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Google to display Getty Images content in its products

The partnership comes in the sequence of a law complaint filed by Getty against Google back in April 2016

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Google has collaborated with getty images. Wikimedia Commons
Google has collaborated with Getty images. Wikimedia Commons
  • Google and Getty images collaborate
  • This collaboration will be very productive for both the companies
  • The partnership was filed in 2016

Getty Images and Google have announced a partnership according to which, the tech giant can now display US-based stock photo agency’s content within its various products and services.

“This (multi-year global licensing) agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” Dawn Airey, CEO, Getty Images, said in a statement.

Google and getty images both will be benefited by this collaboration. Wikimedia Commons
Google and getty images both will be benefited by this collaboration. Wikimedia Commons

“We will licence our market leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem,” he added.

Airey said that with this achievement, both the companies could move forward “with a strong partner to deliver innovative ways to access creative and editorial content online.”

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Meanwhile, Cathy Edwards, who is an Engineering Director at Google, said, “We’re excited to have signed this licence agreement with Getty Images, and we will be using their images across many of our products and services, starting immediately.”

According to tech website Android Police, the agreement requires that Google make some changes to Image Search, including making copyright disclaimers more prominent and removing direct links to certain images.

Google will have to make some changes in its image search. Pixabay
Google will have to make some changes in its image search. Pixabay

The partnership comes in the sequence of a law complaint filed by Getty against Google back in April 2016, accusing Google of anti-competitive practices by promoting its own products and displaying high resolution images in Search, thereby reducing the need for users to visit the original source website, the report added. IANS

Next Story

Here’s What 1.1 mn Children Learn About Santa Claus From Google Every Year

Additionally, search data reveals that there are on average 186,900 searches for 'How old is Santa' and 182,300 for 'Where is the North Pole' every year

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Santa Claus
FILE - A man dressed as Santa Claus rides his sleigh, pulled by a reindeer, as he prepares for Christmas on the Arctic Circle in Rovaniemi, northern Finland, Dec. 19, 2007. VOA

A recent report on Internet found that 1.1 million children learn online that Saint Nick is a fictitious character, as the first article in the search says ‘as adults we know Santa Claus is not real.’

When searching ‘Is Santa real’ the first article that is displayed comes from Quartz, which provides parents with advice on how to answer the question, dailymail.co.uk reported on Wednesday.

‘As adults we know Santa Claus isn’t real,’ an introductory sentence of the article reads.

Stephen Kenwright, Technical Search Engine Optimization Director at Rise at Seven, states that ‘Google is ranking this article on Quartz as the no.1 result based on the authority of the domain and reliability of the content.

‘Google’s algorithms choose the answer which best answers the question searched, taking safety into consideration all whilst being factually accurate.’

Santa Claus
Santa Claus dressed for Christmas. Wikimedia Commons

As per report, the results found that voice search technology responses are more creative when it comes to their responses to the query.

Alexa will reply with: ‘All I know is that someone has been eating mince pies and Father Christmas looks like the type.’

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“That’s something I am not allowed to disclause. I mean…disclose,” Siri replied.

Additionally, search data reveals that there are on average 186,900 searches for ‘How old is Santa’ and 182,300 for ‘Where is the North Pole’ every year. (IANS)