Wednesday July 17, 2019
Home Lead Story New Policy by...

New Policy by Google to Reveal Political Ad-spend in India

Google would introduce an India-specific "Political Advertising Transparency" report and searchable "Political Ads Library" in March

0
//
Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

As India gears up for the Lok Sabha elections, Google on Tuesday announced an updated election ads policy that will provide comprehensive information about who is purchasing them on Google platforms and how much money is being spent.

The updated election ads policy will require advertisers to provide a “pre-certificate” issued by the Election Commision of India (ECI) or anyone authorised by the ECI, for each ad they wish to run.

Google will verify the identity of advertisers before their election ads run on its platforms, the company said in a statement.

“In 2019, over 850 million Indians are expected to cast their vote to elect the country’s next government. We’re thinking hard about elections and how we continue to support democratic processes in India and around the world,” said Chetan Krishnaswamy, Director-Public Policy, Google India.

Google, Main One, russia
A Google logo is displayed at the entrance to the internet based company’s offices in Toronto. VOA

“In line with this, we are bringing more transparency to election advertising online, and surfacing relevant information to help people better navigate the electoral process,” Krishnaswamy added.

The advertiser verification process will begin on February 14.

Also Read- People Know About You Even if You Aren’t on Facebook

Google would introduce an India-specific “Political Advertising Transparency” report and searchable “Political Ads Library” in March.

“For the Lok Sabha Election 2019, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search,” the company said. (IANS)

Next Story

India Aborts Launch of Spacecraft Intended to Land on Far Side of Moon

The Chandrayaan-2 mission was called off when a “technical snag” was observed in the 640-ton, 14-story rocket launcher

0
India, Spacecraft, Moon
A spectator holds an Indian flag after a mission of Indian Space Research Organization's Chandrayaan-2, with the Geosynchronous Satellite Launch Vehicle on board was called back because of a technical snag in Sriharikota, India, July 15, 2019. VOA

India aborted the launch Monday of a spacecraft intended to land on the far side of the moon less than an hour before liftoff.

The Chandrayaan-2 mission was called off when a “technical snag” was observed in the 640-ton, 14-story rocket launcher, Indian Space Research Organization spokesman B.R. Guruprasad said.

The countdown abruptly stopped at T-56 minutes, 24 seconds, and Guruprasad said that the agency would announce a revised launch date soon.

Chandrayaan, the word for “moon craft” in Sanskrit, is designed for a soft landing on the lunar south pole and to send a rover to explore water deposits confirmed by a previous Indian space mission.

India, Spacecraft, Moon
FILE – Indian space scientist and Chairman of the Indian Space Research Organization Kailasavadivoo Sivan speaks during a press conference at the ISRO headquarters Antariksh Bhavan, in Bangalore, June 12, 2019. VOA

With nuclear-armed India poised to become the world’s fifth-largest economy, the ardently nationalist government of Prime Minister Narendra Modi is eager to show off the country’s prowess in security and technology. If India did manage the soft landing, it would be only the fourth to do so after the U.S., Russia and China.

Dr. K. Sivan, chairman of the Indian Space Research Organization, said at a news conference last week that the estimated $140 million Chandrayaan-2 mission was the nation’s “most prestigious” to date, in part because of the technical complexities of soft landing on the lunar surface, an event he described as “15 terrifying minutes.”

After countdown commenced Sunday, Sivan visited two Hindu shrines to pray for the mission’s success.

Criticized program pays off

Also Read- Pre-term Birth Impact Baby’s Love Life in Adulthood, Says New Study

Practically since its inception in 1962, India’s space program has been criticized as inappropriate for an overpopulated, developing nation.

But decades of space research have allowed India to develop satellite communications and remote sensing technologies that are helping solve everyday problems at home, from forecasting fish migration to predicting storms and floods.

With the 50th anniversary of the Apollo 11 mission this month, the world’s biggest space agencies are returning their gaze to the moon, seen as ideal testing grounds for technologies required for deep space exploration, and, with the confirmed discovery of water, as a possible pit stop along the way.

“The moon is sort of our backyard for training to go to Mars,” said Adam Steltzner, NASA’s chief engineer responsible for its 2020 mission to Mars.

India, Spacecraft, Moon
India aborted the launch Monday of a spacecraft intended to land on the far side of the moon less than an hour before liftoff. Pixabay

Seeking water on the moon

Because of repeated delays, India missed the chance to achieve the first soft landing near the lunar south pole. China’s Chang’e 4 mission landed a lander and rover there last January.

India’s Chandrayaan-1 mission orbited the moon in 2008 and helped confirm the presence of water. The Indian Space Research Organization wants its new mission’s rover to further probe the far side of the moon, where scientists believe a basin contains water-ice that could help humans do more than plant flags on future manned missions.

The U.S. is working to send a manned spacecraft to the moon’s south pole by 2024.

Also Read- Around 53% People Interested in Travelling to Space: Survey

Modi has set a deadline of 2022 for India’s first manned spaceflight. (VOA)