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Google Launches New Shopping Search Features For Indian Users

Retailers can now also use Merchant Centre to upload product details so they can appear across Google, without paying for ad campaigns, Google said

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Google unveils new shopping search features for Indian users. Pixabay

Google on Thursday said it launched shopping search features to make the experience more personal and allow users to easily filter through offers, review prices from multiple retailers and find the products they are looking for.

The new experience is available via a “Shopping” home page, shopping tab in Google search and style search in Google Lens, an image recognition mobile app, Google said.

“More than 40 million Indians are coming online every year, and search is an integral part of their online journey,” Surojit Chatterjee, Vice President – Product Management, Google said.

“From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier,” Chatterjee said.

The new “Shopping” home page is a made-to-browse destination for shoppers to search across multiple product categories, and browse products from thousands of retailers.

To make the shopping experience richer, Google said it added smart features like price drops and a collection of the most popular products on the search engine.

The experience will also be available as a Progressive Web App (PWA) for users with entry level phones, Google said.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

The “Shopping Tab” in Google Search will allow users to post queries in Hindi and English and show product lists, local store inventory and review prices from across multiple retailers.

Finally, “Style Search” in Google Lens is an all-new visual approach to find products such as clothes, furniture and home decor by simply pointing the Lens app.

Google also announced the availability of the Merchant Centre in Hindi starting Thursday, besides English.

For retailers, Merchant Centre offers the place to upload store and product data for Shopping ads.

So far, the Merchant Centre has been only available in English.

Also Read- Actress Deepika Padukone Considers Marriage As One Beautiful Celebration

Retailers can now also use Merchant Centre to upload product details so they can appear across Google, without paying for ad campaigns, Google said.

“With this launch, our aim is to support the entire retail ecosystem, from shopping sites and large retailers to small local shops, and give them the tools, technology and scale to thrive in today’s digital economy,” Chatterjee said. (IANS)

Next Story

Tech Giant Google Cracks Whip on Political Debates at Workplace

Before his firing, Damore had filed a complaint with the US National Labor Relations Board (NLRB) that charged Google with “misrepresenting and shaming me in order to silence my complaints”

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FILE -Google CEO Sundar Pichai speaks during the keynote address of the Google I/O conference in Mountain View, Calif., May 7, 2019. VOA

Google has cracked down on its employees who encourage political speech and internal debates at workplace, restricting the company’s historically open work culture.

In an email sent to employees, Google CEO Sundar Pichai explained the company’s revised community guidelines.

“While sharing information and ideas with colleagues helps build community, disrupting the workday to have a raging debate over politics or the latest news story does not.

“Our primary responsibility is to do the work we’ve each been hired to do, not to spend working time on debates about non-work topics,” the new guidelines read.

The new rules come as Google faces increasing scrutiny from politicians, the public, and its employees on a number of issues, reports Vox.

“Don’t troll, name call, or engage in ad hominem attacks — about anyone. Be respectful in your comments about (and to) your fellow Googlers,” the guidelines read.

“Working at Google comes with tremendous responsibility. It’s critical that we honour that trust and uphold the integrity of our products and services. The guidelines are official policy and apply when employees are communicating in the workplace,” Google said in a statement given to The Verge.

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Google has been hit by a couple of walkouts and sit-ins in the past over workplace policies.

In November, nearly 20,000 Google employees across the world walked out following the company’s mishandling of sexual harassment allegations.

Six months after they staged a walkout against workplace harassment, Google employees on May 1 staged sit-in protest at the IT major’s offices across the world. The group “Google Walkout For Real Change” organised the sit-in protest.

The search engine giant in 2017 fired the author of a controversial memo on gender diversity that went viral inside the company.

Also Read: Facebook Downplayed Cambridge Analytica Data Scandal

Authored by James Damore, the memo titled “Google’s Ideological Echo Chamber” claims that when it comes to technology, there is a biological difference between men and women.

Before his firing, Damore had filed a complaint with the US National Labor Relations Board (NLRB) that charged Google with “misrepresenting and shaming me in order to silence my complaints”. (IANS)