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Google Testing Shopping Links Under YouTube Videos

Amazon’s growing advertisement business could have prompted Google to start focusing on other revenue streams since ads are a key source of its income

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The Google name is displayed outside the company's office in London, Britain. VOA

In a bid to ramp up its online shopping business to compete with Amazon, Google is testing shopping links under YouTube videos.

The test feature displays product prices and recommendations under videos playing on the site, making it easier for viewers to buy them on Google.

The test advertisements first popped up under Nike videos and clicking on them redirected users to the Google Express marketplace to complete the purchase, The Information recently reported.

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FILE – Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

The feature seems to be rapidly adding retailers to its Google Express marketplace, which, the search engine giant plans to rebrand as Google Shopping, according to two sources familiar with the business.

The search engine giant began testing the feature ahead of its Google Marketing Live event which is scheduled to be held on May 14 where the company is expected to announce over 10 new digital marketing products.

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Amazon’s growing advertisement business could have prompted Google to start focusing on other revenue streams since ads are a key source of its income, the report added. (IANS)

Next Story

Tech Giant Google Adds ‘Key Moments for Videos’ in Search Section

Soon, one would be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos, and the company is looking forward to more creators adopting this helpful new feature

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

US based search engine giant Google has added ‘key moments for videos’ in search, to highlight the most relevant parts of longer videos, based on timestamps provided by the video creators.

With the new feature, users will be able to find key moments within the video that have multiple steps, long speeches or documentaries.

This video indexing would initially be available only for English searches involving YouTube videos.

“Starting today you can find key moments within videos and get to the information you are looking for faster, with help from content creators. When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators,” Prashant Baheti, Google Search product manager, wrote in a blog post on Tuesday.

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FILE – The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

“You will be able to easily scan to see whether a video has what you’re looking for, and find the relevant section of the content. For people who use screen readers, this change also makes video content more accessible,” Prashant added.

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Soon, one would be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos, and the company is looking forward to more creators adopting this helpful new feature. (IANS)