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Google Shows How Simple Steps Can Help You Feel Safer on Internet

The "Security Checkup" on the account gives personalised and actionable security recommendations to users that further strengthens the security of their Google Account

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

Simple steps such as adding a screen lock on the mobile phone and reviewing who can get access to your Google Account data can make you a lot safer on the Internet, according to a new Google campaign announced on Monday.

Targeted at young and first time web users, the new edition of Google’s public safety initiative — #SecurityCheckKiya – will ask people to take simple, yet important actions that can protect them from bad actors of the web and help keep their data secure online.

Google said it would start encouraging users to take the security check-up of their account on its homepage in English and seven Indian languages including Hindi, Kannada, Bengali, Gujarati, Tamil, Malayalam and Telugu from Tuesday, the Safer Internet Day.

“Helping people manage their privacy and security is integral to everything we do. Through our initiative, we want to nudge Internet users by asking them #SecurityCheckKiya and encourage them to take action,” Sunita Mohanty, Director, Trust and Safety, Google India, said in a statement.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

India now has the second largest Internet user base in the world.

While the Internet has made life easier for everyone, and offers many opportunities to explore, create and collaborate across all age groups, users online or those coming online for the first time need to be aware of the possible negative experiences they may incur on the web, Google said.

Also Read- Celebrate February 4 As World Cancer Day

As part of the security check-up campaign, Google is asking Internet users to do a health check-up of their Google Account just like in the physical world people go for a regular health check-up.

The “Security Checkup” on the account gives personalised and actionable security recommendations to users that further strengthens the security of their Google Account. (IANS)

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EU Fines Google $1.7 bn for Unfair Online Ad Rules

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages

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The Google name is displayed outside the company's office in London, Britain. VOA

The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.

Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.

“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.

It is the third EU fine for Google in just two years.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.

The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.

“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.

Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.

Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.

Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.

Therefore, AdSense for Search works as an online search advertising intermediation platform.

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Google was by far the strongest player in online search advertising intermediation in the European Economic Area (EEA), with a market share above 70 per cent from 2006 to 2016.

Google’s provision of online search advertising intermediation services to the most commercially important publishers took place via agreements that were individually negotiated.

The Commission reviewed hundreds of such agreements in the course of its investigation and found that starting in 2006, Google included exclusivity clauses in its contracts.

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages, the European Commission said. (IANS)