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New Google Project Digitizes World’s Top Fashion Archives

Google is expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion

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Google Art Project
A mannequin is seen with a dress worn by Grace Kelly in the film "The Swan" in an exhibition of the late star's wardrobe at the Victoria and Albert Museum, VOA
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  • The new initiative, “We Wear Culture,” uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions
  • The project partners with more than 180 cultural institutions
  • The site offers specially curated exhibits and several virtual reality films 

New York, June 11, 2017: Anyone who has waited on a long, snaking line to get into a fashion exhibit at a top museum knows just how popular they’ve become — and more broadly, how fashion is increasingly seen as a form of artistic and cultural expression.

Google is acknowledging this reality by expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion.

The new initiative, “We Wear Culture,” which launched Thursday, uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions, giving them the ability to not only view a garment, but to zoom in on the hem of a dress, examine a sleeve or a bit of embroidery on a gown up close, wander around an atelier, or sit down with Metropolitan Museum of Art costume restorers.

The project partners with more 180 cultural institutions, including the Met’s Costume Institute, the Victoria & Albert Museum in London, Japan’s Kyoto Costume Institute, and the Musee des Arts Decoratifs in Paris. It comprises over 30,000 garments.

The site also offers specially curated exhibits. You can click your way to, for example, a curated photo exhibit on Tokyo Street Style, or an exploration of women’s gowns in the 18th century. You can search by designer, or by their muse — examining, say, Marilyn Monroe’s love of Ferragamo stiletto heels, via the Museo Salvatore Ferragamo in Florence, Italy.

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At a preview demonstration this week, Amit Sood, director of the Google Cultural Institute and designer of the Google Art Project (now called Google Arts & Culture) explained that he wasn’t initially clued into the possibilities for fashion, because at the tech giant, “we all wear hoodies.”

But, he said, collaborating with an institution like the Met showed him that “art and fashion have a long history together.” The idea behind the new project, he said, is to tell the story — or rather, the multiple stories — behind fashion.

There are several virtual reality films included in the project. A 360-degree video displays the Met’s conservation studio, with conservators explaining how they keep delicate clothing strong enough for display — one of them explaining, for example, how the team uses needles designed for eye surgeons.

It is the ultimate fragility of clothes, though, that makes the project appealing to museum curators, explained Andrew Bolton, the Costume Institute’s head curator — whereas many garments are too delicate to be permanently displayed, digitizing a collection makes it viewable forever. The Costume Institute has provided 500 of the objects on display, noted Loic Tallon, the Met’s chief digital officer.

Making a pitch to young users, the site also features YouTube personality Ingrid Nilsen in short videos, in which she explains the evolution of the hoodie, the choker, or colorful Japanese “Sukajan” jackets. VOA

 

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Check Out The Latest Trends In Festive Jewellery

Deepali Mathur, fashion stylist and a brand strategist, has a list of unconventional and head-turning festive jewellery trend suggestions:

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Festive, wedding jewellery styles you must have Flickr

Thanks to the festive as well as wedding seasons, it’s all about the latest fashion trends that is being mostly researched on internet. But how much have you thought about the jewellery which plays an intrinsic role in enhancing your beauty?

Chitwn D Malhotra, founder and lead designer at Dillano Luxurious Jewels Ltd, and Deepali Mathur, fashion stylist and a brand strategist, have a list of unconventional and head-turning festive and wedding jewellery trend suggestions:

 

Jewellery
Maang Tikka Can Elevate Your look. Flickr

 

* Maangtika, Maathapattis, headgears: These are not just for brides, but can also help you steal the show during the festivities. Exclusive picks such as a diamond drop maangtika or a maathapatti with white kundan or a sleek headgear can cover all your occasions starting from festivals to wedding seasons to New Year madness.

* Shoulder duster earring: Chandeliers are symbols of royalty, luxury and class. However, this season they are representing style, creativity and boldness in the form of shoulder duster earrings. Deliberately designed to brush the clavicles, the long statement danglers are unique in hues and shapes, hence a sure shot way to have all the eyes.

* Cocktail ring: A perfect blend of classic and modern jewellery style, a diamond or sapphire studded cocktail ring is a must-have for this celebration season. Whether a wedding or a party, these contemporary cocktail rings are designed to make fashion statements with traditional as well as western attire.

Jewellery
Whether a wedding or a party, these contemporary cocktail rings are designed to make fashion statements. Flickr

* Contemporary yet conventional: An all-time favourite for an everyday wear that weighs less, is a perfect bold finished piece with embellished stones to give a perfect elegant look.

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* Polki and traditional motifs: Uncut polki with pastel meenakari are in huge trend this festive season. It gives a traditional and royal look to every modern woman. An absolute balance between being trendy and traditional whereas jewellery crafted using traditional motifs such as peacock, lotus or any other in gold finish options are perfect for an ethnic and contemporary attire. (IANS)