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Google to Remove Third-Party Cookies on Chrome Browser

Google to phase out third-party cookies from Chrome

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Google
Google announced a new initiative (known as Privacy Sandbox) to develop a set of open standards to fundamentally enhance privacy on the web. Pixabay

Google has announced to phase out support for third-party cookies in Chrome browser within the next two years.

The tech giant in August last year announced a new initiative (known as Privacy Sandbox) to develop a set of open standards to fundamentally enhance privacy on the web.

“After initial dialogue with the web community, we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete,” the company said in a statement.

Google
Google has announced to phase out support for third-party cookies in Chrome browser. Pixabay

Google said once these approaches have addressed the needs of users, publishers, and advertisers, and it has developed the tools to mitigate workarounds, “it plans to phase out support for third-party cookies in Chrome”.

“Our intention is to do this within two years. But we cannot get there alone, and that’s why we need the ecosystem to engage on these proposals. We plan to start the first origin trials by the end of this year, starting with conversion measurement and following with personalization,” said Google.

Users today are demanding greater privacy — including transparency, choice and control over how their data is used. The web ecosystem needs to evolve to meet these increasing demands.

Chrome will also limit insecure cross-site tracking, starting in February, by treating cookies that don’t include a ‘SameSite’ label as first-party only, and require cookies labelled for third-party use to be accessed over HTTPS.

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“We are looking to build a more trustworthy and sustainable web together, and to do that we need your continued engagement. We encourage you to give feedback on the web standards community proposals via GitHub and make sure they address your needs,” said Justin Schuh, Director, Chrome Engineering.

Chrome’s competitors like Mozilla’s Firefox, have taken on third-party cookies in a big way. (IANS)

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Here’s Why Alphabet CEO Sundar Pichai Believes That Artificial Intelligence Needs To Be Regulated

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram

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Sundar
The Alphabet CEO Sundar Pichai stressed that "international alignment will be critical to making global standards work" on AI. Wikimedia Commons

Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it.

Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times.

“There is no question in my mind that artificial intelligence needs to be regulated. It is too important not to. The only question is how to approach it”.

“Companies such as ours cannot just build promising new technology and let market forces decide how it will be used. It is equally incumbent on us to make sure that technology is harnessed for good and available to everyone,” Pichai wrote.

According to CNET, the timing of the editorial coincides with a big push from Google to reveal some of the results of its own work in AI and bring tools it has developed out into the world.

The Alphabet CEO stressed that “international alignment will be critical to making global standards work” on AI.

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Joining Microsoft President Brad Smith and Tesla CEO Elon Musk, Alphabet and Google CEO Sundar Pichai on Monday called for new regulations for Artificial Intelligence (AI), saying the only question now is how to approach it. Wikimedia Commons

We need to take a “principled approach to applying AI, said the company, while offering Google’s “expertise, experience and tools.”

“We need to be clear-eyed about what could go wrong,” he said.

His comments come as lawmakers and governments globally are considering to limit the use of AI in fields such as face recognition system – an issue close to Microsoft President Brad Smith’s heart who has often criticized the technology, urging governments to enact legislation regarding the technology.

“Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues,” said Smith.

Advanced AI which is beyond chat bots will soon be used to manipulate social media platforms like Facebook, Twitter or Instagram, Tesla CEO Elon Musk warned recently.

In his famous debate with former Alibaba Chairman Jack Ma, Musk entered into a lassic argument over the capabilities of emerging technologies like AI.

Sundar
Although new regulation is needed, “a cautious approach is required that might not see significant controls placed on AI,” Sundar Pichai who was last month took over as the CEO of Alphabet, Google’s parent company, in an editorial piece in The Financial Times. Pixabay

Musk said that computers will one day surpass humans in “every single way”. He has predicted that a single company that develops “God-like super intelligence” might achieve world domination.

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If not regulated or controlled soon, AI could become an “immortal dictator” and there will be no escape for humans, the SpaceX CEO had warned. (IANS)