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Google Planning to Develop a New Publishing Platform For Local News Publishers

According to Google, in Asia-Pacific, journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age

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Google creating publishing platform for local news publishers. Pixabay

To help small newsrooms overcome challenges in their strive to go digital, Google is creating a new publishing platform for local news publishers.

Google News Initiative has partnered with web development company, Automattic and WordPress.com — home to 30 per cent of the world’s websites — and has invested $1.2 million in its effort to create “Newspack”.

“Newspack” is a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms, Google said in a statement on Monday.

The new publishing tool will be made available to publishers globally later in the year.

“Newspapers with long histories have had to cut back on staff and reduce coverage and reporters who try to start new digital publications face an interminable struggle with technical and business problems,” said Jim Albrecht, Product Management Director, Google Search.

“Journalists should be writing stories and covering their communities, not worrying about designing websites, configuring CMSs, or building commerce systems.”

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The Google name is displayed outside the company’s office in London, Britain. VOA

While “Newspack” publishers will have access to all the plugins created by the WordPress developer community, the core product is not trying to be all things to all publishers.

“It is trying to help small publishers succeed by building best practices into the product while removing distractions that may divert scarce resources. We like to call it aan opinionated CMS — it knows the right thing to do, even when you don’t,” explained Albrecht.

Google said it will also advise on the “Newspack” feature set, based on feedback from its extensive contact with local publishers, and provide technical support on the integration of Google products.

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Google News in November launched a new innovation challenge to help scribes and publishers in the Asia-Pacific region produce quality journalism in the digital age.

According to Google, in Asia-Pacific, journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age. (IANS)

Next Story

Google Redesigning the News Tab of its Desktop Search

According to the report, even though the change itself is relatively minor, it is part of a larger effort by Google to improve its news products

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Laying more emphasis on headlines and publisher names, Google is redesigning the News tab of its desktop search.

“Over the next couple of weeks, we’re rolling out a redesigned News tab in Search on desktop. The refreshed design makes publisher names more prominent and organises articles more clearly to help you find the news you need,” Google News Initiative announced on Twitter on Friday.

The updated redesign would bring the News tab closer to the dedicated Google News site and display stories in a card format rather than a list, making headlines and publishers appear clearer.

The company is grouping news stories on same topic together to let users looking for broader coverage on a subject distinguish different strands of the case, The Verge reported.

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FILE – The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

The updated News tab would be rolling out to users around the world in the coming weeks.

According to the report, even though the change itself is relatively minor, it is part of a larger effort by Google to improve its news products.

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To make its news reliable, Gooogle has formed partnerships with news organisations, created new mechanisms to let users subscribe to publishers, set up programmes to fight fake news and relaunched its own dedicated News app with new AI features. (IANS)