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Tech Giant Google Tweaks Search to Throw More Relevant Results

"We're also applying BERT to make Search better for people across the world," said Google

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Google has announced a major update in its Search algorithms to better understand people’s queries and throw more relevant results.

By applying new neural networking techniques, Google said it can offer more relevant results for about one in 10 searches in the US in English and support for other languages and countries will come later.

The technology behind the new neural network is called “Bidirectional Encoder Representations from Transformers” (BERT) which Google first introduced last year.

“By applying BERT models to both ranking and featured snippets in Search, we’re able to do a much better job helping you find useful information,” Pandu Nayak, Google Fellow and Vice President, Search, said in a blog post on Friday.

Google sees billions of searches every day, and 15 percent of those queries are ones it has not seen before.

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FILE – A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

“When people like you or I come to Search, we aren’t always quite sure about the best way to formulate a query. We might not know the right words to use, or how to spell something, because often times, we come to Search looking to learn — we don’t necessarily have the knowledge to begin with,” Nayak explained.

BERT models can consider the full context of a word by looking at the words that come before and after it — particularly useful for understanding the intent behind search queries.

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“Some of the models we can build with BERT are so complex that they push the limits of what we can do using traditional hardware, so for the first time we’re using the latest Cloud TPUs (Tensor Processing Unit) to serve search results and get you more relevant information quickly,” said Nayak.

For longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query.

“We’re also applying BERT to make Search better for people across the world,” said Google. (IANS)

Next Story

Google To Unveil New Feature that Allows Users to Check Their Pronounciation

Presently, it is available on mobile in American English and is coming soon in Spanish

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Google is also improving its word translations and definitions with visual prompts. Pixabay

Google search is rolling out a new feature that will let users check their pronunciation of unfamiliar words with the help of machine learning.

With this new feature, a user will be able to speak into their microphone and then Google’s AI will analyze the snippet and compare it against the word’s correct pronunciation.

Then, the user will receive feedback on how each syllable matches Google’s expected pronunciation.

‘For example, if you are practicing how to say “asterisk,” the speech recognition technology analyzes how you said the word and then, it recognizes that the last soundbite was pronounced ‘rict’ instead of ‘hsk,’ Google said in a statement recently.

Presently, it is available on mobile in American English and is coming soon in Spanish.

Google is also improving its word translations and definitions with visual prompts.

Google search is rolling out a new feature that will let users check their pronunciation of unfamiliar words with the help of machine learning.
Pixabay

Google
Google search is rolling out a new feature that will let users check their pronunciation of unfamiliar words with the help of machine learning. Pixabay

“Starting rolling out today, when you look up the translation of a word or its definition, you will start seeing images that give you additional context. This can be useful with words that have multiple meanings like “seal,” or words like “avocado” that aren’t commonly used in all languages or regions,” the company added.

ALSO READ: Google Probe to Expand into Search and Android

According to Google, these new features give a creative, more effective way to practice, visualize and remember new words and the company is planning to expand these features to more languages, accents and regions in the future. (IANS)