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Google Removing Over 100 Scam Advertisements Every Second

The move came after scammers were found using Google's advertising system to create misleading ads

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Google creating publishing platform for local news publishers. Pixabay

Google is removing over 100 scam advertisements every second for violating its policies and will soon implement a verification programme to further weed out bad actors from its platform.

After The Wall Street Journal reported that scammers were purchasing search ads and “masquerading as authorised service agents for companies such as Apple Inc”, Google said on Saturday it is taking action against such scam artists.

“Just last year alone, we took down more than 3.2 billion ads that violated our advertising policies – that’s more than 100 bad ads per second,” said David Graff, Director, Global Product Policy at Google.

“We’re taking another step. We’ve seen a rise in misleading ad experiences stemming from third-party technical support providers and have decided to begin restricting ads in this category globally,” said Graff.

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Google on a smartphone device. Pixabay

In the coming months, Google will roll out a verification programme to ensure that only legitimate providers of third-party tech support can use its platform to reach consumers.

“One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads,” Google said.

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The move came after scammers were found using Google’s advertising system to create misleading ads.

“The ads would display a link to Apple’s website, but the number in the ad would direct to a call centre that engages in tech-support scams.” (IANS)

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Google To Test Updating Pre-loaded Apps Without Signing Into Account

Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account. 

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Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account. Pixabay

Google is planning to roll-out a functionality that would auto-update pre-loaded apps via Google Play even when users are not signed into their Google accounts.

With this feature, the search engine giant aims to provide a more consistent app experience for users in the coming months, Android Police reported on Friday.

Previously, if users were not signed into their Google accounts, pre-installed apps on their devices, including the Play Store, were cut off from updates.

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Previously, if users were not signed into their Google accounts, pre-installed apps on their devices, including the Play Store, were cut off from updates. Pixabay

“In the coming months, Google Play will begin testing a new feature that will automatically allow Google Play to update pre-loaded apps and with users having an option to turn off this feature at any time if they wish. This should also help developers reduce overhead costs required to support obsolete app versions,” the report quoted Google as saying in a letter to the developers.

Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account.
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The feature would only apply to devices shipped with Android Lollipop or newer OS versions, the report added.

It is yet not clear by when would the feature be officially released for all Android users. (IANS)