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New Google Project Digitizes World’s Top Fashion Archives

Google is expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion

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Google Art Project
A mannequin is seen with a dress worn by Grace Kelly in the film "The Swan" in an exhibition of the late star's wardrobe at the Victoria and Albert Museum, VOA
  • The new initiative, “We Wear Culture,” uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions
  • The project partners with more than 180 cultural institutions
  • The site offers specially curated exhibits and several virtual reality films 

New York, June 11, 2017: Anyone who has waited on a long, snaking line to get into a fashion exhibit at a top museum knows just how popular they’ve become — and more broadly, how fashion is increasingly seen as a form of artistic and cultural expression.

Google is acknowledging this reality by expanding its Google Art Project — launched in 2011 to link users with art collections around the world, online — to include fashion.

The new initiative, “We Wear Culture,” which launched Thursday, uses Google’s technology to connect fashion lovers to collections and exhibits at museums and other institutions, giving them the ability to not only view a garment, but to zoom in on the hem of a dress, examine a sleeve or a bit of embroidery on a gown up close, wander around an atelier, or sit down with Metropolitan Museum of Art costume restorers.

The project partners with more 180 cultural institutions, including the Met’s Costume Institute, the Victoria & Albert Museum in London, Japan’s Kyoto Costume Institute, and the Musee des Arts Decoratifs in Paris. It comprises over 30,000 garments.

The site also offers specially curated exhibits. You can click your way to, for example, a curated photo exhibit on Tokyo Street Style, or an exploration of women’s gowns in the 18th century. You can search by designer, or by their muse — examining, say, Marilyn Monroe’s love of Ferragamo stiletto heels, via the Museo Salvatore Ferragamo in Florence, Italy.

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At a preview demonstration this week, Amit Sood, director of the Google Cultural Institute and designer of the Google Art Project (now called Google Arts & Culture) explained that he wasn’t initially clued into the possibilities for fashion, because at the tech giant, “we all wear hoodies.”

But, he said, collaborating with an institution like the Met showed him that “art and fashion have a long history together.” The idea behind the new project, he said, is to tell the story — or rather, the multiple stories — behind fashion.

There are several virtual reality films included in the project. A 360-degree video displays the Met’s conservation studio, with conservators explaining how they keep delicate clothing strong enough for display — one of them explaining, for example, how the team uses needles designed for eye surgeons.

It is the ultimate fragility of clothes, though, that makes the project appealing to museum curators, explained Andrew Bolton, the Costume Institute’s head curator — whereas many garments are too delicate to be permanently displayed, digitizing a collection makes it viewable forever. The Costume Institute has provided 500 of the objects on display, noted Loic Tallon, the Met’s chief digital officer.

Making a pitch to young users, the site also features YouTube personality Ingrid Nilsen in short videos, in which she explains the evolution of the hoodie, the choker, or colorful Japanese “Sukajan” jackets. VOA

 

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Bring out Best Version of Yourself This Summer

Introduce cool whites into the wardrobe. Whether you head for the beach or the city streets this summer

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Fashion
Check out 5 Fashion Staples Any Woman Needs.

Scorching heat should not be your reason to ditch your fashion quotient. Embrace your natural beauty and minimalist aesthetics to bring out the best version of yourself in the summer season.

Stafford Braganza, National Makeup Artist at NYX Professional Makeup, gives tips and tricks to put your best face forward for a fresh look.

* Start fresh: Begin with splashing cold water on your face to get rid of all the excess oil and pat it dry, followed by application of a lightweight moisturiser.

* Primer comes first: Apply a face and eye primer for a smooth texture and even surface for your foundation to glide on easily. It prevents the foundation from melting down and helps your make-up last longer through the day.

* Use a lightweight formula: Avoid using heavy, full coverage foundation as it tends to melt away on sweaty skin. Swap it with a lightweight formula like BB creams or tinted moisturisers that are oil-free and have SPF to protect your skin from the harsh sunlight.

* Say goodbye to powder, and hello to cream: Use creamy versions of blush and eye-shadows as it settles effortlessly over the skin whereas powder tends to wear off easily. You could dust some powder over the cream for the cheeks and eyelids that will help the make-up last longer.

* Go water-proof: Try water-proof versions of eyeliners and mascaras as they are better able to withstand summer sweating and last longer when your lids are moist.

sunscreen
Wear a sun block (at least SPF 30) especially in coastal areas or while you’re in water as body tends to feel more burn in scorching heat when you are in water. Pixabay

* Love light lips: Choose light and soft summery, coral hues of nudes and pink lip colours for a refreshed summer make-up look. Matte and transfer-proof lipsticks, tinted lip balms and stains are your best friends for a smudge-free pout during the summer.

* Befriend the blotting paper: Always keep blotting paper handy when you are out and about in the heat to take off excess oil and ensure a soft and fresh radiance all day long.

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From staple summer dresses to linen essentials, the summer mood is welcomed with styles that embody all the cheer of the season. Francesca Zedda, Head of Style and Trends at Marks & Spencer, suggests how one can stay fashionable in summer.

* Dresses are key for the season — think quality, comfort and style. From light cotton floral dresses, to slip midi dresses adorned with pretty pinstripes, swim beach dresses and sartorial linen dresses, these styles are soft and breathable and will keep you cool and comfortable on the warmest of days.

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* Puff sleeves, gathered necklines and drawstring waist details elevate the everyday dress. Pair it with a gladiator sandal, some stand-out aviator eyecandy and a classic straw flat top sun hat for the perfect holiday look.

* Pick pieces in linen that will take you through the summer season in style. Lightweight and comfortable, they are perfect for wear in warmer weather, whether you’re away on holiday or enjoying the sunshine at home. You can layer up neutral tones together or mix and match coloured linen separates with white staples for a clean, on-trend look

* Introduce cool whites into the wardrobe. Whether you head for the beach or the city streets this summer, there’s something about an all-white ensemble that keeps things simple, yet chic, and is an easy way to look fresh all-season long. (IANS)