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Google has introduced a series of tools in Display and Video 360 yo make it easy for digital media buyers to secure ad inventory on high-quality streaming content. Pixabay

As streaming takes centrestage on connected TVs in the absence of live action, Google is introducing a series of tools in Display and Video 360 that make it easy for digital media buyers to discover and secure ad inventory on high-quality streaming content as per Technology News.

Display and Video 360’s connected TV available inventory surged by 75 per cent in April from the previous year.


“This doesn’t include YouTube and YouTube TV, which over 100 million people watch on their TV screens each month in the US. Even now, as stay-at-home restrictions are being lifted, connected usage remains well above pre-COVID-19 levels,” Google said in a statement on Thursday.

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Google has created a dedicated TV section in Marketplace specifically for publishers and inventory that let them reach audiences across devices.

“For instance, this is where you can find deals for the Disney Media Networks: ABC, ESPN, Freeform, FX, Hulu and National Geographic,” said Glenn Thorpe, Senior Product Manager, Display & Video 360.


“This doesn’t include YouTube and YouTube TV, which over 100 million people watch on their TV screens each month in the US.”, said Google in a statement. Pixabay

Available publisher inventory is displayed graphically so that people can easily discover and negotiate deals

“Additional filter options let you search by geo or streaming device type to quickly find the right partner for your campaigns,” informed Google.

People can send requests for proposals (RFP) to publishers directly from this dedicated space.

Also Read: Airlines File Legal Challenge to UK Govts Quarantine Policy

“We’ll be rolling out this new interface throughout the next few weeks. In the future we will also be adding national linear TV broadcast and cable networks as well as local TV stations to this section in Marketplace,” informed Google.

Google also announced that it is making YouTube Select’s dedicated streaming TV lineup available to Display and Video 360 buyers in the US.

YouTube watch time on TV screens jumped 80 per cent (year over year) in March, the company said. (IANS)


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The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

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