Sunday June 16, 2019
Home Lead Story Tech Giant Go...

Tech Giant Google Quietly Tracking Your Online Purchase History

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature

0
//
google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Google is quietly keeping track of every single purchase you have made in years, thanks to purchase receipts sent to your personal Gmail account.

According to a report in CNBC on Friday, the information is made available to users via a private web tool which, the company claims, keeps your data private.

Google, however, stressed it does not use the information for personalized ad tracking.

In 2017, the tech giant said it would stop using data collected from Gmail messages to personalize ads.

“To help you easily view and keep track of your purchases, bookings and subscriptions in one place, we’ve created a private destination that can only be seen by you,” Google told The Verge in a statement.

“You can delete this information at any time. We don’t use any information from your Gmail messages to serve you ads, and that includes the email receipts and confirmations shown on the Purchase page,” the company added.

Google on an Android device. Pixabay

Google, however, did not say how long this web tool has been active.

The company on May 14 announced it will now allow ads to reflect on the homepage of its mobile app.

Also Read- No Benefit in Breaking up Facebook, Says COO Sandberg

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love. (IANS)

Next Story

Google Announces an Investment of $600 mn to Expand US Data Centre

To boost computer science education in the US, Google also announced on Thursday a $6 million grant to support 4-H, the largest youth development organisation in the US

0
google
FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

As part of its plan to invest $13 billion in building new data centres and offices in over a dozen states in the US this year, Google has announced a fresh investment of $600 million to expand its data centre in Pryor, a city in Oklahoma.

The Pryor site is an important part of the company’s global network of data centers, Google CEO Sundar Pichai said on Thursday.

This network is what powers Google searches, email, all of the photos they store and treasure, and the maps that help people find their way home.

This new investment takes Google’s total investment in Oklahoma to over $3 billion.

google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

“Pryor is already home to one of Google’s largest data centers in the country. I am pleased to announce that we will be investing another $600 million to expand the data center here and create an additional 100 jobs for the Pryor community,” Pichai said.

“It’s part of our $13 billion investment in expanding our data centers across the US This week we also announced new investments in Michigan, and we’re breaking ground on a new data center in Texas,” he wrote in a blog post.

Also Read- Instagram Suffers a Major Outage with Users Around The World

To boost computer science education in the US, Google also announced on Thursday a $6 million grant to support 4-H, the largest youth development organisation in the US.

“This is our largest ever computer science education grant from Google.org. It will help ensure that young people in Oklahoma and 25 other states have access to the curriculum, training, and devices to learn and grow their coding skills,” Pichai said. (IANS)