Wednesday December 19, 2018
Home Science & Technology New Google Pr...

New Google Project Digitizes World’s Top Fashion Archives

Google is expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion

0
//
Google Art Project
A mannequin is seen with a dress worn by Grace Kelly in the film "The Swan" in an exhibition of the late star's wardrobe at the Victoria and Albert Museum, VOA
Republish
Reprint
  • The new initiative, “We Wear Culture,” uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions
  • The project partners with more than 180 cultural institutions
  • The site offers specially curated exhibits and several virtual reality films 

New York, June 11, 2017: Anyone who has waited on a long, snaking line to get into a fashion exhibit at a top museum knows just how popular they’ve become — and more broadly, how fashion is increasingly seen as a form of artistic and cultural expression.

Google is acknowledging this reality by expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion.

The new initiative, “We Wear Culture,” which launched Thursday, uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions, giving them the ability to not only view a garment, but to zoom in on the hem of a dress, examine a sleeve or a bit of embroidery on a gown up close, wander around an atelier, or sit down with Metropolitan Museum of Art costume restorers.

The project partners with more 180 cultural institutions, including the Met’s Costume Institute, the Victoria & Albert Museum in London, Japan’s Kyoto Costume Institute, and the Musee des Arts Decoratifs in Paris. It comprises over 30,000 garments.

The site also offers specially curated exhibits. You can click your way to, for example, a curated photo exhibit on Tokyo Street Style, or an exploration of women’s gowns in the 18th century. You can search by designer, or by their muse — examining, say, Marilyn Monroe’s love of Ferragamo stiletto heels, via the Museo Salvatore Ferragamo in Florence, Italy.

Also read: Indian Researcher part of the team that developed new hyper-local Air Pollution Map

At a preview demonstration this week, Amit Sood, director of the Google Cultural Institute and designer of the Google Art Project (now called Google Arts & Culture) explained that he wasn’t initially clued into the possibilities for fashion, because at the tech giant, “we all wear hoodies.”

But, he said, collaborating with an institution like the Met showed him that “art and fashion have a long history together.” The idea behind the new project, he said, is to tell the story — or rather, the multiple stories — behind fashion.

There are several virtual reality films included in the project. A 360-degree video displays the Met’s conservation studio, with conservators explaining how they keep delicate clothing strong enough for display — one of them explaining, for example, how the team uses needles designed for eye surgeons.

It is the ultimate fragility of clothes, though, that makes the project appealing to museum curators, explained Andrew Bolton, the Costume Institute’s head curator — whereas many garments are too delicate to be permanently displayed, digitizing a collection makes it viewable forever. The Costume Institute has provided 500 of the objects on display, noted Loic Tallon, the Met’s chief digital officer.

Making a pitch to young users, the site also features YouTube personality Ingrid Nilsen in short videos, in which she explains the evolution of the hoodie, the choker, or colorful Japanese “Sukajan” jackets. VOA

 

Click here for reuse options!
Copyright 2017 NewsGram

Next Story

Italian Style: 5 Fashion Staples Any Woman Needs

There are many ways to enhance your own personal style so let’s start with some essential Italian pieces like:

0
Fashion
Check out 5 Fashion Staples Any Woman Needs.

Do you think you have what it takes to become your own fashion icon? Sure, we may not have Meghane Markle’s budget but that should not stop us from spicing up our wardrobe, right? Creating your own style is easier than you may think. If you can’t afford to turn to the French fashion powerhouses, do not despair, Italy is just around the corner.

Remember, your style should be a reflection of your tastes, imagination, and confidence. It is not solely a matter of money or branded products. There are many ways to enhance your own personal style so let’s start with some essential Italian pieces like…

Italian Handbags

Italian Handbags
Italian Handbags like this.

Cool Italian handbags have been in Vogue long before Chanel company came up with their first petite handbag. Those produced by vegetable tanning are top quality, there are plenty of designs on the market, and investing in one does not necessarily mean you need to spend a fortune.

Most Italian fashion chains or designers offer a range of bags, from small clutch bags to larger city style shopper totes and duffle bags. Italian handbags all have one thing in common – there is this air of timelessness about them so no wonder they are a fashion staple for women who know how to show some class.

Bling It Up

Ladies do like a bit of bling. But remember: moderation is key. Unless you are a hip-hop artist, no one digs big rocks. Italian jewelry is well known for its smooth and transitional designs. A piece bought ten years ago will look just as good today even though fashion, in general, has moved on. Top Italian companies, such as Murano Glass and Crystal, are happy to contribute to your bling box.

Go Footloose for Italian Shoes

If you have ever endured the foot ache from a pair of designer heels, you should do your best to invest in Italian heels next time you go hunting for shoes or boots. Top Italian footwear designers such as Bruno Magli really know that comfort comes first.

Italian Shoes
Background with shoes on shelves of shop.

But that does not mean Italian heels will ever compromise your look. They look just as amazing as a pair of kitten heels, only you will also feel comfortable in them from dusk to dawn.

Suited and Booted

With so many ladies now in business, suits have never been more popular. It is easy to spot a classy Italian suit in the office. Designs are a little bit bolder and stand out from the crowd. For instance, a thrilly blouse is not what you wear with your Italian suit.

Instead, complete your outfit with a silky shirt and slip on a classic designer watch to complement the overall professional appearance. Remember, your Italian outfit can make a strong statement that you can own the business world while also creating a poise of elegance unlike no other.

Day Dresses

Day Dresses
Young beautiful, elegantly dressed woman with bicycle.

Day dresses have long been part of Italian fashion. What many ladies love about Italian dresses is that they don’t scream designer wear. They are far more discreet and can easily take you from a business meeting to a romantic dinner date with your own Casanova. Borrow the jacket from your suit and slip it over your dress, and you will soon find you have a timeless classic look without silly branded buttons.

Conclusion

Even high street Italian fashion is timeless, and once you have discovered your inner sensual Signorita, you may find yourself walking down the road in an outfit which tells everyone around you that you have class. In other words, dressing the Italian way will do more than enhance your looks – it will boost your confidence at the same time. Isn’t that really what being your own fashion icon is all about?