Claus
FILE - A man dressed as Santa Claus rides his sleigh, pulled by a reindeer, as he prepares for Christmas on the Arctic Circle in Rovaniemi, northern Finland, Dec. 19, 2007. VOA

A recent report on Internet found that 1.1 million children learn online that Saint Nick is a fictitious character, as the first article in the search says ‘as adults we know Santa Claus is not real.’

When searching ‘Is Santa real’ the first article that is displayed comes from Quartz, which provides parents with advice on how to answer the question, dailymail.co.uk reported on Wednesday.

‘As adults we know Santa Claus isn’t real,’ an introductory sentence of the article reads.

Stephen Kenwright, Technical Search Engine Optimization Director at Rise at Seven, states that ‘Google is ranking this article on Quartz as the no.1 result based on the authority of the domain and reliability of the content.

‘Google’s algorithms choose the answer which best answers the question searched, taking safety into consideration all whilst being factually accurate.’

Santa Claus
Santa Claus dressed for Christmas. Wikimedia Commons

As per report, the results found that voice search technology responses are more creative when it comes to their responses to the query.

Alexa will reply with: ‘All I know is that someone has been eating mince pies and Father Christmas looks like the type.’

Also Read: PUBG Mobile, Peace Elite’s Global Revenue Exceeds $1.5bn: Report

“That’s something I am not allowed to disclause. I mean…disclose,” Siri replied.

Additionally, search data reveals that there are on average 186,900 searches for ‘How old is Santa’ and 182,300 for ‘Where is the North Pole’ every year. (IANS)