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Google Rolls Out Gender Specific Translation to Reduce Bias

Google said it is also thinking about how to address non-binary gender in translations, though it is not part of this initial launch

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Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

In a bid to reduce gender biases in its translation service, Google has started rolling out a feature that provides feminine and masculine translations for some gender-neutral words on the Google Translate website.

The feature is currently available only for a few languages, although Google plans to bring it to more languages soon.

So one can now translate single words from English to languages like French, Italian, Portuguese, or Spanish. As of now, translations for short phrases and sentences that mention a person in a gender-neutral way is available for the English and Turkish language pair.

“In the future, we plan to extend gender-specific translations to more languages, launch on other Translate surfaces like our iOS and Android apps, and address gender bias in features like query auto-complete,” James Kuczmarski, Product Manager, Google Translate, said in a blog post on Thursday.

Google Translate learns from hundreds of millions of already-translated examples from the web.

Historically, it has provided only one translation for a query, even if the translation could have either a feminine or masculine form.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

So when the model produced one translation, it inadvertently replicated gender biases that already existed.

For example, it would skew masculine for words like “strong” or “doctor,” and feminine for other words, like “nurse” or “beautiful.”

“Now you’ll get both a feminine and masculine translation for a single word – like ‘surgeon’ when translating from English into French, Italian, Portuguese or Spanish,” Kuczmarski said.

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“You’ll also get both translations when translating phrases and sentences from Turkish to English. For example, if you type ‘o bir doktor’ in Turkish, you’ll now get ‘she is a doctor’ and ‘he is a doctor’ as the gender-specific translations,” Kuczmarski said.

The new feature is part of Google’s efforts to promote fairness and reduce bias in Machine Learning.

Google said it is also thinking about how to address non-binary gender in translations, though it is not part of this initial launch. (IANS)

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Google Announces a New Initiative Called ‘Privacy Sandbox’ to Protect Users’ Privacy on Web

Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers falls by 52 per cent on average

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

In a bid to protect users’ privacy as they open ads on the web, Google has announced a new initiative called “Privacy Sandbox” to develop a set of open standards to fundamentally enhance privacy on Internet.

Google said it will work with the web community to develop new standards that advance privacy, while continuing to support free access to content.

“Over the last couple of weeks, we’ve started sharing our preliminary ideas for a ‘Privacy Sandbox’ — a secure environment for personalization that also protects user privacy,” Justin Schuh, Director, Chrome Engineering, said in a blog post on Thursday.

The company also aims to ensure that ads continue to be relevant for users, but their personal data shared with websites and advertisers would be minimized by anonymously aggregating user information, and keeping much more user information on-device only.

According to the company, large scale blocking of cookies undermine people’s privacy by encouraging opaque techniques such as “fingerprinting”.

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FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

With “fingerprinting”, developers have found ways to use information that vary between users — such as what device they have or what fonts they have installed to generate a unique identifier which can then be used to match a user across websites.

“Unlike cookies, users cannot clear their fingerprint, and therefore cannot control how their information is collected. We think this subverts user choice and is wrong,” said Google.

However, blocking cookies without another way to deliver relevant ads significantly reduces publishers’ primary means of funding, which jeopardizes the future of the vibrant web.

Also Read: Top Investor of Tesla Wants Elon Musk to Step Down as CEO

Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers falls by 52 per cent on average.

“So we are doing something different. We want to find a solution that both really protects user privacy and also helps content remain freely accessible on the web,” said Google, asking for feedback on this approach from the web platform community, including other browsers, publishers and their advertising partners. (IANS)