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Google Testing Shopping Links Under YouTube Videos

Amazon’s growing advertisement business could have prompted Google to start focusing on other revenue streams since ads are a key source of its income

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The Google name is displayed outside the company's office in London, Britain. VOA

In a bid to ramp up its online shopping business to compete with Amazon, Google is testing shopping links under YouTube videos.

The test feature displays product prices and recommendations under videos playing on the site, making it easier for viewers to buy them on Google.

The test advertisements first popped up under Nike videos and clicking on them redirected users to the Google Express marketplace to complete the purchase, The Information recently reported.

youtube
FILE – Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

The feature seems to be rapidly adding retailers to its Google Express marketplace, which, the search engine giant plans to rebrand as Google Shopping, according to two sources familiar with the business.

The search engine giant began testing the feature ahead of its Google Marketing Live event which is scheduled to be held on May 14 where the company is expected to announce over 10 new digital marketing products.

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Amazon’s growing advertisement business could have prompted Google to start focusing on other revenue streams since ads are a key source of its income, the report added. (IANS)

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Google’s Cloud Gaming Service Stadia to Share Game Titles, Pricing Soon

Google unveiled its Cloud gaming service at the Game Developers Conference (GDC) in March

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Google’s Cloud gaming service Stadia’s upcoming unveil would include price reveal and other information such as game titles, the media has reported.

Details including pricing, game announcements and launch info for the new game-streaming service will be shared this summer, according to a tweet from Stadia’s Twitter handle, the CNET reported late on Friday.

Google unveiled its Cloud gaming service at the Game Developers Conference (GDC) in March.

Google on an Android device. Pixabay

The platform is essentially a Cloud-based infrastructure where game developers would be able to design and write games to run directly on the Internet giant’s hardware at data centres.

Also Read: New Artificial Intelligence System Helps Drones Land More Quickly

The tech giant believes that game developers will no longer be limited to computing and will be able to create games with “nearly unlimited resources”. (IANS)