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Google Purchasing Social Video App ‘Firework’ that Lets Users Share Short Videos Like TikTok

TikTok's parent, Beijing-based ByteDance, is valued around $75 billion

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Google, Social, Video
Based in Redwood City, California, Firework that entered India last month was valued at more than $100 million in a fundraising round earlier this year. Pixabay

Google is reportedly interested in purchasing US-based social video app Firework that lets users share short videos like Chinese player TikTok.

According to a report in The Wall Street Journal, Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but “talks with Google are further along”.

Based in Redwood City, California, Firework that entered India last month was valued at more than $100 million in a fundraising round earlier this year. TikTok’s parent, Beijing-based ByteDance, is valued around $75 billion.

irework is part of a suite of apps created by Loop Now Technologies, a start-up that focuses on next-generation consumer mobile applications.

Google, Social, Video
According to a report in The Wall Street Journal, Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but “talks with Google are further along”. Pixabay

Similar to Tiktok that allows users to post 15-seconed short videos, Firework allows users to create 30-second videos and with “Reveal”, its patent pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device.

The app is currently available on both iOS and Android smartphones with over a million registered users.

Firework has appointed Sunil Nair as CEO and MD for its India operations.

“My vision for Firework in India is to become more relevant and give our users every opportunity to stay meaningful and seamlessly experience a new view from their lens,” Nair said in a statement.

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In November last year, Facebook also quietly released a stand-alone app called “Lasso” to compete with TikTok.

On Lasso, which is currently available in the US, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.

In addition, Facebook recently roped in former Google employee Jason Toff for a key portfolio and the speculation is rife about the social networking giant preparing the global launch of its short video-sharing app. (IANS)

Next Story

Google Brings New Feature Called ‘Focus Mode’ For Android Devices

Focus mode is available on all devices that currently have Digital Wellbeing and parental controls settings, including new phones launching with Android 9 and Android 10

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Google
Focus mode is a new Digital Wellbeing tool on Google Android, now out of beta, that helps you get things done by temporarily pausing apps so you can focus on the task at hand. Pixabay

Google has introduced a new feature ‘Focus Mode’ for Android devices designed to prevent its users from being consistently distracted by their smartphone.

The feature allows users to turn off distractions – like social media updates or email notifications – for a period of time, so a user can get things done without interruption.

Focus mode was first announced at Google’s developer conference in the summer as part of Android Q/10.

Google
Google has introduced a new feature ‘Focus Mode’ for Android devices designed to prevent its users from being consistently distracted by their smartphone. Pixabay

“Focus mode is a new Digital Wellbeing tool on Android, now out of beta, that helps you get things done by temporarily pausing apps so you can focus on the task at hand. You can select apps you currently find distracting (like social media or games) and if you try to open them, Focus mode will remind you that app is paused.

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“Focus mode will also silence those apps’ notifications until you are ready to switch out of the mode,” Dayson Pais Product Manager, Android said in a statement on Wednesday.

Focus mode is available on all devices that currently have Digital Wellbeing and parental controls settings, including new phones launching with Android 9 and Android 10. (IANS)