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New Google Project Digitizes World’s Top Fashion Archives

Google is expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion

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Google Art Project
A mannequin is seen with a dress worn by Grace Kelly in the film "The Swan" in an exhibition of the late star's wardrobe at the Victoria and Albert Museum, VOA
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  • The new initiative, “We Wear Culture,” uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions
  • The project partners with more than 180 cultural institutions
  • The site offers specially curated exhibits and several virtual reality films 

New York, June 11, 2017: Anyone who has waited on a long, snaking line to get into a fashion exhibit at a top museum knows just how popular they’ve become — and more broadly, how fashion is increasingly seen as a form of artistic and cultural expression.

Google is acknowledging this reality by expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion.

The new initiative, “We Wear Culture,” which launched Thursday, uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions, giving them the ability to not only view a garment, but to zoom in on the hem of a dress, examine a sleeve or a bit of embroidery on a gown up close, wander around an atelier, or sit down with Metropolitan Museum of Art costume restorers.

The project partners with more 180 cultural institutions, including the Met’s Costume Institute, the Victoria & Albert Museum in London, Japan’s Kyoto Costume Institute, and the Musee des Arts Decoratifs in Paris. It comprises over 30,000 garments.

The site also offers specially curated exhibits. You can click your way to, for example, a curated photo exhibit on Tokyo Street Style, or an exploration of women’s gowns in the 18th century. You can search by designer, or by their muse — examining, say, Marilyn Monroe’s love of Ferragamo stiletto heels, via the Museo Salvatore Ferragamo in Florence, Italy.

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At a preview demonstration this week, Amit Sood, director of the Google Cultural Institute and designer of the Google Art Project (now called Google Arts & Culture) explained that he wasn’t initially clued into the possibilities for fashion, because at the tech giant, “we all wear hoodies.”

But, he said, collaborating with an institution like the Met showed him that “art and fashion have a long history together.” The idea behind the new project, he said, is to tell the story — or rather, the multiple stories — behind fashion.

There are several virtual reality films included in the project. A 360-degree video displays the Met’s conservation studio, with conservators explaining how they keep delicate clothing strong enough for display — one of them explaining, for example, how the team uses needles designed for eye surgeons.

It is the ultimate fragility of clothes, though, that makes the project appealing to museum curators, explained Andrew Bolton, the Costume Institute’s head curator — whereas many garments are too delicate to be permanently displayed, digitizing a collection makes it viewable forever. The Costume Institute has provided 500 of the objects on display, noted Loic Tallon, the Met’s chief digital officer.

Making a pitch to young users, the site also features YouTube personality Ingrid Nilsen in short videos, in which she explains the evolution of the hoodie, the choker, or colorful Japanese “Sukajan” jackets. VOA

 

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Get quirky with your shoes

Floral prints on the shoe have always been popular amongst the audiences

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Hand block printing on textile is an art form that has been doing the rounds since ages. Wikimedia Commons
Hand block printing on textile is an art form that has been doing the rounds since ages. Wikimedia Commons

Love all the superheroes and the characters from the hit show “Game of Thrones”? Well, then you can show your love through your shoes, say experts.

Saket Agarwal from Lazy Jojo and Shreyasi Pathak from Vajor, list some trends.

Jon Snow shoes: Characters from the “Game of Thrones” on your shoes is a cool idea. In the year where there is no new season for the show, you can let the world know that you are a fan through your shoes. Printed canvas shoes go really well with cargo pants and a plain tee.

*Superheroes and super-villains: Iron Man, Thanos, Thor, Spider-Man, Captain America, Hulk, Loki and Wonder Woman are in trend when it comes to getting the prints done on shoes.

Also Read: 5 Health Tips To Prepare Yourself For Onset Of Summer

* Block prints: Hand block printing on textile is an art form that has been doing the rounds since ages.

It is something that is classy and evergreen and is one of the strongest trends. Pair them with a solid coloured suit.

* Quirky graphic prints: Graphics on your attire spice it up all the more as they add an appealing factor.

Graphics on your attire spice it up all the more as they add an appealing factor. Wikimedia Commons
Graphics on your attire spice it up all the more as they add an appealing factor. Wikimedia Commons

* Floral prints: Floral prints have always been popular amongst the audiences. They are no longer synonymous with the ditsy fabrics of summer fashion because, for autumn/winter, one can try dark shades.

* Print-on: It is another trend that simply lends more authenticity to the significance of prints in the fashion world. (IANS)

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