Tuesday April 7, 2020
Home Lead Story New Policy by...

New Policy by Google to Reveal Political Ad-spend in India

Google would introduce an India-specific "Political Advertising Transparency" report and searchable "Political Ads Library" in March

0
//
Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads policy that will provide comprehensive information about who is purchasing them on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

“In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government. We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” said Chetan Krishnaswamy, Director-Public Policy, Google India.

Google, Main One, russia
A Google logo is displayed at the entrance to the internet based company’s offices in Toronto. VOA

“In line with this, we are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

The advertiser verification process will begin on February 14.

Also Read- People Know About You Even if You Aren’t on Facebook

Google would introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“For the Lok Sabha Election 2019, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search,” the company said. (IANS)

Next Story

Indian Railways Develop Disinfectant Tunnel To Fight Against Novel Coronavirus

The official said that upon contact in the tunnel, the spray is efficient enough to kill the virus

0
Railways
A railway ministry official said that the loco shed in Maharashtra's Bhusaval has developed a disinfection tunnel to fight Covid-19. Wikimedia Commons

The Indian Railways has developed a disinfection tunnel to sanitise people for just Rs 10,000, officials said on Monday.

A railway ministry official said that the loco shed in Maharashtra’s Bhusaval has developed a disinfection tunnel to fight Covid-19.

Please Follow NewsGram on Twitter To Get Latest Updates From Around The World!

He said one set of three nozzles spray one ppm sodium hypochlorite solution, as people walk for a duration of between three and five seconds inside the tunnel.

Railways
The Indian Railways has developed a disinfection tunnel to sanitise people for just Rs 10,000, officials said on Monday. Wikimedia Commons

The official said that upon contact in the tunnel, the spray is efficient enough to kill the virus.

He said the total cost of the tunnel was around Rs 10,000 and its capacity is of 500 litres.

ALSO READ: Facebook, Instagram Goes Down For PC and Desktop Users in UK

The disinfection tunnel will work uninterrupted for 16 hours, hence requiring refilling only once a day. (IANS)