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Tech Giant Google Using AI to Predict Wind Energy Output

This is important, because energy sources that can be scheduled, or can deliver a set amount of electricity at a set time, are often more valuable to the grid

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The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

In collaboration with its Britain-based Artificial Intelligence (AI) subsidiary DeepMind, Google has developed a system to predict wind power output 36 hours ahead of actual generation.

Google said that these type of predictions can boost the value of wind energy and can strengthen the business case for wind power and drive further adoption of carbon-free energy on electric grids worldwide.

“Over the past decade, wind farms have become an important source of carbon-free electricity as the cost of turbines has plummeted and adoption has surged,” Sims Witherspoon, Programme Manager at DeepMind and Will Fadrhonc, Carbon Free Energy Programme Lead at Google wrote in a blog post this week.

“However, the variable nature of wind itself makes it an unpredictable energy source – less useful than one that can reliably deliver power at a set time,” they said.

In search of a solution to this problem, DeepMind and Google started applying machine learning algorithms to 700 megawatts of wind power capacity in the central US.

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The Google name is displayed outside the company’s office in London, Britain. VOA

These wind farms – part of Google’s global fleet of renewable energy projects – collectively generate as much electricity as is needed by a medium-sized city.

Using a neural network trained on widely available weather forecasts and historical turbine data, the researchers configured the DeepMind system to predict wind power output 36 hours ahead of actual generation.

“Based on these predictions, our model recommends how to make optimal hourly delivery commitments to the power grid a full day in advance,” Witherspoon and Fadrhonc wrote.

Also Read- Apple to Empower Over 90,000 US Girls in Coding

This is important, because energy sources that can be scheduled, or can deliver a set amount of electricity at a set time, are often more valuable to the grid.

“To date, machine learning has boosted the value of our wind energy by roughly 20 per cent, compared to the baseline scenario of no time-based commitments to the grid,” the post said. (IANS)

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EU Fines Google $1.7 bn for Unfair Online Ad Rules

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages

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The Google name is displayed outside the company's office in London, Britain. VOA

The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.

Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.

“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.

It is the third EU fine for Google in just two years.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.

The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.

“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.

Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.

Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.

Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.

Therefore, AdSense for Search works as an online search advertising intermediation platform.

Also Read- Samsung to Launch its First 5G Smartphone in Market in April

Google was by far the strongest player in online search advertising intermediation in the European Economic Area (EEA), with a market share above 70 per cent from 2006 to 2016.

Google’s provision of online search advertising intermediation services to the most commercially important publishers took place via agreements that were individually negotiated.

The Commission reviewed hundreds of such agreements in the course of its investigation and found that starting in 2006, Google included exclusivity clauses in its contracts.

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages, the European Commission said. (IANS)